Creative

News

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  Ovative Group Celebrates 15 Years of Innovation and Impact

  MINNEAPOLIS, MINN. October 28th, 2024 –– Ovative Group, a leading independent media and measurement firm, proudly marks its 15th anniversary this year. Founded in 2009 by Dale Nitschke, Ovative began with the belief that there’s a better way to measure marketing. The idea was simple—everyone wants more revenue and customers—but achieving this growth is hard

  Ovative Group, 10/28/2024

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  Ovative Wins 2024 Google Agency Excellence Award

  MINNEAPOLIS, MINN. November 19, 2024 –– For the second year in a row, Ovative Group is a Google Agency Excellence Awards winner. The awards recognize excellence in digital advertising, celebrating industry leaders pushing boundaries, breaking through, and driving exceptional results for their clients. Ovative was awarded the first-ever Measurement Solutions award, standing

  Ovative Group, 11/19/2024

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  Ovative Ranks in AdWeek’s 2024 Fastest Growing Agencies

  MINNEAPOLIS, MINN. November 12, 2024 –– For the third year in a row, Ovative Group was included on AdWeek’s 2024 Fastest Growing Agencies list. The list honors agencies worldwide that deliver breakthrough work to move the needle for their clients and have experienced explosive growth over the past three years. Ovative’s +74%

  Ovative Group, 11/12/2024

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  Ovative Ranks on Inc. 5000 for Seventh Year

  MINNEAPOLIS, MINN. August 13th, 2024 –– Ovative Group was included on Inc. 5000’s 2024 list of Fastest-Growing Private Companies in America. This is the seventh time Ovative has made the list. Created by Inc. Magazine, Inc. 5000 ranks the top privately held for-profit companies on percentage revenue growth over a three-year period. Ovative’s

  Ovative Group, 08/13/2024

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  Ovative Named Star Tribune Top Workplace

  MINNEAPOLIS, MINN. June 25th, 2024 –– Ovative Group was ranked 25th on Star Tribune’s 2024 Top 200 Workplaces list. This is Ovative’s ninth consecutive time on the list, and its first time ranking in the large company category. Additionally, Ovative won the 2024 Top Workplaces Leadership Award for large firms.

  Ovative Group, 06/25/2024

Clients

About

ABOUT US
Ovative Group is an independent, digital-first media, measurement, and creative firm. In other words, we’re a bunch of curious, bold, resilient people who relentlessly drive impact for brands.

We plan, measure, and activate against metrics that matter. Our integrated marketing approach, powered by our EMRge™ technology, drives incremental customers, profit, and brand equity, making for a seamless solution to your toughest challenges.

100% independent and founder-owned | $1.5B+ in media managed | 500+ team members | Offices in NYC, Chicago, Minneapolis

OUR SERVICES
- Media: Full-funnel Media, Retail Media, Influencer, Search Engine Optimization, Digital Experience Optimization​
- Measurement: MMM and Incrementality Modeling, Testing and Experimentation, Holistic Marketing Reporting​
- Creative: Creative Strategy and Development, Intelligence and Auditing, Creative Production​
- Consulting: Retail Media Network Advisory, Customer Strategy, Media Strategy, Measurement Advisory​

People

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  Dale Nitschke

  CEO & Founder

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  Steve Benson

  CFO

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  Annie Zipfel

  EVP, Media

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  Bonnie Gross

  EVP, Talent Services

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  Steve Baxter

  EVP, Retail Media

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  Beth McKigney

  SVP, Measurement & Technology Solutions

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  Dianne Anderson

  SVP, Media

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  Jesse Grittner

  SVP, Growth

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  Shannon Kast

  SVP, Client Services

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  Troy Neidermire

  SVP, Measurement & Enablement Solutions

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  Andy Pierce

  VP, Paid Media

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  Carrie Judisch

  VP, Product & Project Management

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  Eric Gohs

  VP, Client Services

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  Ericka Strickland

  VP, Holistic Search

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  Erin Aberg

  VP, Talent Services

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  Jasmin Stevens

  VP, Marketing

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  Jay Eyunni

  VP, Client Services

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  Jen Alcott

  VP, Business Development