Client Start Year End Year
SONIC Drive-In 2013 Current
John Deere 2020 Current
Cargill 2002 Current
Proctor & Gamble 2016 Current
National Geographic 2020 Current
Navistar (International Truck) 2021 Current
ClusterTruck 2021 Current
North American Meat Institute 2021 Current
Bose 2017 Current
Merck Animal Health 2018 Current

Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the power of behavioral economics with data-driven insights and the intuitive creativity of human-centered design.

In other words, we work very hard to not only understand what your customers really want but also the hidden triggers that drive their buying decisions.

An Ad Age “Agency of the Year,” Signal Theory works primarily with brands in the foodways system including SONIC Drive-Ins, Cargill, John Deere, Elanco and Merck.

  • Ali Mahaffy

    Ali Mahaffy


  • John January

    John January


  • Jim Vranicar

    Jim Vranicar


  • Tony Robinson

    Tony Robinson


  • Jon Kowing

    Jon Kowing

    Vice President, Executive Creative Director

  • Diane Young

    Diane Young

    Vice President, Account Management

  • Seth Gunderson

    Seth Gunderson

    Ventures Director