Creative
Cargill: Salt & Sear Restaurant-Quality Beef
Cargill
www.signaltheory.com
www.signaltheory.com
Cases
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www.signaltheory.com
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National Geographic: Mount Everest Expedition AR Filter
National Geographic
www.signaltheory.com
News
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Signal Theory teams up with The BrandLab to launch Resonance Scholarship Program | Signal Theory
Signal Theory and TheBrandLab are partnering to launch the Resonance Scholarship Program, which will award $10,000 annually to up to two students
Signal Theory, 12/07/2020
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Signal Theory Earns Recognition at District 9 American Advertising Awards
Signal Theory moves on to Nationals after taking three Best of Show category awards in the American Advertising Awards District 9 show. Read on to see the award-winning creative work.
Signal Theory, 04/10/2020
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Signal Theory Recognized Nationally for Animal Health Marketing Campaigns
Signal Theory was recently recognized by the National Agri-Marketing Association at the National “Best of NAMA” Awards with two first-place awards
Signal Theory, 08/19/2020
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Virtual trade shows require a shift in strategy, planning, marketing materials and digital assets, among other considerations. Let us help you out.
Signal Theory, 09/01/2020
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COVID-19 Impact to the Foodways System
COVID-19 has set off a chain of events leading to significant fears about food scarcity in the United States. Read to hear from the hidden heroes working to keep the foodways system moving.
Signal Theory, 04/16/2020
Clients
| Client | Start Year | End Year |
|---|---|---|
| SONIC Drive-In | 2013 | Current |
| John Deere | 2020 | Current |
| Proctor & Gamble | 2016 | Current |
| National Geographic | 2020 | Current |
| AMC Theatres | 2014 | Current |
| Bose | 2017 | Current |
| Elanco | 2016 | Current |
| Cargill | 2002 | Current |
| Merck Animal Health | 2018 | Current |
About
Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the power of behavioral economics with data-driven insights and the intuitive creativity of human-centered design.
In other words, we work very hard to not only understand what your customers really want but also the hidden triggers that drive their buying decisions.
An Ad Age “Agency of the Year,” Signal Theory works primarily with brands in the foodways system including SONIC Drive-Ins, Cargill, John Deere, Elanco and Merck.
People
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Ali Mahaffy
Co-CEO
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John January
Co-CEO
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Jim Vranicar
COO
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Tony Robinson
CFO
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Jon Kowing
Vice President, Executive Creative Director
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Diane Young
Vice President, Account Management
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Seth Gunderson
Ventures Director