Creative
Cases
News
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NOVUS Names Rosenthal As Managing Director, Strategy
NOVUS has named Krithika Rosenthal as managing director, strategy and integrated outcomes. Rosenthal will lead client strategy to incorporate media planning, investment, data and tech to ensure analytics and activation work in closer alignment.
MediaPost, 04/02/2026
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NOVUS Appoints Heather Gaut As VP Program Management
NOVUS appointed Heather Gaut as Vice President of Program Management, marking the first leadership hire under new CEO Libby Morgan as the agency continues to scale its capabilities. Gaut brings over 15 years of operational experience and will focus on strengthening processes, governance, and efficiency across the organization.
citybiz, 03/11/2026
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NOVUS has been selected by A&W Restaurants to lead its multi-channel media strategy, supporting both digital and offline efforts as the brand modernizes while honoring its 100+ year heritage. The partnership will leverage NOVUS’s hyper-local, data-driven approach to create personalized campaigns that connect individual restaurant communities to measurable business growth.
PR Newswire, 02/26/2026
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NOVUS Names Libby Morgan Chief Executive Officer to Lead Next Phase of Growth
NOVUS appointed Libby Morgan as CEO to lead its next phase of growth, bringing over 20 years of experience in digital transformation and marketing leadership. She will drive the agency’s evolution toward a data-driven, performance-focused model centered on precision planning, personalization, and measurable outcomes.
PR Newswire, 01/05/2026
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How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand | AdExchanger
After selling its products business, Valvoline repositioned itself as a pure-play retail service brand, shifting marketing from broad national awareness to driving traffic at the local store level. The company now prioritizes hyper-local, seasonal, and performance-driven media strategies to more efficiently target customers and support individual locations.
AdExchanger, 01/13/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| Ripple Foods | 2026 | Current |
| A&W Restaurants | 2025 | Current |
| Kevin's Natural Foods | 2024 | Current |
| Valvoline Instant Oil Change | 2023 | Current |
| Fidium Fiber | 2024 | Current |
| DePaul University | 2024 | Current |
| Centene | 2023 | Current |
| Mayo Clinic | 2021 | 2025 |
| Thrivent Financial | 2021 | 2024 |
| ALDI | 2024 | Current |
About
NOVUS is an independent media agency that architects growth with purpose - where every media decision is intentional, measurable, and built for impact. We offer personalized experiences at scale including hyper-local, customized, multichannel strategic media planning and buying with specialized multimedia talent, proprietary tools and custom techniques, representing the evolution of a next-gen agency. Focusing on local media of all types – TV, OTT, addressable, radio, OOH, digital display, video, mobile and search – NOVUS is fueled by data, insights, and technology to drive superior business results. Founded in 1987, NOVUS has evolved from a hyper-local media buyer into a modern media partner delivering highly personalized, data-driven, and measurable campaigns across the full media ecosystem.
People
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Melony Rios
Chief Executive Officer
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Rob Davis
President & Chief Marketing Officer
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Mari Docter
SVP, Data Strategy & Innovation
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Candi Atteberry
VP, Integrated Client Strategy
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Alison LaRocque
VP, Integrated Client Strategy
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Paul DeJarnatt
VP, Head of Digital
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Bridgit Wallace
VP, Business Development