Something we’re learning as we get back to making things: a united front between clients, production and agency was considered a ‘nice to have’ prior to...
Advertising copy is often seen as a dying art; with D&AD even binning its Writing for Advertising award this year. Yet, as Brooklyn-based ad creative Malia Bence points out, in reality it is more vital to brands than ever.
Creative Review, 06/15/2020
When a better idea comes along, some people are smart enough to abandon the old way of doing things …others not so much. A new, national advertising campaign conceived by Something Different introduces Charter Communications’ Spectrum Mobile service as “a better way to mobile” through droll tales of people who cling to the old ways a little too long.
Something Different Chief Creative Tommy Henvey and Managing Partner Patti McConnell will take part in a special panel discussion exploring a new approach toward creating advertising based on simplicity and trust at NAB Show New York. Henvey and McConnell will be joined by Charter Communications Senior Director of Marketing and Creative Strategy Claire Avery and Hewlett Packard Enterprise Chief Brand Officer Marissa Freeman in a session titled “It Was Supposed to Be Fun,” moderated by Adweek Creative and Innovation Editor David Griner.
|Client||Start Year||End Year|
|Hewlett Packard Enterprise||2016||Current|
|Montecito Bank and Trust||2016||Current|
At some twist or turn your best laid plans are going to fall apart. Doesn’t matter why. What matters is whether you picked an agency that you trust and, even better, like. You want people who can look at you when Rome is burning and smile because they’ve been there before, solved it before and know it’s all going to work out great. It’s comforting. Crazy, but comforting. That’s who we are.
From strategy to creation to execution, across every discipline, there isn’t a bunker we haven’t been in or a problem we haven’t solved. That is rare. No matter how simple or complicated the brief, or how small or large the budget, we figure out how to make great work.
We can be small or we can be big. As lean as our core seven or (for our feature film) as large as one hundred. We never simply choose the first people who are available for a project, we choose those who are right for the project. Working with us never gets stagnant or complicated. Clients always have diverse, talented people who can actually give them what they need.
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