Creative

Cases

News

  • How agencies are evolving to better serve CMOs | The Drum

    How agencies are evolving to better serve CMOs | The Drum

    Leaders share their thoughts on how they are seeing the role of the CMO changing and how it’s impacting the way they operate and develop services for the future.

    The Drum, 04/18/2024

  • Agency Something Different Taps Lowry As First Chief Client Officer 04/18/2024

    Agency Something Different Taps Lowry As First Chief Client Officer 04/18/2024

      New York-based Independent creative agency Something Different announced the appointment of Corinne Lowry as Chief Client Officer, a new role at the agency.   Lowry will oversee all aspects of client relationships and growth.   Lowry has 20 years of brand and agency experience working closely with companies Time Warner Cable, Coca-Cola, IBM, H&R Block, Weight Watchers, Morgan Stanley and more. She joins Something Different from Piro, where she was Chief Client Officer, prior to which she worked in-house at Toptal running brand and content marketing.    She also spent 14 years at Ogilvy NY where she was senior partner, managing director and joint head of client services.   The agency, which recently relocated from Brooklyn to Manhattan, was founded in 2016 by Patti McConnell and Tommy Henvey.      

    MediaPost, 04/17/2024

  • Think Before You Brand

    Think Before You Brand

    When rebranding legacy brands, don't deny your brand's history -- and maximize the good.

    MediaPost, 04/11/2024

  • Bossing It: Honesty and Transparency Always Comes First with Tommy Henvey

    Bossing It: Honesty and Transparency Always Comes First with Tommy Henvey

    LBBOnline, 04/05/2024

  • Art of Account Management: Keeping a Finger on the Pulse of Culture with Meghan Linehan | LBBOnline

    Art of Account Management: Keeping a Finger on the Pulse of Culture with Meghan Linehan | LBBOnline

    Something Different director of accounts on being perceptive, trying new things and building healthy relationships

    Little Black Book, 02/28/2024

Clients

Client Start Year End Year
MyLand 2021 Current
Charter Communications 2016 Current
Cherry 2017 Current
Hewlett Packard Enterprise 2016 Current
Marla Aaron 2019 Current
Montecito Bank and Trust 2016 Current
Nasdaq 2017 Current
Sallie Mae 2019 Current

About

Great work matters. The results they generate for their clients matters. But here's the thing, how you get 'there'​ matters even more. Something Different is a full service agency based in Brooklyn, NY. We help brands talk to people like they’re people. Simple as that.

People

  • Torey Powers

    Project Manager/Account Executive

  • Marianne Waldron

    Production/General Manager

  • Joel Chua

    Creative

  • Garrett Crabb

    Special Ops

  • Geoff Ollwerther

    CFO

  • Meghan Linehan

    Director of Accounts

  • Richard Ryan

    Creative Director

  • Tommy Henvey

    Co-founder and Chief Creative

  • Patti McConnell

    Co-Founder and Managing Partner

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