Creative
Cases
News
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A Million Little Big Ideas: The Death of Monolithic Marketing – Advertising Week
In today’s marketing landscape, we’re facing a fundamental challenge. The traditional “Big Idea” approach—creating a singular, powerful concept designed to work across all channels—is struggling to deliver in our fragmented media ecosystem.
Advertising Week, 10/24/2025
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AI Is Reshaping Travel Loyalty by Making It Personal, Not Transactional - RAPP.com
Discover how AI is transforming travel loyalty programs from points-based transactions to personalized, emotionally resonant experiences. Learn how leading brands use data-driven personalization to foster genuine customer loyalty and long-term advocacy.
Website, 09/03/2025
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What Is a Legacy Brand in a Tech-First World?
As the future of the automotive industry unfolds, legacy brands are evolving through smarter automotive marketing solutions and tech-led strategies.
RAPP.com, 07/24/2025
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Why Performance Marketing vs. Brand Marketing Is a Flawed Framework
Discover how a precision marketing strategy blends performance and brand storytelling to drive emotional impact, long-term value, and scalable growth.
RAPP.com, 06/20/2025
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From Gut Feel to Strategic Clarity: The Power of Data-Driven Marketing
Discover the benefits of data-driven decision-making and how to lead with confidence using data analytics for marketing.
RAPP.com, 07/09/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| American Express | 2013 | Current |
| Charter Communications | 2011 | Current |
| ExxonMobil | 2002 | Current |
| Hilton Worldwide | 2022 | Current |
| KFC | 2021 | Current |
| Mercedes-Benz | 2020 | Current |
| State Farm | 2023 | Current |
| Toyota Motor North America | 2004 | Current |
| U.S. Army | 2018 | Current |
| Wells Fargo | 2015 | Current |
About
We are world leaders at activating growth with precision and empathy at scale: which means we help our clients turn data into personalized experiences that move individuals to action.
Brands are challenged now more than ever to connect customers and deliver bottom-line value for their business. That’s why we stand against bland, broad-brush generalizations and champion solutions that precisely understand the individual’s needs, beliefs, behaviors, and aspirations. Understanding is empathy. And in our work, a little empathy goes a long way.
People
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Jeannine Falcone
Global CEO
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John Wells
President, RAPP US
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Shiona McDougall
Global Chief Strategy Officer
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Troy Hitch
Global Chief Creative Officer
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Matt Pharr
Global Chief Marketing Sciences Officer
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Ursula Marchese
Global Chief Talent Officer
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Thibault Dargeou
Global Chief Technology Officer
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Steve Takla
Global CFO