Ray-Ban REMIX // Do You

Ray-Ban

Creative

  • Social Media
  • campaign
  • creative
  • Retail
  • Fashion
  • Millennials
  • Paid Social
  • luxury retailer
  • influencer marketing
  • influencer campaign
  • global campaign
  • Style
  • Content Strategy
  • social content
Description

The Brief: Ray-Ban asked us to develop a strategy and a launch campaign for Ray-Ban REMIX, an online tool that allows you to customize your own pair of sunglasses from hundreds of options.

The Strategy: We created ‘Do You’.

A plea for courage, individuality, and self-expression that spoke to the new customization feature while staying consistent with the global brand strategy, #ItTakesCourage.

The launch campaign was brought to life through a host of digital and social executions, including a Youtube film, still images and GIFs, as well as website design, display and e-mail.

The Results:

+200.000 customized pairs ordered
+50 Million Impressions
Global press coverage

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