The Shipyard Named Creative AOR for Snowbird
The Shipyard has been selected to handle the marketing needs of Utah ski resort Snowbird. The Shipyard will be responsible for developing an overarching brand positioning and advertising campaign covering brand experience, audiences and seasons.
AdWeek Agency Spy, 03/27/2023
The Shipyard Launches Childhood Rules for Visit California
Titled ‘Childhood Rules,’ the new integrated work shows how California is a place that thrills kids and brings out the kid in adults, too. With theme parks aplenty, plus state and national parks, beaches, zoos, aquariums, museums, and even family-friendly wineries, California is THE perfect family destination, with plenty for the kids to do, but also a place where parents can have fun on vacation as well.
The Shipyard, 03/13/2023
The Shipyard Sweeps Columbus ADDYs Celebrating Evocative Creative Ideas
Continuing its award-winning streak, The Shipyard picked up the most wins of all entrants at this year’s local American Advertising Awards (ADDYS), bringing home four gold and two silver medals. In addition, the agency received the coveted 'Judge’s Choice' award for its SFI 'Gut Buddies' campaign.
LBB Online, 03/03/2023
Sure It Can Pass the Bar Exam, But Can AI Make the Super Bowl Creative Cut?
The Shipyard CCO Dave Sonderman challenges ChatGPT to a game of Super Bowl creativity.
LBB Online, 02/14/2023
On-Demand Brand Growth: Accelerate Conversion by Flipping the Sales Funnel
Consumers are moving from awareness to conversion more quickly than ever before. The ease of online purchasing, coupled with our ability to serve potential customers the right product messaging at the perfect moment, means we can grow our audience and our brands at unprecedented rates. This presents a golden opportunity for marketers.
|Client||Start Year||End Year|
|Walt Disney Parks & Resorts||2004||Current|
|T. Marzetti Company (16 CPG Brands)||2021||Current|
|International Hotel Group (IHG)||2022||Current|
|VSP - Vision Service Plan||2019||Current|
|Scotts Miracle-Gro Company||2016||Current|
|Weleda North America||2016||Current|
The Shipyard builds performance-driven brands that audiences love by applying modern mindsets to established models, fueling brand and marketing decisions that are more courageous and more validated.
Our ability to align bold creativity with individual consumer motivation lets us do more than hope for brand love — we methodically engineer it throughout the consumer journey. That means we can build brand affinity and future growth while simultaneously driving current-day performance.
To put it simply, our purpose is to engineer brand love through the courageous ambitions of our clients and our people.
EVP, GROWTHLance is deeply vested in building Marketing “Next Practices” – the best practices of tomorrow. Lance cofounded a Marketing Futures Consultancy that incubated a portfolio of venture capital—backed MarTech SaaS startups. He established the “Reverse Segmentation” approach to scaling audience growth that challenged foundational tenets of marketing and is a regularly quoted industry thought leader, publishing multiple marketing journal articles and lecturing at conferences and MBA classrooms. Lance brings a very deep well of experience, including Johnson & Johnson, AT&T, Procter & Gamble, PepsiCo, Dick’s Sporting Goods, 1-800-Flowers, Foot Locker, Unilever, MarsWrigley, Diageo and many others. He also leads The Shipyard’s Omnichannel eCommerce Growth Practice.
EVP, OPERATIONSThroughout her career, Julia has held account and project management roles in both traditional and digital agencies. Julia works to drive operational excellence across internal processes and external client management. Her role is focused on ensuring The Shipyard has the infrastructure to bring together data-driven strategies, creative excellence, and measurable results. Additionally, she leads our project management team in accomplishing project timeline, resource, and budget goals on behalf of our valued clients. Working on a range of clients including Protective Insurance, Scotts Miracle-Gro and L Brands, her experience gives her the foundation to support clients in both B2B and B2C settings across retail, CPG, and more.
CHIEF STRATEGY OFFICERDavid Grzelak leads our strategy, research and data analytics teams. He brings a passion for leveraging cultural insights, creativity and data to create meaningful brand experiences across digital, traditional and direct channels. A cultural anthropologist by trade, David has spent the last seven years pioneering new methodologies and processes to help clients use data to make more informed and courageous marketing decisions. He’s led strategy for some of the most iconic brands in the world, including Nike, Chick-fil-A, In-N-Out, Nestle, Hershey’s and Kraft on top of having extensive category experience – leading initiatives for brands like Luxottica Group, Maui Jim, Bollé, Cleveland Clinic, Novartis, Abbott Labs and Ohio State Wexner Medical Center.
