For the return of the Buffalo Auto Show after a two-year hiatus, Mower client Ford told us they wanted to “own the show.” To do that, we knew designing a killer booth wouldn’t be enough. Why not capture people’s attention before they even made it through the doors?

We partnered with local snow sculptor Eric Jones to build the first-ever Snow Bronco across the street from the convention center entrance, complete with signage encouraging showgoers to snap a #snowfie and post it on social for a chance to win Bronco swag.