Creative
www.signaltheory.com
Lifted Spirits Distillery :: Lifting spirits through elevated design.
www.signaltheory.com
SONIC Drive-in: Summer Packaging Rebrand
SONIC Drive-In
www.signaltheory.com
SONIC Drive-In: Passenger Menus
SONIC Drive-In
www.signaltheory.com
Cargill: Salt & Sear Restaurant-Quality Beef
Cargill
www.signaltheory.com
Cases
-
www.signaltheory.com
-
www.signaltheory.com
News
-
Trapp Fragrances Selects Signal Theory as Marketing Partner
After a competitive search, Trapp Fragrances, a division of Faultless Brands, has selected Signal Theory as its marketing partner to help reimagine the brand and retail experience to attract new customers in the luxury lifestyle fragrance category.
Signal Theory, 04/30/2021
-
The Washington, D.C.-based North American Meat Institute has hired Signal Theory to deliver creative that speaks to its commitment to the animal protein industry.
Signal Theory, 03/10/2021
-
Signal Theory and The BrandLab Award Resonance Scholarship to Dacia Hindsman | Signal Theory
Kansas City high school senior is the first recipient of joint initiative to build diversity in the KC advertising community.
Signal Theory, 03/24/2021
-
Signal Theory teams up with The BrandLab to launch Resonance Scholarship Program | Signal Theory
Signal Theory and TheBrandLab are partnering to launch the Resonance Scholarship Program, which will award $10,000 annually to up to two students
Signal Theory, 12/07/2020
-
Signal Theory Earns Recognition at District 9 American Advertising Awards
Signal Theory moves on to Nationals after taking three Best of Show category awards in the American Advertising Awards District 9 show. Read on to see the award-winning creative work.
Signal Theory, 04/10/2020
Clients
| Client | Start Year | End Year |
|---|---|---|
| SONIC Drive-In | 2013 | Current |
| John Deere | 2020 | Current |
| Cargill | 2002 | Current |
| Proctor & Gamble | 2016 | Current |
| National Geographic | 2020 | Current |
| AMC Theatres | 2014 | Current |
| North American Meat Institute | 2021 | Current |
| Bose | 2017 | Current |
| Elanco | 2016 | Current |
| Merck Animal Health | 2018 | Current |
About
Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the power of behavioral economics with data-driven insights and the intuitive creativity of human-centered design.
In other words, we work very hard to not only understand what your customers really want but also the hidden triggers that drive their buying decisions.
An Ad Age “Agency of the Year,” Signal Theory works primarily with brands in the foodways system including SONIC Drive-Ins, Cargill, John Deere, Elanco and Merck.
People
-
Ali Mahaffy
Co-CEO
-
John January
Co-CEO
-
Jim Vranicar
COO
-
Tony Robinson
CFO
-
Jon Kowing
Vice President, Executive Creative Director
-
Diane Young
Vice President, Account Management
-
Seth Gunderson
Ventures Director