Creative

Cases

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  Sweet Loren's - Taste Buds

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  BrewDog - Any F*$%ing Time

News

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  The Shipyard Launches PULSE Breaks Ground with First True Holistic Measurement of Brand Love – Marketing Communication News

  Brand Love is in the air this week at the Engineering Brand Love Summit, a joint event hosted by Brand Innovators and The Shipyard, where marketers will have an exciting new data analytics tool at their disposal—PULSE—which is rolling out in beta test mode and represents the most comprehensive measurement of Brand Love to date. Developed by The Shipyard in collaboration with researchers at The Ohio State University’s Fisher College of Business, PULSE has identified four distinct layers of Brand Love along the customer journey. Each layer represents a different stage of falling in love with a brand as customers traverse their experiences from brand awareness to loyalty: Attraction, Affection, Passion, Commitment.

  Marketing Communication News, 08/24/2023

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  Beyond Love Potion #9: How to engineer a path to brand love - SmartBrief

  The Shipyard’s Lance Porigow offers an 8-step process of how you can engineer brand love to help drive consistent and predictable growth.

  SmartBrief, 08/11/2023

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  Swimming in Data - How Marketers Can Use Data to Become Better Storytellers — Setup®

  There is an overwhelming amount of knowledge marketers can pull from customer interaction at every moment of the buying cycle. This behavioral information could very well influence the future of a brand’s marketing, products, and overall operations. We spoke with industry experts from The Shipyard and other agencies about their thoughts on leveraging data.

  Setup®, 08/08/2023

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  T. Marzetti Company and The Shipyard Tap Paul Scheer To Direct New Simply Campaign

  Marketing agency The Shipyard has partnered with Hollywood hyphenate Paul Scheer to direct a series of humorous spots in a campaign for Marzetti's new line of healthy salad dressings named Simply. The campaign, titled "It Simply Sells Itself," showcases Simply's 11 flavors, what they pair nicely with, and healthy attributes like low calorie and sugar count.

  MediaPost, 07/21/2023

• "At least for now, imaginations still require human ingenuity and experience" - Dave Sonderman, The Shipyard

  While AI won’t displace the most valuable aspect of creative talent, mastering it helps creatives be even more valuable by increasing the breadth and speed...

  AdForum, 07/21/2023

Clients

About

The Shipyard builds performance-driven brands that audiences love by applying modern mindsets to established models, fueling brand and marketing decisions that are more courageous and more validated.

Our ability to align bold creativity with individual consumer motivation lets us do more than hope for brand love — we methodically engineer it throughout the consumer journey. That means we can build brand affinity and future growth while simultaneously driving current-day performance.

To put it simply, our purpose is to engineer brand love through the courageous ambitions of our clients and our people.

People

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  RICK MILENTHAL​

  CHIEF EXECUTIVE OFFICER​

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  DAVE SONDERMAN

  CHIEF CREATIVE OFFICER​

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  MATTHEW BRUOT

  CHIEF FINANCIAL OFFICER

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  LAUREN BANKS​

  VICE PRESIDENT, GROUP ACCOUNT DIRECTOR​

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  TAMMY HAUGHEY

  EVP, ACCOUNT MANAGEMENT

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  JOHN MERGEN

  CHIEF MEDIA OFFICER

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  CORI BOONE

  DIRECTOR OF RESEARCH & INSIGHTS

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  DAVID GRZELAK​

  CHIEF STRATEGY OFFICER​

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  JULIA SEBASTIAN​

  EVP, OPERATIONS​

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  LANCE PORIGOW​

  EVP, GROWTH​