Creative

News

• 

  Marla Aaron launches cute festive campaign by Something Different

  From across the Atlantic, New York City-based jewellery brand Marla Aaron has launched the cutest piece of holiday content, created by Brooklyn-based

  Mediashotz, 12/03/2020

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  Patti McConnell @ Adweek | How to keep your talent close, from afar: have you got the Appreciation Factor?

  We're living & working differently. Patti McConnell, co-founder & managing partner of Something Different sees this as our ‘reset’ time to bring back what’s been lacking in our industry for too long; recognizing individuals. Not just for the job well done, but to simply be engaged, compassionate humans. Knowing they wouldn’t have the opportunity to say kudos to the team(s) who nailed the ideas in person, SD quickly realized the importance of expressing appreciation and communicating differently.

  AdWeek, 10/08/2020

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  Starting Our First Agency Jobs in a Global Pandemic

  One creative team's virtual debut in the industry

  Muse by Clio, 08/26/2020

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  Creative Director's Cut: The Lonely Goalkeeper

  So, what made the cut according to our community of creative directors? Here are the top campaigns and creative work they admire this week. Something Different’s Richard Ryan on some of the loneliest jobs.

  Creative Moment, 08/10/2020

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  Culture out of crisis: The future of the cannabis industry

  Marijuana is moving into the mainstream.. From Campaign US

  Campaign, 08/03/2020

Clients

About

At some twist or turn your best laid plans are going to fall apart. Doesn’t matter why. What matters is whether you picked an agency that you trust and, even better, like. You want people who can look at you when Rome is burning and smile because they’ve been there before, solved it before and know it’s all going to work out great. It’s comforting. Crazy, but comforting. That’s who we are.

From strategy to creation to execution, across every discipline, there isn’t a bunker we haven’t been in or a problem we haven’t solved. That is rare. No matter how simple or complicated the brief, or how small or large the budget, we figure out how to make great work.

We can be small or we can be big. As lean as our core seven or (for our feature film) as large as one hundred. We never simply choose the first people who are available for a project, we choose those who are right for the project. Working with us never gets stagnant or complicated. Clients always have diverse, talented people who can actually give them what they need.

People

• Patti McConnell

  Co-Founder and Managing Partner

• Tommy Henvey

  Co-founder and Chief Creative

• Richard Ryan

  Creative Director

• Meghan Linehan

  Director of Accounts

• Geoff Ollwerther

  CFO

• Marianne Waldron

  Production/General Manager

• Garrett Crabb

  Special Ops