"Working with ShopRite, Friendship Dairies created a 'Mix-In Matchmaker' program that co-marketed with Bear Naked granola, Dole Wildly Nutritious Signature Blends frozen fruit, Dole Power Up greens, Dole pineapple and ShopRite almonds to help shoppers discover combinations of healthy snacks to mix with cottage cheese."
Shopper Marketing Magazine, 06/01/2017
"While clients and trends change in the industry, taking risks and making sure creative work matches results will not, VonDerLinn said. “What hasn’t changed is how we get that growth, and to us it’s always about the work that is driving the results,” he said. “If you’re adding value to your client’s business through work that is provocative in the marketplace that creates those results—good things are going to happen and fortunately for us they have.”
The Rochester Business Journal, 07/07/2017
"Consumer expectations of food retailers absolutely have changed,” said Greg Smith, head of retail marketing for Partners + Napier, a Rochester, N.Y.-based agency. “They expect to have options like local, organic, no GMO, no antibiotics, no steroids, no preservatives, grass-fed and cage-free no matter where they are shopping. Consumers have [also] seen the retailers who led the way in higher food quality take advantage with high prices and complicated shopping experiences. So now, retailers like Walmart, Aldi and Food Lion are delivering on food quality expectations, but improving by doing so with less exotic, contrived details.”
Supermarket News, 03/29/2017
"The future of food retail is as a medium, not as a distribution point. A medium staffed not by checkout clerks and meat slicers but brand experts and ambassadors. Product demos that deviate from Dixie Cup dollops to tasting menus. The “buy” button is always going to be there, but it will never let a shopper smell honey glazed mesquite smoked pork tenderloin. Well, maybe someday. The grocery channel needs to quickly become less concerned with shelved goods and volume-moved, and much more fixated on shopper experience."
"Advertising is deeply personal because there’s no way to detach yourself from the work you create. It comes from your mind, heart and soul. It’s influenced by family, friends and experiences. The best ad people give everything they’ve got to make their clients’ brands great. And give up much of what’s personally important to them to do it. The best clients do the same. But too often, the mutual blood, sweat and tears don’t result in client/agency loyalty. We’re lucky to have client/agency tenures far beyond the industry average, to which we attribute to the growth of our agency."
The Drum, 06/29/2017
|Client||Start Year||End Year|
|Bausch + Lomb||2003||Current|
|BMW Financial Services||2014||Current|
|Eastman Kodak Company||1996||2013|
We’re an agency for people and brands with something to prove. Brands must prove their value every day, and so do we. As an agency born and raised in Upstate New York, we’ve always done more with less. Effectiveness and efficiency are in our genetic code. It is our special blend of grit, hard work, ingenuity and just the right amount of industry defiance that drives us to deliver for our clients like no other agency can. This focus on driving business-impacting results has earned us top ROI honors including multiple Effie Awards.
Executive Creative Director