How to make your point when words fail.

Sometimes words get in the way.
This simple, almost wordless video was inspired by a staggering statistic on gun violence in America. It’s harrowing to watch. And yet its simple, powerful message is clear.

Empower the viewer to do more than just view.
Encouraging people to share the video was just the beginning. A powerful social component also served to drive people to the site and - most importantly - encouraged their activism in search of a solution to this modern epidemic. Looking for action not words.