Ovative Group - Agency Compile

Creative

Ovative Creative Lab Overview

Cases

News

Digital-first marketer Ovative relies on internal innovation

Founder-owner Dale Nitschke of Ovative Group, the fast growing digital marketing and analysis firm that is expanding in North Loop’s Nordic building and expects to employ more than 300 people by the end of the year.

Star Tribune, 05/16/2021
Star Tribune Top Workplaces National Rankings 2021

Thirty-eight companies from Minnesota made the Energage’s national list of top workplaces.

Star Tribune, 06/16/2021
Top Workplaces are learning to walk the walk on diversity

Large and midsize Top Workplaces refocus their efforts on diversity, equity and inclusion.

Star Tribune, 06/16/2021
Digital Agency Ovative Group Doubles Down on Office Space

Despite a hybrid work model and new hires in 11 states, the company is expanding its Minneapolis headquarters.

Twin Cities Business, 05/10/2021
Ovative doubled since 2019 and it doesn't plan on stopping - Minneapolis / St. Paul Business Journal

Marketing tech firm Ovative is expanding its offices again after doubling in size since 2019.

Minneapolis / St. Paul Business Journal, 05/11/2021

Clients

Client	Start Year	End Year
UScellular	2022	Current
Domino's	2022	Current
Academy Sports and Outdoors	2019	Current
Tapestry (Coach, Kate Spade, Stuart Weitzman)	2019	Current
Ascena Retail Group: Lane Bryant	2013	Current
General Mills	2014	Current
Duluth Trading Company	2015	Current
Ascena Retail Group: LOFT	2019	Current
Nature's Bounty (formerly NBTY)	2018	Current
PVH: Calvin Klein, Heritage Brands, True & Co	2018	Current

About

Ovative is an independent, digital-first media and measurement firm. We were founded in 2009, currently have a team of 400+, and manage $1B in media assets. We help change makers across industries drive and deliver measurable performance. Ovative was created to address two glaring market opportunities:

1. Help clients take a more customer-centric, enterprise focused approach to managing and measuring their marketing programs. We know customers should be at the center of all decisions. We saw an opportunity to craft marketing and media strategies that are informed by and supportive of your customer goals. We believe your marketing and media program should be designed and managed holistically. Decisions should be made with the total customer experience in mind. We believe marketing and media performance should therefore be measured based on the total incremental impact to your business (online and offline) and customer goals (contribution to customer acquisition, retention, and reactivation).

2. We also saw an opportunity to redefine what it means to be an agency partner. Most of Ovative’s leadership team spent their careers as operators – working for large enterprise organizations leading media and measurement programs. This experience has translated to institutional knowledge and empathy for our client’s day-to-day responsibilities. We designed the firm based on how we would want an agency partner to show up. We believe an agency partner should be more than a vendor. Your agency should be as invested in growing your business as you are. We should know the numbers inside and out and understand how the scope we are supporting ladders up to your broader business goals.

These foundational beliefs have informed everything we do at Ovative. All the services and products we offer are aligned to this customer-centric, integrated enterprise mindset.

Our services include:
Customer Foundation
For us, everything starts with your customer. We immerse ourselves in your customer, company, and competitive data, augmenting gaps and translating insights into data-driven customer metrics and activation strategies for performance marketing channels, including:
• Customer Activation Strategy
• Customer Research & Insights
• Customer Segmentation
• Customer Growth Analytics
• Customer Experience Design

Comprehensive Strategy
Knowing customers interact with you across media channels (traditional, digital, site, email, etc.) and conversion channels (online, call center, field agents, etc.), we develop comprehensive marketing, media, and creative strategies to support a seamless consumer experience and fuel consumer and enterprise growth goals, including:
• Marketing Strategy
• Media Strategy & Planning
• Creative & Messaging Strategy

Full Funnel Activation
Actions are more powerful than words so we don’t stop at recommendations. We bring customer, marketing, media, and creative strategies to life across all digital, traditional, paid, and owned channels, including:
• Paid digital media strategy and management: Paid Search, Paid Social, Display (including Programmatic and Brand Partnerships), Affiliate, and Marketplaces
• Owned digital media strategy and management: SEO, Digital Experience Optimization (including site and app conversion rate optimization, A/B testing, landing page optimization, personalization, and tagging/analytics setup and management)
• Traditional media strategy and management: Video and Audio (including national, local, direct response TV, addressable video - including OTT, CTV and linear; terrestrial radio, and streaming audio - including podcasts), Print, and OOH
• Creative services: Content Marketing, Creative Production

Enterprise Measurement
We have found that many organizations struggle to fully apply customer data and advanced measurement capabilities in ways that are actually useful to marketers. Our advanced measurement specialists, reporting capabilities, and measurement technologies help clients make better business decisions and establish a more holistic view of their marketing impact. Our measurement offerings include:
• Measurement and data strategy
• Best in class media performance reporting
• Test design, execution, and analysis
• Marketing Analytics Platform (MAP), our proprietary unified MMM and MTA model helps clients measure the impact of your marketing investments on total company performance