Etsy's 2025 holiday brand campaign and TV spots aim to reinforce Etsy as the place to shop special this season. The campaign is designed to show how an Etsy Holiday makes you feel seen, with storytelling that humanizes everyday connections and celebrates the real magic of the season. Building on last year’s story of Waldo, someone who’s always being searched for but rarely truly seen, our new TV spots feature three interconnected stories within the same community that turns the focus on the people around us—culminating in personalized, gifting moments that perfectly capture the emotional spark of receiving a gift that says “I get you.”