Creative
SONIC Drive-In
SONIC Drive-In: Winter Packaging
SONIC Drive-In
SONIC Drive-In: Passenger Menus
SONIC Drive-In
www.signaltheory.com
John Deere: A Different Kind of Crown
John Deere
SONIC Drive-in: Summer Packaging Rebrand
SONIC Drive-In
www.signaltheory.com
Cases
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SONIC Drive-In
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News
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Signal Theory, a leading food marketing agency, partners with California Milk Advisory Board to drive retail growth and boost Real California Milk sales nationwide.
Signal Theory, 01/27/2025
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The Real CES 2025 Trend Isn’t AI—It’s Human Connection - Signal Theory
Discover how CES 2025's top tech trends signal a pivotal shift from 'technology for technology's sake' to human-centric solutions.
Signal Theory, 01/20/2025
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Pecans Take Center Stage as “Surprisingly Snackable”
The American Pecan Promotion Board shows pecans as a delicious, nutritious everyday snack.
Signal Theory, 06/24/2024
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Signal Theory awards its third-annual Resonance diversity scholarship to Aliya Kisivo and Amy Truong, two Kansas City metro-area students.
Signal Theory, 04/11/2023
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Signal Theory Wins Best of Show and Four Golds at Local American Advertising Awards - Signal Theory
Signal Theory’s work on behalf of its clients took home Best of Show and four golds at the 2023 American […]
Signal Theory, 03/20/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| SONIC Drive-In | 2013 | Current |
| John Deere | 2020 | Current |
| AMC Dine-in | 2014 | 2020 |
| Sarpino's | 2023 | Current |
| Clustertruck | 2021 | 2023 |
| North American Meat Institute | 2020 | 2022 |
| Cargill | 2003 | 2022 |
| Faultless Brands | 2021 | Current |
| Old World Spices | 2017 | 2018 |
| Edible Arrangements | 2019 | 2019 |
About
You can sum up Signal Theory in three words: Food + Animals + Humanity. An Ad Age “Agency of the Year,” Signal Theory combines a deep focus on behavioral science with data-driven insights and the intuitive creativity of human-centered design.
In other words, we work hard to not only understand what your customers want but also the hidden levers that drive buying decisions. And we do it beautifully.
Signal Theory works with brands you know like SONIC Drive-In, John Deere, Cargill, Merck, Bose and Proctor & Gamble. We know a whole lot about why people do what they do. A whole lot about food from the farm to the table. And a whole lot about the animals people care about. Honestly, our days at work are pretty fun.
People
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Seth Gunderson
Sr. Director, Growth
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Diane Young
Vice President, Account Management
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Jon Kowing
Vice President, Executive Creative Director
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Tony Robinson
CFO
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Jim Vranicar
COO
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John January
Co-CEO
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Ali Mahaffy
Co-CEO