RPA - Agency Compile

Creative

La-Z-Boy — Peanut Butter: 30
La-Z-Boy
La-Z-Boy — "Everything Falls Into Place" :30
La-Z-Boy
Honda — Safety Affects Everyone
Honda
ampm - "Impressions" :15
ampm
Farmers Insurance — "Three-Ring Fender-Bender"
Farmers Insurance

Cases

News

Farmers Insurance Targets Millennials 09/14/2020

Millennials have lower awareness and familiarity with insurance brands, Farmers' Jenny Howell tells "Marketing Daily."

MediaPost, 09/13/2020
RPA turns 30: The agency’s execs talk LA’s ad scene, being independent and longtime client Honda | The Drum

Santa Monica agency RPA is somewhat of an enigma in ad land.

The Drum, 12/06/2016
Honda: Candy Cane Lane VR Experience

Honda has created a virtual reality experience for sick children that lets them taste the magic of the holiday season.

Creativity, 12/19/2016
Honda’s CR-V Will Make Its Third Super Bowl Appearance in This Year’s Game – Adweek

This year will mark the third time Honda promotes its CR-V sport utility vehicle during the Super Bowl.

Adweek, 01/03/2017
RPA’s Office Is as Colorful and Quirky as the Agency’s Work – Adweek

Santa Monica, Calif.-based full-service agency RPA is the shop behind some of today's smartest campaigns for clients like Honda, Apartments.com and Intuit—most recently launching a 60-second spot for the 2016 [...]

Adweek, 03/21/2016

Clients

Client	Start Year	End Year
Farmers Insurance	2010	Current
Honda	1974	Current
Dole	2015	Current
Southwest Airlines	2016	Current
ampm	2015	Current
Apartments.com	2014	Current
Pocky	2018	Current
Acura Dealer Associations	1999	Current
Newport Beach Film Festival	2009	Current
La-Z-Boy	2007	Current

About

In a word (well, two words), we believe in People First.

Whether you call it a philosophy, a positioning, a mission, or a manifesto, it amounts to the same thing: an approach to our work, our people, and our clients that has guided us since the beginning. And always will.

PEOPLE FIRST FOR OUR CLIENTS

We connect brands with people, and people with brands. And in doing so, we help our clients drive business success. We are attracted to brands with a beating heart and a greater purpose in the world - brands comprised of people who truly care about those they serve, and who share our belief in valuing those on staff.

PEOPLE FIRST FOR OUR ASSOCIATES

We have a culture that values and supports our people, their lives and their professional growth. We believe we work best when we work together, leaving titles and disciplines at the door. We work to create truly integrated teams, and empower them to solve our clients’ business challenges in exciting and unprecedented ways.

PEOPLE FIRST FOR OUR WORK

We create ideas and experiences that resonate with people. Things people want to share, talk about, and engage with. We start by seeing a brand’s business challenges through the “People Lens” - a fancy way of saying that we place ourselves in the lives of the people on the other end of an experience or a piece or brand communication. We hold our work to a higher standard than any industry award: the human standard.

PEOPLE FIRST FOR THE FUTURE

As technology, client expectations, business models, and media channels change - focusing on “People First” is what keeps us relevant, successful and ahead of the curve.