Why One Agency Network Is Pledging to Donate Up To $1 Million Each Year To Nonprofits
Agency network Project Worldwide launched the ambitious charitable giving program and will match employees’ donations of up to $5,000 per year.
Ram Trucks Enlists Country Singer/Songwriter Brent Cobb
“Long Live the Storytellers,” a documentary-style video content series created by Ram in partnership with Project Worldwide agencies G7 Entertainment Marketing and Motive Made Studios, debuted early August on Rolling Stone Country.
4A’s Reveals 100 People Who Make Advertising Great
Honor celebrating the 100 advertising professionals impacting advertising today and shaping the future includes Spinifex Group CEO Ben Casey.
Agencies Everywhere See Experiential Marketing As The Next Big Thing, And Brands Want In
Clients are investing more, and there’s more competition among highly creative shops.
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We are an independent, global network of wholly owned creative agencies. With 2,200+ people in 46 offices, Project’s agencies make things that inspire people to participate and act on behalf of our clients’ brands.
We are born from experiential. Back in 2010, George P. Johnson was the leading experiential marketing company in the world. Robert G. Vallee, Jr. had the idea of creating a holding company that could deliver a deeper level of consumer engagement across the entire marketing spectrum. Project Worldwide was formed with the intention to invest in agencies that could deliver more engaging brand stories. Whether that means producing the largest technology conferences, immersing audiences in fantastic worlds of light and color, or helping brands pave the way in the digital era, Project’s agencies make things that inspire people to participate and act on behalf of our clients’ brands.
With 2,200+ people in 46 offices, our 14 agencies are ready and able to help marketers clear any hurdle with a deep bench of expertise spanning advertising, branding, design, ecommerce, event production and fabrication, shopper marketing, talent booking, PR, and social media.
We are Project, an independent network in service of creativity.
Robert G. Vallee Jr.
Chairman and Chief Executive OfficerAfter 34 years of working for the George P. Johnson Company, and 20 years leading the organization, Robert was the vision behind the formation of Project in October 2010. Project is currently listed by Ad Age as the 31st largest worldwide agency by 2015 revenue. He graduated from DePauw University in 1976, and his early career was focused on production and client services before moving into various management roles. Robert has focused his leadership on developing the global agency network dedicated to engagement marketing. He oversees Project’s 13 award-winning agencies and all aspects of the network’s 46 offices and 2,200+ employees globally. Born and raised in Detroit, Robert’s distinguished career has many highlights including the opening of George P. Johnson’s renowned Los Angeles office in 1985, which quickly blossomed when clients Toyota, Nissan, and Honda all added luxury divisions, evolving GPJ into the leading experiential marketing agency in the world. Global growth was furthered when in 1998 George P. Johnson won agency of record for all IBM customer-facing events globally. Several acquisitions and joint ventures in Europe and Asia followed setting up the framework for today’s network of agencies. He is a supporter of numerous charities, including a role as trustee in his local hospital.
Laurence S. Vallee
PresidentAs President of Project, Laurence S. Vallee manages Project’s global operations and oversees the day-to-day operations of the company’s world headquarters. Laurence contributed significantly to George P. Johnson’s transition from a strictly event production company into a leading engagement marketing agency by aiding in the successful integration of acquired businesses and greenfield operations, especially Raumtechnik, a German stand-building company, and the company’s European engagement marketing agencies in Germany, the United Kingdom, France, and Belgium. Laurence also has an extensive background in exhibition production management and internal operations having begun his career with GPJ in 1979.
Chief Executive Officer, EMEAOperating out of Project’s London office, Joost Dop sets the strategic vision for the EMEA region. His key focus in this role is company growth in the region as well as the overall success of the Project brand in EMEA, including sales, operations, agency collaboration, client satisfaction, and agency market share. Joost is also a member of Project’s Strategic Leadership Team.
Chief Executive Officer, APACBen leads Project in the Asia Pacific region, focusing on growth and transformation as the needs of our clients and industry evolve. Ben began his career in the events industry at a very young age. He relocated to Asia over 10 years ago and has lived in Hong Kong and Beijing during that time. Ben has been a champion of change and the evolution of the industry and has led some of the most celebrated and innovative work for multi-national and local Asian brands as well as Asian countries.
Executive Vice President, Corporate StrategyPeter Lambousis is executive vice president, corporate strategy for Project, based in New York. Peter is a member of Project’s Strategic Leadership Team and works with the Executive Committee and regional CEOs to craft and execute the network’s strategic vision, and assists in managing Project’s global portfolio of agencies. Beyond structural and financial matters, the most interesting parts of Peter’s role are presenting the Project story to its various constituencies, identifying and attracting world-class talent into the network, and assisting agency leaders in delivering the full power of Project to their clients. Prior to joining Project at its inception in 2010, Peter worked at J.P. Morgan for 13 years. Most recently, he was Head of Investment Bank Strategy, formulating and implementing the firm’s strategic priorities for its Investment Bank Management Committee. During downtime, Peter is an avid skier, semi-obsessed marathoner, and wannabe outdoorsman.
Chief Financial OfficerJudy is chief financial officer for Project, a global network of marketing agencies. Prior to joining Project, Judy worked in the audit division of Arthur Andersen’s Detroit office. Judy earned a Bachelor of Science degree in accounting from the University of Detroit and an Executive MBA from the University of Michigan. As a licensed CPA, she is a member of both the Michigan Association of Certified Public Accountants and American Institute of Certified Public Accountants. Judy also is a board member of First Tee of Greater Detroit.
Executive Vice President, Human ResourcesEva is a savvy human resource professional with 20 years of experience managing talent and building culture. Areas of expertise include coaching and development, employee engagement, acquisitions, and innovating employee benefits. Before she joined George P. Johnson in 1993, Eva worked in the entertainment industry producing commercials and music videos. Now SVP, Human Resources at Project Worldwide, Eva sits on the board of Employee-Owned S Corporations of America (ESCA) and represents Project and its U.S. agencies on Capitol Hill where she promotes and educates legislators on S-Corp ESOPs. Outside of work, Eva is the proud mom of two teenagers who are following their passions in ballet and classical music performance.