Creative
Cases
News
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Why the AI strategist is rising in demand and prominence
Ad Age takes a look at the role of the AI strategist, which recently emerged and is now gaining steam.
Ad Age, 11/12/2025
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2026 marketing predictions: What 100 leaders see next for advertising
Explore how 100 ad leaders say AI, data, agencies, CTV, creators and brand strategy will reshape marketing in 2026.
Ad Age, 01/05/2026
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Ready or Not, Digital Doubles Are Here
Tom Richardson, Senior Vice President and Regional Technology Lead, spoke with Destination CRM about Digital Doubles. success will require “clean, discoverable product data, clear policies, and simple ways for agents to compare, configure, and buy.”
CRM Magazine, 12/01/2025
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A Million Little Big Ideas: The Death of Monolithic Marketing – Advertising Week
In today’s marketing landscape, we’re facing a fundamental challenge. The traditional “Big Idea” approach—creating a singular, powerful concept designed to work across all channels—is struggling to deliver in our fragmented media ecosystem.
Advertising Week, 10/24/2025
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AI Is Reshaping Travel Loyalty by Making It Personal, Not Transactional - RAPP.com
Discover how AI is transforming travel loyalty programs from points-based transactions to personalized, emotionally resonant experiences. Learn how leading brands use data-driven personalization to foster genuine customer loyalty and long-term advocacy.
Website, 09/03/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| American Express | 2013 | Current |
| Charter Communications | 2011 | Current |
| ExxonMobil | 2002 | Current |
| Hilton Worldwide | 2022 | Current |
| KFC | 2021 | Current |
| Mercedes-Benz | 2020 | Current |
| State Farm | 2023 | Current |
| Toyota Motor North America | 2004 | Current |
| U.S. Army | 2018 | Current |
| Wells Fargo | 2015 | Current |
About
We are world leaders at activating growth with precision and empathy at scale: which means we help our clients turn data into personalized experiences that move individuals to action.
Brands are challenged now more than ever to connect customers and deliver bottom-line value for their business. That’s why we stand against bland, broad-brush generalizations and champion solutions that precisely understand the individual’s needs, beliefs, behaviors, and aspirations. Understanding is empathy. And in our work, a little empathy goes a long way.
People
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Jeannine Falcone
Global CEO
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John Wells
President, RAPP US
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Shiona McDougall
Global Chief Strategy Officer
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Troy Hitch
Global Chief Creative Officer
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Matt Pharr
Global Chief Marketing Sciences Officer
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Ursula Marchese
Global Chief Talent Officer
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Thibault Dargeou
Global Chief Technology Officer
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Steve Takla
Global CFO