Creative
SONIC Drive-In: Winter Packaging
SONIC Drive-In
SONIC Drive-In: Passenger Menus
SONIC Drive-In
www.signaltheory.com
John Deere: A Different Kind of Crown
John Deere
SONIC Drive-in: Summer Packaging Rebrand
SONIC Drive-In
www.signaltheory.com
SONIC Drive-in: Summer AR Filters
SONIC Drive-In
www.signaltheory.com
Cases
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SONIC Drive-In
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News
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Signal Theory awards its third-annual Resonance diversity scholarship to Aliya Kisivo and Amy Truong, two Kansas City metro-area students.
Signal Theory, 04/11/2023
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Signal Theory Wins Best of Show and Four Golds at Local American Advertising Awards - Signal Theory
Signal Theory’s work on behalf of its clients took home Best of Show and four golds at the 2023 American […]
Signal Theory, 03/20/2023
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Signal Theory’s Top 5 Pet Food Trend Predictions for 2023 - Signal Theory
Samantha Scantlebury talks with Pet Food Industry Magazine.
Signal Theory, 02/16/2023
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Signal Theory grows in agriculture advertising space
Efforts will include strategic communications efforts to bolster student recruitment and increase their involvement with the org.
Signal Theory, 06/01/2023
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Are Flexitarians the Next Generation of Foodies? - Signal Theory
Food habits and trends are evolving just as quickly as fashion, exercise and other social movements. In today’s culture, consumers place value in keeping up with these trends, especially if they have a positive impact on their own health or the health of the planet. However, people don’t want to compromise flexibility or choice when it comes to what they eat. Enter: flexitarianism.
Signal Theory, 02/18/2022
Clients
| Client | Start Year | End Year |
|---|---|---|
| SONIC Drive-In | 2013 | Current |
| John Deere | 2020 | Current |
| AMC Dine-in | 2014 | 2020 |
| Sarpino's | 2023 | Current |
| Clustertruck | 2021 | 2023 |
| North American Meat Institute | 2020 | 2022 |
| Cargill | 2003 | 2022 |
| Faultless Brands | 2021 | Current |
| Old World Spices | 2017 | 2018 |
| Edible Arrangements | 2019 | 2019 |
About
You can sum up Signal Theory in three words: Food + Animals + Humanity. An Ad Age “Agency of the Year,” Signal Theory combines a deep focus on behavioral science with data-driven insights and the intuitive creativity of human-centered design.
In other words, we work hard to not only understand what your customers want but also the hidden levers that drive buying decisions. And we do it beautifully.
Signal Theory works with brands you know like SONIC Drive-In, John Deere, Cargill, Merck, Bose and Proctor & Gamble. We know a whole lot about why people do what they do. A whole lot about food from the farm to the table. And a whole lot about the animals people care about. Honestly, our days at work are pretty fun.
People
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Seth Gunderson
Sr. Director, Growth
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Diane Young
Vice President, Account Management
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Jon Kowing
Vice President, Executive Creative Director
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Tony Robinson
CFO
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Jim Vranicar
COO
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John January
Co-CEO
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Ali Mahaffy
Co-CEO