Creative

Cases

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  Crafting a Communications Recipe for Success in the U.S. Market

  Paris Baguette

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  From Stevia Plant to Packet, a Very Sweet Story

News

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  The Truth About Media in 2025: It’s More Powerful Than Ever

  The tone of the media’s coverage of itself these days seems to be one of handwringing anxiety. Headlines feature such dire developments as the cord-cutting threat to cable, AI’s supposedly negative impact on reader engagement, “fragmentation,” the “streaming challenge,” and declining trust in a period of intense political division. In short, if you only listened to the media talk about itself, you might think the industry is teetering on the brink of collapse. This raises a fundamental question: Should brand managers, marketers and reputation leaders worry about these shifts, and should they still view earned media as a vital channel for building reputation? Our answer to the second question is yes, and with greater urgency than ever.

  RF|Binder, 09/17/2025

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  From Skepticism to Strategy: LinkedIn’s Power for Biopharma Leaders

  LinkedIn, in particular, has evolved into a valuable forum for shaping corporate and individual reputations without the need to rely on third-party intermediaries. Sixty six percent of professionals say that a business executive’s presence on social media positively influences their decisions regarding the organization or brand, emphasizing how vital it is for leaders to be active on platforms such as LinkedIn.

  RF|Binder, 09/17/2025

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  RF|Binder Celebrates Unprecedented September with Five Prestigious Industry Awards

  RF|Binder, a leading independent and woman-owned strategic communications and consulting firm, secured five top-tier industry honors from distinguished industry media organizations, including Crain’s New York Business, PRNEWS and PR Daily, notably with the firm’s President Rebecca Binder named a 2025 PRNEWS People of the Year in the Agency Innovators category. The awards spotlight the firm’s exceptional team, people-first culture, industry-leading approach, and outstanding client impact and innovative approach.

  RF|Binder, 09/16/2025

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  RF|Binder Releases 2025 Clarity Index, Evaluating the Corporate Communications of 100 Major U.S. Brands

  The 2025 Clarity Index, developed by RF|Binder, evaluates the corporate messaging clarity of 100 leading U.S. brands across 13 industries. The report identifies how top-performing companies communicate their brand positioning, engage key audiences, and align messaging with business objectives.

  RF | Binder, 02/25/2025

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  Crafting Clarity: Elevating Your Brand Through Precision Messaging - RF | Binder

  As professional communicators, we know that message matters. There is nowhere that it matters more than the elevator pitch. The ability to deliver a succinct, memorable, incisive pitch is critical – whether for a business in start-up mode or at a mature phase, and […]

  RF | Binder, 11/21/2024

Clients

About

RF|Binder was founded by Amy Binder in 2001 and is headquartered in New York City, with offices in Trenton, NJ. As a woman-owned and certified integrated marketing agency, we are part of the PROI Worldwide network—an association of leading public relations firms across 60 countries and more than 165 cities—extending our global reach.

Through our proprietary Clarity Lens Framework™, RF|Binder delivers results-driven solutions tailored to what matters most to each client’s business and brand. Our team designs and executes comprehensive marketing communications strategies that support reputation management, brand purpose strategy, and corporate messaging strategy, advancing client goals with measurable impact.

We specialize in earned media, consumer marketing, influencer marketing, and social impact marketing, with capabilities that include creative campaign services, performance marketing services, and experiential marketing. Our cross-functional expertise spans CSR, cause-related marketing, and cross-channel marketing, ensuring brand messages are aligned and amplified across every platform.

As a trusted marketing strategy agency, we also provide clients with expert support in online reputation marketing, PR crisis management, and crisis communication planning, offering robust crisis public relations and reputation risk management and brand monitoring services. With deep industry knowledge and advanced media monitoring tools, RF|Binder helps organizations proactively manage their public image and adapt in real time.

With proven success across the consumer, corporate, financial services, nonprofit, and government sectors, RF|Binder remains unbound by method, medium, or channel—delivering innovative strategies that shape perceptions, drive engagement, and deliver results.

People

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  Amy Binder

  Founder & CEO

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  Atalanta Rafferty

  Co-Founder & Senior Executive Managing Director

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  Rebecca Binder

  President

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  David Weinstock

  Chief Creative Officer

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  Jason Buerkle

  Chief Financial Officer

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  Armel Leslie

  Executive Managing Director

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  Ted Deutsch

  Executive Managing Director