Creative
Visit California
San Francisco Ballet: Mere Mortals
San Francisco Ballet
American Freight: Sleeper Sofa
American Freight
California Department of Water Resources
T. Marzetti Company (16 CPG Brands)
Cases
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TSY Marzetti Simply: Case Study
T. Marzetti Company (16 CPG Brands)
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T. Marzetti Company (16 CPG Brands)
News
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The Shipyard Bolsters Leadership Team, Names Tammy Haughey Managing Partner
The Shipyard Bolsters Leadership Team, Names Tammy Haughey Managing Partner & Elevates Lauren Arnold and Amanda Moul to Vice President, Account Management
The Shipyard, 04/04/2024
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The Shipyard’s Winning Streak Continues with Three New Assignments: Arosa, J-B Weld and Flexon
The Shipyard has been selected for three new accounts: Arosa, J-B Weld and Flexon. Rick Milenthal, CEO of The Shipyard comments: “Arosa, J-B Weld, and Flexon all have a common ambition. To be the best in their category. And that's why we're so thrilled they agree that Engineering Brand Love can help them get there."
The Shipyard, 03/18/2024
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The Shipyard, San Diego Tourism Authority and Vox Media ‘Dish up Happiness’ at SXSW
Experience from The Shipyard offers a rooftop 'Happiness Hour' embracing the city’s sense of warmth, hospitality, and vibrancy
The Shipyard, 03/11/2024
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Cheerful campaign tempts tourists bound for California; ‘Let’s play’ | The Drum
Set to ELO’s ‘Mr Blue Sky,’ the new commercial is part of Visit California’s $32.8m global campaign and first rebrand in over 10 years. The campaign was ideated and developed by The Shipyard, whose executive creative director Kerry Krasts explained: “Play is a critical part of human existence and can be transformational, especially when combined with travel. California is blessed with the biggest and best playground anyone could ask for and the beach ball represents California’s playful spirit and the contagious nature of fun and joy that you feel when you are here.”
The Drum, 03/04/2024
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The Shipyard Adds Strategy Ace Carr To Its C-Suite 02/23/2024
Nigel Carr is known or pioneering the strategic planning discipline at Chiat/Day, and Kirshenbaum, Bond & Partners. He joins The Shipyard from Tombras.
MediaPost, 02/22/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Visit California | 1998 | Current |
| Walt Disney Parks & Resorts | 2004 | Current |
| Prestige Brands | 2023 | Current |
| International Hotel Group (IHG) | 2022 | Current |
| In-N-Out | 2004 | Current |
| American Freight | 2023 | Current |
| T. Marzetti Company (16 CPG Brands) | 2021 | Current |
| San Francisco Ballet | 2023 | Current |
| VSP - Vision Service Plan | 2019 | Current |
| CLA Accounting | 2021 | Current |
About
The Shipyard builds performance-driven brands that audiences love by applying modern mindsets to established models, fueling brand and marketing decisions that are more courageous and more validated.
Our ability to align bold creativity with individual consumer motivation lets us do more than hope for brand love — we methodically engineer it throughout the consumer journey. That means we can build brand affinity and future growth while simultaneously driving current-day performance.
To put it simply, our purpose is to engineer brand love through the courageous ambitions of our clients and our people.
People
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RICK MILENTHAL
CHIEF EXECUTIVE OFFICER
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DAVE SONDERMAN
CHIEF CREATIVE OFFICER
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Nigel Carr
CHIEF STRATEGY OFFICER
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MATTHEW BRUOT
CHIEF FINANCIAL OFFICER
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LAUREN BANKS
VICE PRESIDENT, GROUP ACCOUNT DIRECTOR
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TAMMY HAUGHEY
EVP, ACCOUNT MANAGEMENT
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JOHN MERGEN
CHIEF MEDIA OFFICER
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CORI BOONE
DIRECTOR OF RESEARCH & INSIGHTS
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DAVID GRZELAK
PARTNER
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JULIA SEBASTIAN
EVP, OPERATIONS
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LANCE PORIGOW
EVP, GROWTH