Creative
Cases
News
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What Is a Legacy Brand in a Tech-First World?
As the future of the automotive industry unfolds, legacy brands are evolving through smarter automotive marketing solutions and tech-led strategies.
RAPP.com, 07/24/2025
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Why Performance Marketing vs. Brand Marketing Is a Flawed Framework
Discover how a precision marketing strategy blends performance and brand storytelling to drive emotional impact, long-term value, and scalable growth.
RAPP.com, 06/20/2025
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From Gut Feel to Strategic Clarity: The Power of Data-Driven Marketing
Discover the benefits of data-driven decision-making and how to lead with confidence using data analytics for marketing.
RAPP.com, 07/09/2025
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Banks Are Failing at Personalization. Here Are Five Steps to Take
Only 23% of consumers rate their bank highly for tailored financial advice, highlighting a major personalization gap.
The Financial Brand, 07/10/2025
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RAPP named Global Digital Transformation Agency of the Year 2024
RAPP has been named Digital Transformation Agency of the Year at the Campaign Global Agency of the Year Awards! This marks our second year of global recognition, following our 2023 win as Customer Engagement Agency of the Year.
Campaign, 06/12/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| American Express | 2013 | Current |
| Charter Communications | 2011 | Current |
| ExxonMobil | 2002 | Current |
| Hilton Worldwide | 2022 | Current |
| KFC | 2021 | Current |
| Mercedes-Benz | 2020 | Current |
| State Farm | 2023 | Current |
| Toyota Motor North America | 2004 | Current |
| U.S. Army | 2018 | Current |
| Wells Fargo | 2015 | Current |
About
We are world leaders at activating growth with precision and empathy at scale: which means we help our clients turn data into personalized experiences that move individuals to action.
Brands are challenged now more than ever to connect customers and deliver bottom-line value for their business. That’s why we stand against bland, broad-brush generalizations and champion solutions that precisely understand the individual’s needs, beliefs, behaviors, and aspirations. Understanding is empathy. And in our work, a little empathy goes a long way.
People
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Jeannine Falcone
Global CEO
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John Wells
President, RAPP US
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Shiona McDougall
Global Chief Strategy Officer
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Troy Hitch
Global Chief Creative Officer
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Matt Pharr
Global Chief Marketing Sciences Officer
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Ursula Marchese
Global Chief Talent Officer
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Thibault Dargeou
Global Chief Technology Officer
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Steve Takla
Global CFO