Creative

Cases

News

Clients

Client Start Year End Year
Nissan 1987 Current
TD Bank 2018 Current
Travelers 2016 Current
Hilton Hotels 2018 Current
Mountain Dew 2020 Current
Mayo Clinic 2019 Current
Bubly 2019 Current
Facebook Portal 2020 Current
Lay’s 2020 Current
Singapore Tourism Board 2020 Current

About

We are TBWA\Chiat\Day New York and we are The Disruption® Company.

We believe Disruption is the antidote to incrementalism. We wrote the book on Disruption (5 of them actually) and we see Disruption as a powerful tool that lets you wield change to your advantage. The process is simple but powerful. We look at what everyone else is doing and identify the opportunity they're missing. We then come up with a Disruption Platform — which guides not only communications, but brand behaviors and customer experience. The result: A valuable market opportunity. A distinctive, unified platform that guides every interaction and touchpoint. In other words, market domination.
Disruption is at the core of our strategic and creative development process. It’s how we do business every day.

Our never-ending mission to break away from convention, to find the new space for our clients to grow and to establish a creative point of view that attracts an unfair share of the world's scarce attention is unlike any other “creative” agency. It's unlike others because we have a very distinct point of view as to how to get to great creative. We need to generate impactful strategies for our clients, ideas and approaches that are single-minded and daring enough to inspire new thinking and fresh behaviors.

We get to Disruptive strategies by establishing the incremental view of growth for the category (the Convention), how the brand can own a greater share of the future (the Vision) and then identifying the brand platform and experience ecosystem that facilitates the vision (the Disruption) to help us accelerate toward that vision. We explore the conventions of your category and beyond: You can’t beat the competition by doing the same. By identifying the conventions of a client’s marketplace, we can identify what rules need adhering to and, vitally, which we can break. These ladder up to an ambitious vision for growth.

Disruption needs the curious, the creative, the restless, the inquisitive, the “I won't settle” types. It requires talent with a point of view backed by rigor. It requires more than just a creative department. It requires a creative company. To our current and prospective partners it’s very clear that we are not interested in being “the norm.” There is no sustainable future in that mindset. We want to lead the market for our partners. We want to establish the new “new.”

People

  • Rob Schwartz

    Rob Schwartz

    Chair at TBWA New York Group

    Rob Schwartz has been described as a “CEO’s Creative Director.” In other words, Rob is the rare creative person fascinated by all aspects of a business and finding ways to create breakthrough platforms and campaigns that get results and build brands. Rob was formerly our Chief Creative Officer and and Chief Executive Officer of TBWA\Chiat\Day New York, and is currently the Chair of the newly-formed TBWA NEW YORK GROUP which includes TBWA\Chiat\Day NY, Lucky Generals NY and 180NY.
  • Nancy Reyes

    Nancy Reyes

    Chief Executive Officer

    An industry veteran with over 20 years combined agency and client-side experience, Nancy joined TBWA’s New York headquarters in 2016. She was appointed as CEO in April of 2021 and is the leader of TBWA\Chiat\Day New York on a mission to make it the most creative company in the world. In her prior role as President, she served as the day-to-day operational lead for the agency as well as the principal liaison across all roster clients, which include Mountain Dew, TD Bank and Hilton Hotels. During her tenure at Chiat\Day NY, the office has experienced tremendous growth and has continuously been recognized for its creative, innovation and leadership excellence. Nancy is also a force of nature, relentlessly driving the agency's DE&I efforts.
  • Chris Beresford-Hill

    Chris Beresford-Hill

    Chief Creative Officer

    Chris Beresford-Hill came to TBWA\Chiat\Day NY with over 15 years experience as an award-winning Creative Director named to Ad Age’s “40 under 40” and AdWeek’s “Creative 100.” As TBWA’s Chief Creative Officer, Chris assumed creative leadership across the agency’s full roster of clients, where he's lead a creative resurgence with work on brands including Nissan, Hilton, Brooklyn Film Festival, Eastbay, JB Weld, Belvedere, Columbia Journalism Review, One Love, Adidas, Tic Tac, McDonald’s and Thomson Reuters. Prior to TBWA, Chris served as Executive Creative Director at BBDO, where he steered some of its best work in recent years, for Guinness, Priceline.com, HBO, FedEx and Foot Locker. His work has been covered by Good Morning America, named one of TED’s Ten Ads Worth Spreading, received the Christopher & Dana Reeve Foundation’s Visionary Leadership Award and his 2007 Emerald Nuts spot was named by TIME Magazine as the best Super Bowl ad of the decade."
  • James Sowden

    James Sowden

    Chief Strategy Officer

    In his role as Chief Strategy Officer, James is responsible for strategy across TBWA\Chiat\Day New York’s growing roster of clients. These clients include: Hilton, Yext, TD Bank, Centrum, Mountain Dew and Travelers Insurance, among others. Living at the intersection of classical planning, modernity of thinking and cultural awareness, James has a track record, and an appetite, for insightful and disruptive strategy. He has worked in offices around the world in his 20+ year career, most recently as the Head of Planning at BBH in Southeast Asia. Previous to that, James spent 10 years in comms strategy and media planning agencies in both Sydney and London.
  • Christian Stein

    Christian Stein

    Executive Director, Growth

    Though new to TBWA\Chiat\Day NY, Christian is a longtime pirate who recently joined us as Executive Director, Growth from our LA sister office where we served as Global Brand Lead on numerous accounts and Executive Business Director of our global culture insights studio, Backslash\. In his 20+ years of brand-building experience, he has guided the business and launch of Intel’s first integrated, full-funnel global business transformation campaign and worked on other B2B brands including Google Cloud and AWS, led the Infiniti car account for EMEA when he was based in Paris, and worked on luxury brands including OMEGA, Bombay Sapphire, Heineken and Amstel beer.
  • John Doris

    John Doris

    Head of Production

    John leads production across all platforms at TBWA/Chiat/ Day, putting craft and production value at the center of everything we do. He's passionate about exploring and discovering new media, technology and platforms to enhance the ideas and stories we're able to share with the world. As a former lead curator for the world famous Saatchi & Saatchi New Directors showcase, he's been exposed to a unique and eclectic mix of artists and talent which he brings to the clients and projects he works on at TBWA/Chiat/Day NYC. John also leads our internal Production studio Redslash, which consists of directors, editors and animators and specializes in quick-turn, nimble content. John's work has been awarded by all of the major award shows both nationally and internationally.
  • Robyn Makinson

    Robyn Makinson

    Head of Design

    Robyn Makinson is an illustrator, typographer and designer from the North of England. She is currently the Head of Design at TBWA\Chiat\Day NY where she enjoys infusing her love of bold color with iconic, minimal design. Prior to joining TBWA, she spent five years at Ogilvy in both the Paris and New York offices, where she turned her passion for drawing into highly crafted work for established brands. Most recognized industry wide for her font ‘Gilbert’; the first colored system font designed to celebrate the LGBTQ community, express diversity and promote inclusion worldwide.
  • Bradley Apelgren

    Bradley Apelgren

    Chief Finance Officer

  • Amie Miller

    Amie Miller

    Chief Talent Officer

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