H&R Block Tax Season is Back Super Bowl


  • It's Tax Season
  • H&R Block

In its new campaign "It's Tax Season", H&R Block is calling for people across the country to celebrate tax season with moments and traditions borrowed from our most-beloved seasons. As part of the campaign, a TV spot celebrates the return of tax time under the guise of a major awards show, where an award is presented to a nominee for switching to a better online tax service and doing her taxes herself. In a category where people are used to expecting less, H&R Block's new campaign shows consumers a positive experience which brings more transparency, ease, and ultimately more money on your return.