Skittles celebrated Pride month by showcasing LGBTQ+ creators

In celebration of Pride Month, Skittles has brought back its wrappers and candies stripped of their signature multi colors. The packaging is part of the brand’s "#OneRainbow" campaign that donates $1 to GLAAD for every Pride Pack of Skittles sold (up to $100,000). The idea previously generated controversy when it involved an all-white pack. The brand has since gone with an all-gray look (though some still take issue with it).

In addition to "giving up its rainbow," the Mars Wrigley candy brand is broadening its Pride efforts by showcasing LGBTQ+ creators on a dedicated website www.skittlesqueercodes.com, promoted by murals in cities across the nation.

Each work features a "QueeR Code," which is “a QR code, but queer," the brand explains. The code links to Skittles’ site that showcases stories and content from LGBTQ+ creators across the U.S. celebratory.”