Creative
Cases
News
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How PMO Enhances Efficiency in CRM Campaigns | MarketingProfs
Discover how integrating PMO practices into CRM campaigns boosts efficiency, optimizes resources, and delivers stronger customer engagement.
MarketingProfs, 12/05/2024
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The Evolution of Branding ft. … - Brand Story - Apple Podcasts
Creative leadership, brand strategy, and the future of the industry—Troy Hitch, Global Chief Creative Officer at RAPP, shares how he approaches it all. From empowering teams to rethinking the role of brand in an AI-driven world, episode 89 explores what it means to lead well and build work that resonates. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Apple Podcasts, 04/24/2025
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Why media taxonomy is essential for seamless campaign management - RAPP.com
Discover how media taxonomy simplifies taxonomy in digital marketing for seamless campaign management and precision targeting.
RAPP.com, 02/21/2025
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Luxury automakers offer dining experiences to attract customers to showrooms - Brand Innovators
An old saying argues that the way to a man’s heart is through his stomach. Automobile marketers are betting that holds true, especially when it comes to selling luxury cars. They are using dining experiences to reach consumers who increasingly shop outside a dealership. “Food is a direct connection to lifestyle” and culinary experiences hit […]
Brand Innovators, 04/28/2025
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How Micro-Experiences Are Building Loyalty In An Over-Saturated Market
Micro-experiences provide a solution to this fatigue by delivering brief, highly personalized interactions that capture attention without overwhelming.
Forbes, 11/17/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| American Express | 2013 | Current |
| Charter Communications | 2011 | Current |
| ExxonMobil | 2002 | Current |
| Hilton Worldwide | 2022 | Current |
| KFC | 2021 | Current |
| Mercedes-Benz | 2020 | Current |
| State Farm | 2023 | Current |
| Toyota Motor North America | 2004 | Current |
| Wells Fargo | 2015 | Current |
| Ikea | 2014 | Current |
About
We are world leaders at activating growth with precision and empathy at scale: which means we help our clients turn data into personalized experiences that move individuals to action.
Brands are challenged now more than ever to connect customers and deliver bottom-line value for their business. That’s why we stand against bland, broad-brush generalizations and champion solutions that precisely understand the individual’s needs, beliefs, behaviors, and aspirations. Understanding is empathy. And in our work, a little empathy goes a long way.
People
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Jeannine Falcone
Global CEO
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John Wells
President, RAPP US
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Shiona McDougall
Global Chief Strategy Officer
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Troy Hitch
Global Chief Creative Officer
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Matt Pharr
Global Chief Marketing Sciences Officer
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Ursula Marchese
Global Chief Talent Officer
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Thibault Dargeou
Global Chief Technology Officer
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Steve Takla
Global CFO