• Ovative Group Named Google Premier Partner Winner for Online Sales

    Ovative Group Named Google Premier Partner Winner for Online Sales

    Ovative Group, a national, independent media and measurement firm, is a Google Premier Partner Awards winner in Online Sales and a finalist in Lead Generation.

    Ovative Group, 10/30/2023

  • Ovative Wins Award for Best Marketing Analytics Platform

    Ovative Wins Award for Best Marketing Analytics Platform

    Ovative is a winner of Digiday’s Technology Award for Best Marketing Analytics Platform and a finalist for Best Data Team.

    Ovative Group, 08/31/2023

  • Ovative Named Adweek Fastest Growing Agency

    Ovative Named Adweek Fastest Growing Agency

    Ovative ranked number 49 of 75 National Agencies and 8 for Midwest Agencies.

    Ovative Group, 10/24/2022

  • Ovative Named an Agency Disruptor by Meta

    Ovative Named an Agency Disruptor by Meta

    We are proud to be recognized by Meta as an agency disrupter! What does this mean? Our team says it best: 💪 "We are helping our clients get to the next level and navigating a tough, ever-changing space in the digital media landscape." - Jenny 📈 "We are changing the measurement industry. What we are bringing to the table with EMR [Enterprise Marketing Return] is groundbreaking." - Joe

    LinkedIn, 08/19/2022

  • Ovative Hires Veteran Marketer Annie Zipfel As Next EVP

    Ovative Hires Veteran Marketer Annie Zipfel As Next EVP

    Ovative named their newest Executive Vice President of Media, Annie Zipfel, out of their Minneapolis Headquarters. Zipfel will oversee client delivery and growth across paid and owned media (digital, traditional, retail media) and creative services. She will lead a team of over 240 media experts. Zipfel has 30 years of marketing experience for retail and consumer product brands. As former Chief Marketing Officer of Andersen Windows & Doors, Vice President of Marketing, Loyalty Innovation, and Personalization at Starbucks, and leadership roles at REI, Target Corporation, and General Mills, Zipfel understands how to develop marketing strategies that connect consumers with brands to drive success. She will report to Dale Nitschke, CEO and Founder of Ovative Group.

    Ovative Group, 10/12/2022

Client Start Year End Year
General Mills 2014 Current
Focus Brands (Auntie Anne's Carvel, Cinnabon, Jamba, McAlister's Deli, Moe's Southwest Grill, Schlotzsky's) 2021 Current
Domino's 2021 Current
Post Consumer Brands 2021 Current
Tapestry (Coach, Kate Spade, Stuart Weitzman) 2020 Current
Duluth Trading Company 2015 Current
Academy Sports and Outdoors 2019 Current
Belk 2022 Current
American Eagle 2023 Current
Aerie 2023 Current

Ovative is an independent, digital-first media and measurement firm. We were founded in 2009, currently have a team of 500+, and manage $1B in media assets. We help change makers across industries drive and deliver measurable performance. Ovative was created to address two glaring market opportunities:

1. Help clients take a more customer-centric, enterprise focused approach to managing and measuring their marketing programs. We know customers should be at the center of all decisions. We saw an opportunity to craft marketing and media strategies that are informed by and supportive of your customer goals. We believe your marketing and media program should be designed and managed holistically. Decisions should be made with the total customer experience in mind. We believe marketing and media performance should therefore be measured based on the total incremental impact to your business (online and offline) and customer goals (contribution to customer acquisition, retention, and reactivation).

2. We also saw an opportunity to redefine what it means to be an agency partner. Most of Ovative’s leadership team spent their careers as operators – working for large enterprise organizations leading media and measurement programs. This experience has translated to institutional knowledge and empathy for our client’s day-to-day responsibilities. We designed the firm based on how we would want an agency partner to show up. We believe an agency partner should be more than a vendor. Your agency should be as invested in growing your business as you are. We should know the numbers inside and out and understand how the scope we are supporting ladders up to your broader business goals.

These foundational beliefs have informed everything we do at Ovative. All the services and products we offer are aligned to this customer-centric, integrated enterprise mindset.

Our services include:

Integrated media strategy, planning and execution across these digital, traditional, paid, and owned channels:
- Paid Search
- Paid Social
- Display
- Video
- Audio
- Out of Home (OOH)
- Print
- Affiliate
- Influencer
- Retail Media
- Search Engine Optimization (SEO)
- Digital Experience Optimization (DXO)
- Customer Strategy
- Media Advisory

- Proprietary unified marketing measurement​
- Marketing testing program management​​
- Custom measurement capabilities development​​
- Reporting and analytics​​
- Measurement strategy​
- Measurement advisory

- Intelligence and auditing​
- Creative strategy and direction​
- Production across paid and owned

  • Andy Pierce

    Andy Pierce

    Vice President, Paid Media

  • Troy Neidermire

    Troy Neidermire

    Vice President

  • Eric Gohs

    Eric Gohs

    Vice President, Client Services

  • Shannon Kast

    Shannon Kast

    Vice President, Client Services

  • Jen Alcott

    Jen Alcott

    Vice President

  • Jay Eyunni

    Jay Eyunni

    Vice President, Client Services

  • Jasmin Stevens

    Jasmin Stevens

    Vice President, Marketing

  • Erin Aberg

    Erin Aberg

    Vice President, Talent Services

  • Ericka Strickland

    Ericka Strickland

    Vice President, Paid Media

  • Jesse Grittner

    Jesse Grittner

    Senior Vice President, Growth

  • Dianne Anderson

    Dianne Anderson

    Senior Vice President, Media

  • Beth McKigney

    Beth McKigney

    Senior Vice President, Measurement

  • Steve Benson

    Steve Benson

    Chief Financial Officer

  • Steve Baxter

    Steve Baxter

    Executive Vice President, Media

  • Bonnie Gross

    Bonnie Gross

    Executive Vice President, Talent Services

  • Annie Zipfel

    Annie Zipfel

    Executive Vice President

  • Dale Nitschke

    Dale Nitschke

    CEO & Founder