Creative
Cases
News
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Honda Expands Children's Hospitals EV Service
The vehicles use the power of play to help ease the stress and anxiety of hospitalized children and their families, says Honda's Hundy Liu.
MediaPost, 09/26/2023
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Honda Celebrates Its History With AR Murals
The campaign includes a 60-second commercial celebrating Honda's history and its pledge to achieve carbon neutrality by 2050.
Adweek, 10/02/2023
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Tributes Pour In After Gerry Rubin, Co-founder Of RPA, Passes Away Aged 83 | The Drum
In their remarks, Rubin’s friends and colleagues recall his ‘larger-than-life’ character and the ‘profound impact’ he had on their careers.
The Drum, 10/23/2023
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My 7-Layer Dip Recipe for Long-Lasting Advertising Success | Muse by Clio
Building brands while building the business
Muse by Clio, 11/01/2023
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Honda’s interactive AR murals showcase EVs for holiday shoppers
OOH activations at two outdoor shopping centers use “sky segmentation” technology to integrate digital content with the sky.
Marketing Dive, 11/27/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Honda | 1974 | Current |
| Acura Dealer Associations | 1999 | Current |
| Pediatric Brain Tumor Foundation | 2019 | Current |
| Farmers Insurance | 2010 | Current |
| CoStar Group | 2022 | Current |
| Marathon | 2022 | Current |
| La-Z-Boy | 2007 | Current |
| Homes.com | 2022 | Current |
| Apartments.com | 2014 | Current |
| Red Lobster Restaurants | 2022 | Current |
About
At RPA, we have a simple tenet we live and work by: Respect & Results.
RPA is first and foremost a culture of respect—respect for our people, our clients, our clients’ customers, the audience, and the work.
The way we go about creating work for our clients is through and with respect. That makes us true growth partners. We respect our clients and make their goals our goals. Yes, our work is memorable and breakthrough, but what’s most important is that it’s effective. That it grows our clients’ business and directly leads to real, tangible business results.
We feel that a genuine interest in people and their well-being is far too rare in ad agencies. And while other agencies claim to be interested in results, rarely are they focused on metrics that matter. Those real business results, the sort that matter to a board of directors and a company’s bottom line, are our specialty.
We don’t do this for awards or fame or the short-term. Our bottom line is yours.
People
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Pete Imwalle
President / Chief Executive Officer
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Brett Bender
EVP / Chief Operating Officer
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Jim Helberg
EVP / Chief Media Officer
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Joe Baratelli
EVP / Chief Creative Officer
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Tom Kirk
EVP / Chief Client Officer
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David Berne
EVP / Chief Strategy Officer
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Fern McCaffrey
SVP / Executive Account Director
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Laura Small
SVP / People Director
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Rebecca Mendelson
SVP / Group Account Director
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Brian McCord
SVP / Executive Director, Media Strategy
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Mia Von Sadovszky
SVP / Group Strategic Planning Director
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Lisa Herdman
SVP / Executive Director Strategic Investments
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Mike Margolin
SVP / Chief Experience Officer
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Hillary Haley, PhD
SVP / Executive Director, Behavioral Science
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Tim Woo
SVP/Executive Group Director, Marketing Intelligence
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Paul Thompson
VP / Business Development