San Francisco Ballet: Mere Mortals

San Francisco Ballet


  • entertainment
  • AI
  • Digital Advertising
  • OOH
  • Leisure
  • Entertainment Marketing
  • OOH Advertising
  • arts & culture

To attract new audiences, San Francisco Ballet premiered “Mere Mortals,” an immersive performance with groundbreaking electronic dance music and production techniques. The show reimagines the myth of Pandora as a parallel for AI proliferation.

See the full OOH and digital campaign at:

Who better to promote a show that grapples with the influence of AI than AI itself? So, we asked ChatGPT to review “Mere Mortals.” Despite its initial inability to appreciate the arts, with creative prompting we elicited surprisingly emotional critiques.

Our campaign helped generate the highest revenue for a repertory season bill program since 2005, averaging 82% paid capacity and brought over 2,100 first-time attendees to the San Francisco Ballet (the most for a mixed bill since 2008). Bravo!