• The Shipyard Adds Strategy Ace Carr To Its C-Suite 02/23/2024

    The Shipyard Adds Strategy Ace Carr To Its C-Suite 02/23/2024

    Nigel Carr is known or pioneering the strategic planning discipline at Chiat/Day, and Kirshenbaum, Bond & Partners. He joins The Shipyard from Tombras.

    MediaPost, 02/22/2024

  • How Marketers Can Shape Up, And Slim Down, With Measurement 02/05/2024

    How Marketers Can Shape Up, And Slim Down, With Measurement 02/05/2024

    As the digital environment grows more complicated, brands must go beyond vanity metrics and prioritize KPIs that show real business results.

    MediaPost, 02/09/2024

  • The Shipyard Reimagines the American Freight Experience in Refresh Campaign

    The Shipyard Reimagines the American Freight Experience in Refresh Campaign

    American Freight, the furniture and appliance retailer, announces the launch of its refreshed brand and integrated national ad campaign aimed at tapping into customers’ fundamental needs and celebrating the overall AF experience. Debuting on February 7th and tying into smart consumer spending habits associated with tax season, American Freight collaborated with The Shipyard on the brand refresh, including a new visual identity, and an integrated broadcast and digital campaign.

    The Shipyard, 02/07/2024

  • San Francisco Ballet Uses AI to Attract New Generation of Audience

    San Francisco Ballet Uses AI to Attract New Generation of Audience

    To attract new audiences, San Francisco Ballet premiered “Mere Mortals,” an immersive performance with groundbreaking electronic dance music and production techniques. The show reimagines the myth of Pandora as a parallel for AI proliferation. Who better to promote a show that grapples with the influence of AI than AI itself? So, we asked ChatGPT to review “Mere Mortals.” Despite its initial inability to appreciate the arts, with creative prompting we elicited surprisingly emotional critiques. Our campaign helped generate unprecedented ticket revenue and attendance numbers, doubling SF Ballet’s average capacity for a mixed-repertory show with more than 10% being new ballet attendees. Bravo!

    The Shipyard, 01/18/2024

  • The Shipyard Develops Brand & Identity for State of Ohio Launch of SOAR (State of Ohio Adversity and Resilience)

    The Shipyard Develops Brand & Identity for State of Ohio Launch of SOAR (State of Ohio Adversity and Resilience)

    Thrilled to witness our branding and identity work come to life at the launch of the SOAR (State of Ohio Adversity and Resilience) effort today! We're proud to be at the beginnings of this multi-generational initiative led by The Ohio State University Wexner Medical Center and College of Medicine, in collaboration with other esteemed institutions across Ohio. Kudos to Governor Mike DeWine, Dr. Luan Phan, and the entire team for paving the way for advancements in mental health and resilience research, for Ohio and beyond.

    LinkedIn, 01/19/2024

Client Start Year End Year
Visit California 1998 Current
Walt Disney Parks & Resorts 2004 Current
Prestige Brands 2023 Current
International Hotel Group (IHG) 2022 Current
In-N-Out 2004 Current
American Freight 2023 Current
T. Marzetti Company (16 CPG Brands) 2021 Current
San Francisco Ballet 2023 Current
VSP - Vision Service Plan 2019 Current
CLA Accounting 2021 Current

The Shipyard builds performance-driven brands that audiences love by applying modern mindsets to established models, fueling brand and marketing decisions that are more courageous and more validated.

Our ability to align bold creativity with individual consumer motivation lets us do more than hope for brand love — we methodically engineer it throughout the consumer journey. That means we can build brand affinity and future growth while simultaneously driving current-day performance.

To put it simply, our purpose is to engineer brand love through the courageous ambitions of our clients and our people.

  • RICK MILENTHAL​

    RICK MILENTHAL​

    CHIEF EXECUTIVE OFFICER​

  • DAVE SONDERMAN

    DAVE SONDERMAN

    CHIEF CREATIVE OFFICER​

  • Nigel Carr

    Nigel Carr

    CHIEF STRATEGY OFFICER

  • MATTHEW BRUOT

    MATTHEW BRUOT

    CHIEF FINANCIAL OFFICER

  • LAUREN BANKS​

    LAUREN BANKS​

    VICE PRESIDENT, GROUP ACCOUNT DIRECTOR​

  • TAMMY HAUGHEY

    TAMMY HAUGHEY

    EVP, ACCOUNT MANAGEMENT

  • JOHN MERGEN

    JOHN MERGEN

    CHIEF MEDIA OFFICER

  • CORI BOONE

    CORI BOONE

    DIRECTOR OF RESEARCH & INSIGHTS

  • DAVID GRZELAK​

    DAVID GRZELAK​

    PARTNER

  • JULIA SEBASTIAN​

    JULIA SEBASTIAN​

    EVP, OPERATIONS​

  • LANCE PORIGOW​

    LANCE PORIGOW​

    EVP, GROWTH​

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