• Art of Account Management: Keeping a Finger on the Pulse of Culture with Meghan Linehan | LBBOnline

    Art of Account Management: Keeping a Finger on the Pulse of Culture with Meghan Linehan | LBBOnline

    Something Different director of accounts on being perceptive, trying new things and building healthy relationships

    Little Black Book, 02/28/2024

  • Funny Super Bowl Commercials: Why Advertisers Should Bet on Humor

    Funny Super Bowl Commercials: Why Advertisers Should Bet on Humor

    Funny Super Bowl commercials are more likely to deliver. So why do so many advertisers still bet on celebrities?

    SPY, 02/09/2024

  • Sports Takes Over Every Thought in Fox Sports Humorous Campaign | LBBOnline

    Sports Takes Over Every Thought in Fox Sports Humorous Campaign | LBBOnline

    Little Black Book, 'Eulogy' from Something Different salutes Fox Sports' hosts Skip Bayless, Michael Irvin and Keyshawn Johnson passion for football

    LBBOnline, 12/04/2023

  • Fox Sports: Eulogy • Ads of the World™ | Part of The Clio Network

    Fox Sports: Eulogy • Ads of the World™ | Part of The Clio Network

    Creative agency Something Different recently worked with the Fox Sports marketing team on a creative promo campaign for its popular FS1 show “Undisputed,” with “Eulogy,” a humorous spot featuring host Skip Bayless’s passionate, uncompromising voice and featuring his new co-hosts Michael Irvin and Keyshawn Johnson. Celebrating “Undisputed”’s unique combination of unmatched sports knowledge and spirited debate, “Eulogy” demonstrates the hosts’ (and by extension all real sports fans’) inability to think about anything other than their favorite team, even at an occasion as serious and solemn as a family funeral, proving that ‘When your brain is filled with sports, there isn’t room for much else.’ In the promo, which debuted on Thanksgiving across FOX Sports’ college and NFL lineup, Skip turns his eulogy into a series of impassioned rants about his team’s performance, while “Undisputed” co-hosts Michael Irvin and Keyshawn Johnson look on supportively. The ad conveys the chemistry of the show’s new crew mixed with edgy humor, while saluting their passion for football. Directed by Clay Weiner, whose performance-driven comedic style and indie spirit has guided his award-winning career, “Eulogy” fits right into a resume that includes high-profile campaigns for Netflix, Infiniti, and Common Sense Media’s award-winning #DeviceFreeDinner PSA (starring Will Ferrell). Since the spot’s kickoff, fans have been reacting with enthusiasm to the promo’s humor and authenticity. And, Skip and Michael even discussed the spot on the show, with Michael sharing acting advice he received from Adam Sandler on the set of 'The Longest Yard' which he channeled during filming and Skip reflecting on how the spot is meant to poke fun at themselves because they can't stop thinking about sports.

    Ads of the World™, 11/29/2023

  • These Indie And Network Shops Support Creative Side Gigs To Keep Talent On Side | The Drum

    These Indie And Network Shops Support Creative Side Gigs To Keep Talent On Side | The Drum

    Talent and agencies both benefit when there’s room for creativity on the side. We hear from agencies that have built up a support system to encourage it.

    The Drum, 11/06/2023

Client Start Year End Year
MyLand 2021 Current
Charter Communications 2016 Current
Cherry 2017 Current
Hewlett Packard Enterprise 2016 Current
Marla Aaron 2019 Current
Montecito Bank and Trust 2016 Current
Nasdaq 2017 Current
Sallie Mae 2019 Current

Great work matters. The results they generate for their clients matters. But here's the thing, how you get 'there'​ matters even more. Something Different is a full service agency based in Brooklyn, NY. We help brands talk to people like they’re people. Simple as that.

  • Torey Powers

    Project Manager/Account Executive

  • Marianne Waldron

    Production/General Manager

  • Joel Chua

    Creative

  • Garrett Crabb

    Special Ops

  • Geoff Ollwerther

    CFO

  • Meghan Linehan

    Director of Accounts

  • Richard Ryan

    Creative Director

  • Tommy Henvey

    Co-founder and Chief Creative

  • Patti McConnell

    Co-Founder and Managing Partner

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