Client Start Year End Year
SONIC Drive-In 2013 Current
John Deere 2020 Current
AMC Dine-in 2014 2020
Sarpino's 2023 Current
Clustertruck 2021 2023
North American Meat Institute 2020 2022
Cargill 2003 2022
Faultless Brands 2021 Current
Old World Spices 2017 2018
Edible Arrangements 2019 2019

You can sum up Signal Theory in three words: Food + Animals + Humanity. An Ad Age “Agency of the Year,” Signal Theory combines a deep focus on behavioral science with data-driven insights and the intuitive creativity of human-centered design.

In other words, we work hard to not only understand what your customers want but also the hidden levers that drive buying decisions. And we do it beautifully.

Signal Theory works with brands you know like SONIC Drive-In, John Deere, Cargill, Merck, Bose and Proctor & Gamble. We know a whole lot about why people do what they do. A whole lot about food from the farm to the table. And a whole lot about the animals people care about. Honestly, our days at work are pretty fun.

  • Seth Gunderson

    Seth Gunderson

    Sr. Director, Growth

  • Diane Young

    Diane Young

    Vice President, Account Management

  • Jon Kowing

    Jon Kowing

    Vice President, Executive Creative Director

  • Tony Robinson

    Tony Robinson


  • Jim Vranicar

    Jim Vranicar


  • John January

    John January


  • Ali Mahaffy

    Ali Mahaffy