After a competitive search, Trapp Fragrances, a division of Faultless Brands, has selected Signal Theory as its marketing partner to help reimagine the brand and retail experience to attract new customers in the luxury lifestyle fragrance category.
Signal Theory, 04/30/2021
The Washington, D.C.-based North American Meat Institute has hired Signal Theory to deliver creative that speaks to its commitment to the animal protein industry.
Signal Theory, 03/10/2021
Kansas City high school senior is the first recipient of joint initiative to build diversity in the KC advertising community.
Signal Theory, 03/24/2021
Signal Theory and TheBrandLab are partnering to launch the Resonance Scholarship Program, which will award $10,000 annually to up to two students
Signal Theory, 12/07/2020
Signal Theory moves on to Nationals after taking three Best of Show category awards in the American Advertising Awards District 9 show. Read on to see the award-winning creative work.
Signal Theory, 04/10/2020
|Client||Start Year||End Year|
|Proctor & Gamble||2016||Current|
|North American Meat Institute||2021||Current|
|Merck Animal Health||2018||Current|
Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the power of behavioral economics with data-driven insights and the intuitive creativity of human-centered design.
In other words, we work very hard to not only understand what your customers really want but also the hidden triggers that drive their buying decisions.
An Ad Age “Agency of the Year,” Signal Theory works primarily with brands in the foodways system including SONIC Drive-Ins, Cargill, John Deere, Elanco and Merck.
Vice President, Executive Creative Director
Vice President, Account Management