To help Old National Bank deepen its Chicago roots, we created a permanent video board on the most high-profile thoroughfare in the city. Each day 300,000 drivers are greeted with a brand new message…yes, the board features 365 headlines a year. Each headline is written for that day specifically, trying to be as contextually relevant as possible to citywide and cultural events, plus good stuff going on at the bank itself. Like that friend who’s always there to greet you with a funny joke or an insightful comment, the always on channel has been known to become the talk of watercoolers and the nightly news.