Case Study - Harper's Bazaar - The Sport of Being Hannah Bronfman

Harper's Bazaar

Case Study

  • content marketing
  • e-commerce
  • Fashion
  • Content
  • Beauty
  • pre-roll
  • luxury retailer
  • influencer marketing
  • influencer campaign
  • Shopper Marketing
  • Content Strategy
  • instagram
  • Social Media Content

The Brief: Harper’s Bazaar asked us to create the launch campaign of the new style supplement, Harper by Harper’s Bazaar, curated by DJ, fitness model and style icon Hannah Bronfman by Driving traffic to Harper’s e-commerce destination,

The Strategy: We created a shoppable interactive campaign under the concept ‘The Sport of Being Hannah Bronfman.’ A metaphor that presents Hannah as a social media athlete seamlessly juggling her numerous daily activities without breaking a sweat.
The campaign unfolded in a cross-platform Editorial Photo Shoot, a Shoppable Interactive Video hosted on and a list of social media executions inspired by athletic metaphors.

Keep an eye out for Compiled in your inbox next Wednesday!
Please be sure to add to your Safe Senders list so our messages don't get blocked by your spam filter.