Creative
Cases
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Family Dollar
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News
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Ripple Foods, the leader in high-protein, allergen-free plant-based milks, has selected NOVUS, the independent agency specializing in hyper-personalized media with local precision and national impact, as its media agency of record to lead full-funnel strategy and activation across its national footprint.
Food Newswire, 05/18/2026
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An Interview With Chad Silverstein about how purpose has become the new currency of success in today’s workplace, and leaders who prioritize mission-driven cultures are standing out in the war for talent.
Medium, 05/01/2026
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NOVUS Media has named Olivier Pepin as its first chief technology officer, bringing in a veteran engineering leader to formalize... Read More
citybiz, 04/20/2026
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NOVUS Names Rosenthal As Managing Director, Strategy
NOVUS has named Krithika Rosenthal as managing director, strategy and integrated outcomes. Rosenthal will lead client strategy to incorporate media planning, investment, data and tech to ensure analytics and activation work in closer alignment.
MediaPost, 04/02/2026
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NOVUS Appoints Heather Gaut As VP Program Management
NOVUS appointed Heather Gaut as Vice President of Program Management, marking the first leadership hire under new CEO Libby Morgan as the agency continues to scale its capabilities. Gaut brings over 15 years of operational experience and will focus on strengthening processes, governance, and efficiency across the organization.
citybiz, 03/11/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| Ripple Foods | 2026 | Current |
| A&W Restaurants | 2025 | Current |
| Kevin's Natural Foods | 2024 | Current |
| Valvoline Instant Oil Change | 2023 | Current |
| Fidium Fiber | 2024 | Current |
| DePaul University | 2024 | Current |
| Centene | 2023 | Current |
| Georgia Lottery | 2017 | Current |
| ALDI | 2024 | Current |
| Family Dollar | 2021 | 2025 |
About
NOVUS is an independent media agency that architects growth with purpose - where every media decision is intentional, measurable, and built for impact. We offer personalized experiences at scale including hyper-local, customized, multichannel strategic media planning and buying with specialized multimedia talent, proprietary tools and custom techniques, representing the evolution of a next-gen agency. Focusing on local media of all types – TV, OTT, addressable, radio, OOH, digital display, video, mobile and search – NOVUS is fueled by data, insights, and technology to drive superior business results. Founded in 1987, NOVUS has evolved from a hyper-local media buyer into a modern media partner delivering highly personalized, data-driven, and measurable campaigns across the full media ecosystem.
People
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Libby Morgan
Chief Executive Officer
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Krithika Rosenthal
Managing Director, Strategy & Integrated Outcomes
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Olivier Pepin
Chief Technology Officer
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Paul DeJarnatt
VP, Investment
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Candi Atteberry
VP, Integrated Client Solutions
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Andrew Layman
VP, Data & Analytics
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Heather Gaut
VP, Program Management
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Bridgit Wallace
VP, Business Development