Creative
ARCO
Honda
Honda
"Movin' On Up" (Super Bowl 2016)
Apartments.com
Cases
News
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Little Black Book, Agency launches collection of advertising-based holiday songs written, performed, recorded and produced by RPA employees
Little Black Book, 12/20/2022
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Six Reasons Why Marketers Should Be Partnering With AI | The Drum
Intelligent machines can supercharge the creative process, writes RPA Advertising senior vice-president Tim Leake.
The Drum, 12/16/2022
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Top advertising industry trends to watch in 2023 | Ad Age
As TikTok emerges as a major marketing force (and the metaverse hasn’t—yet), 2023 promises to be a game-changer for the advertising industry.
Ad Age, 12/14/2022
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Top 5 gaming activations of 2022 | Ad Age
Video games and streams have become new ways for brands to connect with younger, diverse fans.
Ad Age, 12/07/2022
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Streaming TV is bracing for a recession | Ad Age News
From creative marketing to ad innovation, here’s a look at how streamers are tackling a potential recession.
Ad Age, 09/17/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Honda | 1974 | Current |
| Acura Dealer Associations | 1999 | Current |
| Farmers Insurance | 2010 | Current |
| La-Z-Boy | 2007 | Current |
| Apartments.com | 2014 | Current |
| Southwest Airlines | 2016 | Current |
| ARCO | 2014 | Current |
| ampm | 2015 | Current |
| Cedars Sinai | 2019 | Current |
| Spectrum Business | 2020 | Current |
About
In a word (well, two words), we believe in People First.
Whether you call it a philosophy, a positioning, a mission, or a manifesto, it amounts to the same thing: an approach to our work, our people, and our clients that has guided us since the beginning. And always will.
PEOPLE FIRST FOR OUR CLIENTS
We connect brands with people, and people with brands. And in doing so, we help our clients drive business success. We are attracted to brands with a beating heart and a greater purpose in the world - brands comprised of people who truly care about those they serve, and who share our belief in valuing those on staff.
PEOPLE FIRST FOR OUR ASSOCIATES
We have a culture that values and supports our people, their lives and their professional growth. We believe we work best when we work together, leaving titles and disciplines at the door. We work to create truly integrated teams, and empower them to solve our clients’ business challenges in exciting and unprecedented ways.
PEOPLE FIRST FOR OUR WORK
We create ideas and experiences that resonate with people. Things people want to share, talk about, and engage with. We start by seeing a brand’s business challenges through the “People Lens” - a fancy way of saying that we place ourselves in the lives of the people on the other end of an experience or a piece or brand communication. We hold our work to a higher standard than any industry award: the human standard.
PEOPLE FIRST FOR THE FUTURE
As technology, client expectations, business models, and media channels change - focusing on “People First” is what keeps us relevant, successful and ahead of the curve.
People
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Pete Imwalle
President / Chief Executive Officer
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Brett Bender
EVP / Chief Operating Officer
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Paul Thompson
VP / Business Development
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Jim Helberg
EVP / Chief Media Officer
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Tom Kirk
EVP / Chief Client Officer
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Fern McCaffrey
SVP / Executive Account Director
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Rebecca Mendelson
SVP / Group Account Director
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David Berne
EVP / Chief Strategy Officer
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Mia Von Sadovszky
SVP / Group Strategic Planning Director
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Brian McCord
SVP / Executive Director, Media Strategy
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Hillary Haley, PhD
SVP / Executive Director, Behavioral Science
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Tim Woo
SVP/Executive Group Director, Marketing Intelligence
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Lisa Herdman
SVP / Executive Director Strategic Investments
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Mike Margolin
SVP / Chief Experience Officer
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Lark Baskerville
EVP / Chief Human Resources Officer
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Laura Small
SVP / People Director
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Joe Baratelli
EVP / Chief Creative Officer