Creative
Cases
-
-
Mandalay Bay Resort & Casino
News
-
Honda's Accessible Cars are Headed to the LA Olympics
Honda will bring its accessible vehicles to Olympics as a founding partner of the LA 2028 Olympic and Paralympic Games.
Adweek, 06/02/2025
-
Los Angeles Olympics adds Honda as founding level partner
LA28 landed a major partner in Honda, helping its push to secure $2 billion in Los Angeles Olympics sponsorships by the end of 2025.
Los Angeles Times, 06/02/2025
-
RPA Promotes Brett Bender to President, Chief Operating Officer
A 30-year veteran of the agency, Brett becomes RPA’s first homegrown president, expanding his role to help drive innovation, deepen client relationships, and uphold the agency’s values of respect and results
Little Black Book, 06/05/2025
-
Apartments.com Holds 'Secret' To Easy Rentals
Renters have a lot of information to sort through — apartment options, neighborhoods, price. Apartments.com hopes to make it easier. Its 2025 campaign returns Jeff Goldblum, the brand’s spokescharacter (Brad Bellflower), to show how the site efficiently addresses the needs of renters and landlords. The target audience is young-skewing renters.
MediaPost, 06/05/2025
-
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
Honda replaces Toyota as Team USA sponsor and has ambitious marketing plans with NBC and on the ground in Los Angeles.
Ad Age, 06/02/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Resorts World Las Vegas | 2025 | Current |
| Foundation Building Materials | 2025 | Current |
| Mandalay Bay Resort & Casino | 2008 | 2015 |
| FreshDirect | 2024 | Current |
| NewDay USA | 2024 | Current |
| Honda | 1974 | Current |
| Acura Dealer Associations | 1999 | Current |
| Pediatric Brain Tumor Foundation | 2019 | Current |
| Farmers Insurance | 2010 | Current |
| CoStar Group | 2022 | Current |
About
At RPA, we have a simple tenet we live and work by: Respect & Results.
RPA is first and foremost a culture of respect—respect for our people, our clients, our clients’ customers, the audience, and the work.
The way we go about creating work for our clients is through and with respect. That makes us true growth partners. We respect our clients and make their goals our goals. Yes, our work is memorable and breakthrough, but what’s most important is that it’s effective. That it grows our clients’ business and directly leads to real, tangible business results.
We feel that a genuine interest in people and their well-being is far too rare in ad agencies. And while other agencies claim to be interested in results, rarely are they focused on metrics that matter. Those real business results, the sort that matter to a board of directors and a company’s bottom line, are our specialty.
We don’t do this for awards or fame or the short-term. Our bottom line is yours.
People
-
Brett Bender
President / Chief Operating Officer
-
Jim Helberg
Chief Executive Officer
-
Joe Baratelli
EVP / Chief Creative Officer
-
Fern McCaffrey
EVP / Executive Account Director
-
Tom Kirk
EVP / Chief Client Officer
-
Laura Small
EVP / People Director
-
Christian Cocker
EVP / Executive Strategic Planning Director
-
Rebecca Mendelson
SVP / Group Account Director
-
Brian McCord
SVP / Executive Director, Media Practice
-
Amy Porter
SVP / Executive Director, Digital Media
-
Kelly Kim
SVP / Executive Director, Media Strategy
-
Mia Von Sadovszky
SVP / Group Strategic Planning Director
-
Lisa Herdman
SVP / Executive Director Strategic Investments
-
Mike Margolin
EVP / Chief Experience Officer
-
Hillary Haley, PhD
SVP / Executive Director, Behavioral Science
-
Tim Woo
SVP / Executive Group Director, Marketing Intelligence
-
Paul Thompson
VP / Business Development