Client Start Year End Year
Farmers Insurance 2010 Current
Honda 1974 Current
Dole 2015 Current
Southwest Airlines 2016 Current
ampm 2015 Current 2014 Current
Pocky 2018 Current
Acura Dealer Associations 1999 Current
Newport Beach Film Festival 2009 Current
La-Z-Boy 2007 Current

In a word (well, two words), we believe in People First.

Whether you call it a philosophy, a positioning, a mission, or a manifesto, it amounts to the same thing: an approach to our work, our people, and our clients that has guided us since the beginning. And always will.


We connect brands with people, and people with brands. And in doing so, we help our clients drive business success. We are attracted to brands with a beating heart and a greater purpose in the world - brands comprised of people who truly care about those they serve, and who share our belief in valuing those on staff.


We have a culture that values and supports our people, their lives and their professional growth. We believe we work best when we work together, leaving titles and disciplines at the door. We work to create truly integrated teams, and empower them to solve our clients’ business challenges in exciting and unprecedented ways.


We create ideas and experiences that resonate with people. Things people want to share, talk about, and engage with. We start by seeing a brand’s business challenges through the “People Lens” - a fancy way of saying that we place ourselves in the lives of the people on the other end of an experience or a piece or brand communication. We hold our work to a higher standard than any industry award: the human standard.


As technology, client expectations, business models, and media channels change - focusing on “People First” is what keeps us relevant, successful and ahead of the curve.

  • Pete Imwalle

    Pete Imwalle

    EVP / Chief Operations Officer

  • Jason Sperling

    Jason Sperling

    SVP / Chief of Creative Development

  • Joe Baratelli

    Joe Baratelli

    EVP / Chief Creative Officer

  • Laura Small

    Laura Small

    SVP / Director of People

  • Lark  Baskerville

    Lark Baskerville

    SVP / Chief Human Resources Officer

  • Mike  Margolin

    Mike Margolin

    SVP / Chief Digital Officer

  • Tim Woo

    Tim Woo

    SVP / Director of Research, Analytics & Insights

  • Hillary Haley, PhD

    Hillary Haley, PhD

    SVP / Executive Director, Behavioral Science

  • Mia  Von Sadovszky

    Mia Von Sadovszky

    SVP / Group Planning Director

  • David Berne

    David Berne

    EVP / Chief Strategy Officer

  • Reonna Johnson

    Reonna Johnson

    Director of Marketing & Business Development

  • Tim  Leake

    Tim Leake

    SVP / Chief Marketing & Innovation Director

  • Rebecca Mendelson

    Rebecca Mendelson

    VP / Group Account Director

  • Tom Kirk

    Tom Kirk

    EVP / Chief Client Officer

  • Cathleen Campe

    Cathleen Campe

    EVP / Chief Media Operations Officer

  • Cliff Atkinson

    Cliff Atkinson

    SVP / Executive Director of Digital Media

  • Jim Helberg

    Jim Helberg

    EVP / Chief Media Officer

  • William Hagelstein

    William Hagelstein

    President / Chief Executive Officer