The Brief: Harper’s Bazaar asked us to create the launch campaign of the new style supplement, Harper by Harper’s Bazaar, curated by DJ, fitness model and style icon Hannah Bronfman by Driving traffic to Harper’s e-commerce destination, shopbazaar.com.

The Strategy: We created a shoppable interactive campaign under the concept ‘The Sport of Being Hannah Bronfman.’ A metaphor that presents Hannah as a social media athlete seamlessly juggling her numerous daily activities without breaking a sweat.
The campaign unfolded in a cross-platform Editorial Photo Shoot, a Shoppable Interactive Video hosted on HarpersBazaar.com and a list of social media executions inspired by athletic metaphors.