Client Start Year End Year
Honda 1974 Current
Acura Dealer Associations 1999 Current
Farmers Insurance 2010 Current
La-Z-Boy 2007 Current 2014 Current
Southwest Airlines 2016 Current
ARCO 2014 Current
ampm 2015 Current
Cedars Sinai 2019 Current
Spectrum Business 2020 Current

In a word (well, two words), we believe in People First.

Whether you call it a philosophy, a positioning, a mission, or a manifesto, it amounts to the same thing: an approach to our work, our people, and our clients that has guided us since the beginning. And always will.


We connect brands with people, and people with brands. And in doing so, we help our clients drive business success. We are attracted to brands with a beating heart and a greater purpose in the world - brands comprised of people who truly care about those they serve, and who share our belief in valuing those on staff.


We have a culture that values and supports our people, their lives and their professional growth. We believe we work best when we work together, leaving titles and disciplines at the door. We work to create truly integrated teams, and empower them to solve our clients’ business challenges in exciting and unprecedented ways.


We create ideas and experiences that resonate with people. Things people want to share, talk about, and engage with. We start by seeing a brand’s business challenges through the “People Lens” - a fancy way of saying that we place ourselves in the lives of the people on the other end of an experience or a piece or brand communication. We hold our work to a higher standard than any industry award: the human standard.


As technology, client expectations, business models, and media channels change - focusing on “People First” is what keeps us relevant, successful and ahead of the curve.

  • Pete Imwalle

    Pete Imwalle

    President / Chief Executive Officer

  • Brett Bender

    Brett Bender

    EVP / Chief Operating Officer

  • Paul  Thompson

    Paul Thompson

    VP / Business Development

  • Jim Helberg

    Jim Helberg

    EVP / Chief Media Officer

  • Tom Kirk

    Tom Kirk

    EVP / Chief Client Officer

  • Fern  McCaffrey

    Fern McCaffrey

    SVP / Executive Account Director

  • Rebecca Mendelson

    Rebecca Mendelson

    SVP / Group Account Director

  • David Berne

    David Berne

    EVP / Chief Strategy Officer

  • Mia  Von Sadovszky

    Mia Von Sadovszky

    SVP / Group Strategic Planning Director

  • Brian McCord

    Brian McCord

    SVP / Executive Director, Media Strategy

  • Hillary Haley, PhD

    Hillary Haley, PhD

    SVP / Executive Director, Behavioral Science

  • Tim Woo

    Tim Woo

    SVP/Executive Group Director, Marketing Intelligence

  • Lisa Herdman

    Lisa Herdman

    SVP / Executive Director Strategic Investments

  • Mike  Margolin

    Mike Margolin

    SVP / Chief Experience Officer

  • Lark  Baskerville

    Lark Baskerville

    EVP / Chief Human Resources Officer

  • Laura Small

    Laura Small

    SVP / People Director

  • Joe Baratelli

    Joe Baratelli

    EVP / Chief Creative Officer