Service design: a necessity for human-centered marketing. Focusing on human-centered design principles and considers all touchpoints along the user journey to create a frictionless user experience.
Generative AI creativity can boost the human creative process. As long as they’re regulated, generative AI tools such as ChatGPT and Midjourney can help human creatives improve efficiency and overcome bias.
Getting modeling to click in automotive CRM. RAPP dives into determining which vehicles to market to which customers, within what time frame, and how to highlight each vehicle’s niche.
RAPP's commitment to DE&I goes beyond just creating a seat at the table. Nicole Simpson of RAPP sheds light on their multi-pronged approach to create real change.
|American Family Insurance
We are the agency focused on the individual. We are Fiercely Individual. For more than 50 years, RAPP has been building direct, meaningful and high-value relationships between brands and people. Our expertise in data, marketing sciences provides our clients with a rich understanding of genuine motivations, observed transactions and actual interactions — leading to digital experiences that are right for individuals with personalized needs across the entire customer journey.
Anne Marie Schiller
Global Chief Client Operations
Global Chief Talent Officer
Global Chief Technology Officer
Global Chief Diversity, Equity & Inclusion & Communications Officer
Afua Basoah, DPhil
Head of Health Strategy, UK
Courtney De La Pena
SVP, Consumer & Market Intelligence Solutions
Head of Health Strategy, NA
Head of Business Development
Global Chief Strategy Officer
President, RAPP US