Creative
Cases
News
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Journey-Led Growth: Turning Alignment Into Performance
Customer experience is defined by how well media, CRM and loyalty systems recognize and respond to customer behavior in real time. RAPP's Shiona McDougall spoke to MediaPost about how growth is stalling and why the fix isn’t more tools, but better orchestration across the customer journey.
Media Post, 05/14/2026
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How AI Is Reshaping The Marketing Scientist Role | AdExchanger
Machines can now flag anomalies, surface trends and spin insights in seconds. Yet, even with its speed, AI still can’t decode the “why” behind the “what.”
AdExchanger, 04/02/2026
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Ad creatives share the Super Bowl LX spots they wish they worked on | Campaign US
Campaign asked Adland to share the Super Bowl LX work they wish they did. RAPP's Shane Alderton shares his favorite features.
Campaign, 02/10/2026
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Hispanic representation wanes in Super Bowl ads at critical time
Based on Ad Age’s larger Super Bowl diversity report, there is a glaring lack of Hispanic representation in Big Game spots this year.
Ad Age, 02/09/2026
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“Transparency Isn’t Optional”: What’s the Chat on OpenAI’s Ad Testing News? | LBBOnline
As the artificial intelligence giant prepares to start testing ads on ChatGPT, AI, media, search and UX experts reveal what they’ll be looking out for. RAPP's Sam Kaestner shares his thoughts.
Little Black Book, 01/06/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| American Express | 2013 | Current |
| Charter Communications | 2011 | Current |
| ExxonMobil | 2002 | Current |
| Hilton Worldwide | 2022 | Current |
| KFC | 2021 | Current |
| Mercedes-Benz | 2020 | Current |
| State Farm | 2023 | Current |
| Toyota Motor North America | 2004 | Current |
| U.S. Army | 2018 | Current |
| Wells Fargo | 2015 | Current |
About
We are world leaders at activating growth with precision and empathy at scale: which means we help our clients turn data into personalized experiences that move individuals to action.
Brands are challenged now more than ever to connect customers and deliver bottom-line value for their business. That’s why we stand against bland, broad-brush generalizations and champion solutions that precisely understand the individual’s needs, beliefs, behaviors, and aspirations. Understanding is empathy. And in our work, a little empathy goes a long way.
People
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Jeannine Falcone
Global CEO
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John Wells
President, RAPP US
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Shiona McDougall
Global Chief Strategy Officer
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Troy Hitch
Global Chief Creative Officer
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Matt Pharr
Global Chief Marketing Sciences Officer
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Ursula Marchese
Global Chief Talent Officer
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Thibault Dargeou
Global Chief Technology Officer
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Steve Takla
Global CFO