DIRECTOR OF RESEARCH & INSIGHTSCori oversees and leads key research initiatives at The Shipyard. She has diverse and comprehensive quantitative and qualitative experience, from ongoing tracking study development and analysis, to implementation, moderation and analysis of qualitative studies (ethnography, message boards, online focus groups), to customer journey mapping, segmentation, etc. Cori created a strategic foundation and brand position for Visit California that led to and has sustained California’s leadership position as the most visited state in the nation for two decades and guided an award-winning body of work.
CHIEF MEDIA OFFICERJohn has more than 20 years of experience in developing innovative, data-centric media solutions. As the Chief Media Officer, John oversees all of The Shipyard's media strategy and planning. He can connect with any audience using advanced media strategies steeped in research, strategic planning, and analytics. Not only does John stay on the forefront of new and innovative techniques, tools, data and talent, but he has also directed the media efforts for a diverse range of clients. Client experience ranges from Sprint, Sirius-XM, Seagate, Visit California, 20th Century Fox Entertainment, Clorox, among others.
EVP, ACCOUNT MANAGEMENTTammy Haughey is Executive Vice President of Account Management at The Shipyard. As a part of the executive management team, she oversees the client service discipline and leads strategic planning and brand development for the agency’s largest global client, Visit California, among others. Prior to The Shipyard, Tammy served in executive roles with The Mering Agency (acquired by The Shipyard in 2020) and former San Diego agency Di Zinno Thompson, where she led the charge on numerous travel, tourism and hospitality clients, including the Flamingo Hilton Laughlin, Flamingo Hilton New Orleans, Reno Hilton, Las Vegas Hilton, Destination Hotels & Resorts, SeaWorld San Diego, Paragon Steakhouse Restaurants, JetSuiteX and the San Diego Tourism Authority.
VICE PRESIDENT, GROUP ACCOUNT DIRECTORLauren is a results-driven marketing executive with more than 15 years of experience in client relations, leadership, account growth and strategic communications. Her expertise lies in leading the development of marketing campaigns that outperform in the marketplace, and her talent for strategy development helps brands find success. Lauren led the client services team in developing the successful “Let’s Be Taste Buds” campaign that drove in-market results for Sweet Loren’s vegan, gluten-free cookie brand. Prior to joining The Shipyard, Lauren was Vice President of Account Services at Creative Marketing Resources and was dedicated to leading the creation of behavior change campaign strategies that made a significant impact on society. Lauren has proven success in developing impactful behavior campaigns for the United States Department of Health and Human Services, "We Can Do This" COVID vaccination campaign, Women Infants & Children, "Mom Strong" nutritional health campaign and Department of Health & Human Services, "Be an InFLUencer" flu vaccine campaign, to name a few. She is passionate about helping brands find and execute their strategic focus to create meaningful growth.
CHIEF FINANCIAL OFFICERMatt is an experienced financial executive with a passion for driving insights, operations, and business strategy. His ability to effectively convey a financial narrative in a very right-brained industry and build operations for scale has helped companies thrive and grow. Before joining The Shipyard, Matt was the Director of Financial Planning & Analysis at Resource/Ammirati and played a key role in the company joining forces with IBM. He was previously a finance leader at inVentiv Health, responsible for the integration and financial operations of both domestic and international acquisitions.
CHIEF CREATIVE OFFICERThe Shipyard’s Chief Creative Cajoler, Dave Sonderman, champions game-changing ideas through insight-driven creative problem solving. A natural cross-discipline collaborator, Dave has created for some of the world’s best-known brands, including Apple, In-N-Out, Adobe, Visit California, BMW and Bollé. He is one of the leading healthcare marketers in the country, driving consumer and HCP brand value for Johnson & Johnson, Listerine, GE Health, Allergan, Eli Lilly and Stryker. His work has been recognized by Cannes Lions, Clio, One Show, National ADDY, NY Festivals and Emmy. Dave’s passion for the humanity in creative expression is fueled by the behavioral insights revealed by data science, and in challenging the ways brands create and tell relevant, empathetic stories.
CHIEF EXECUTIVE OFFICERRick Milenthal keeps both his right brain and left brain in constant motion as a leading marketing entrepreneur, investor and innovator. As Chairman and CEO, Rick drives The Shipyard’s vision as the world’s first marketing engineering agency. With business leadership experience across industries, including with companies as diverse as CISCO, Abbott Labs, Coca-Cola, Bollé and Scotts Miracle-Gro, he has developed a holistic view of how data, creativity and strategy work together to drive business results. He also has significant international marketing experience, including being Cofounder and Vice Chairman of WE Digital, China’s first social media agency.