"As a longtime business owner and CEO, employer of a 50% women staff, and the proud mother of two hardworking daughters in our industry, the tired, one-sided daily rhetoric is baffling. We continue to hold up women’s leadership as if it’s a magical rainbow unicorn in a big, bad business world. This story is not only exhausting, it’s insidious."
Campaign US, 08/12/2016
"These spots are powerful because they let patients know that it’s OK--even encouraged — to take the time to talk to your doctor. Doctors need to hear from patients. Plus, the spots make you laugh."
The Drum, 02/24/2017
"Flexibility is key in smaller agencies, as team members must not only be experts at their own jobs, but also develop additional skills depending upon the project. Team members are focused on client goals, not necessarily their own defined roles."
"Partners + Napier learned that many of the people who claim to “hate” cottage cheese either haven’t had it in years or have never tried it. To show these cynics how delicious and healthy the food is, Friendship Dairies and the agency set out to encourage fans to share their love of cottage cheese to help convert cynics and create new users via a big social media splash."
"Both my mother and father were immigrants from Italy, and worked on the family business, a beauty supply business. I grew up in a very entrepreneurial environment. All of us were also expected to help out with the business... It was all about surviving against all odds: how to make money, how to succeed with very little education and how to make it despite English not being their first language. My father used to say that it’s not about being the smartest person in the room — it’s about being the hardest worker. That has stayed with me."
|Client||Start Year||End Year|
|Excellus BlueCross BlueShield||2003||Current|
|BMW Financial Services||2014||Current|
|Bausch + Lomb||2003||Current|
|The Strong National Museum of Play||2018||Current|
Partners + Napier helps brands leave a mark on people, business, and culture by creating work with lasting impact. We're an insight-led creative agency of 160 with expertise across healthcare, food and beverage, and technology. We are best known for our relentless focus on ROI and delivering real business impact for our clients — a focus that has earned numerous Effie Awards, and a spot on Effie Worldwide's Top Most Effective Agencies in North America in 2018.