Client Start Year End Year
Molson Coors 2004 Current
Danone 2018 Current
Beam Suntory, Inc 2016 Current
PepsiCo 2010 Current
Wyndham Hotels and Resorts 2008 Current
UnitedHealth Group 2007 Current
Allegiant 2019 Current
Fogo de Chao 2021 Current
Mars 2006 Current
Wells Enterprises (Blue Bunny, Chillycow) 2016 Current

Previously the commercial marketing group of ICF and formerly under the brand name ICF Next, we are now an independent agency.

We are Phaedon.
A different kind of company.

We love what we do, and it shows in the power of our work. By sparking participation, cultivating loyalty, and empowering transformation, we revolutionize how companies engage with an array of audiences.

We bring intelligent imagination to break through the complexity and distractions in the world around us and find synergy in coming together with clients to simplify complex milestones and ignite brand love.

We have a new name, but we’re not new to what we do. We are the driving force behind some of the world’s most iconic brands and unforgettable campaigns, and we guide organizations in transforming the customer experience (and their business), from the inside out. Our end-to-end loyalty solutions, including our market-leading strategy and analytics services, and our award-winning Tally® technology platform underpin some of the largest and most beloved programs across the globe.

We’re here to create something new and amazing—together. Learn more at or visit our LinkedIn page.

“A go-to shop for brand storytelling, loyalty, technology and public relations.” - AdAge