If you want people to follow you, first tell them where you’re going.
People see through empty promises. That makes brand campaigns tricky. When a customer says “Yes, nice ad, but what have you actually done for me lately?” you’d better have an answer. This campaign has those answers. In funny or arresting ways it shows how Spectrum’s common sense insights and advanced technology combine to create powerful, simple solutions to your everyday problems. Proof that it’s easier to stand for something when you actually stand for something.
Spectrum Think Forward "Change"