Creative

Cases

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  San Francisco Ballet Case Study

  San Francisco Ballet

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  Visit California - Am I Dreaming

  Visit California

News

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  The Shipyard Taps Former Scotts Miracle-Gro CMO Patti Ziegler as Managing Partner

  The Shipyard, one of the region’s largest, privately-held companies as well as one of the nation’s fastest-growing independent advertising agencies, has named Patti Ziegler Managing Partner. Most recently serving as Chief Marketing Officer (CMO) and Strategic Business Lead for the multi-billion-dollar Scotts Miracle-Gro Company, Ziegler will now oversee a portfolio of clients as well as marketing and demand generation for The Shipyard - which now has 400 employees, and 245 clients in 35 states.

  The Shipyard and Media Post, 10/22/2024

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  THE SHIPYARD’S NEW BUSINESS STREAK CONTINUES

  Following the The Shipyard’s recent acquisition of Fahlgren Mortine – the two-time reigning Mid-Sized Agency of the Year as designated by the Public Relations Society of America – the agency continues to add to its roster, scoring a new win and expanding existing client relationships alike. Fresh addition to the agency’s lineup with San Diego County Regional Airport Authority; existing clients with expanded scopes of work include Worthington Enterprises and Greater Zion Convention & Tourism Office.

  The Shipyard and Media Post, 11/04/2024

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  For Central Ohio's top ad agencies, AI fueling creativity – not stifling it

  The San Francisco Ballet wanted to attract a younger audience. America's oldest professional ballet company had a show: Mere Mortals, a modern-day take on the Greek myth Pandora's Box. Now, the San Francisco Ballet needed to market it. So, it went to Columbus-based The Shipyard, Central Ohio's busiest ad agency – especially after its acquisition of Fahlgren Mortine – racking up $284.4 million in gross receipts last year. "The entire show was a point of view on artificial intelligence," David Sonderman, chief creative officer at The Shipyard, told Columbus Business First. "So what we did when we learned that this was happening, we said, 'How can we use AI to help market the show?'" And that's exactly what The Shipyard did. The agency taught ChatGPT what the ballet was, and then asked it to write reviews of the show. "Amusing to witness humans grappling with their impending irrelevance," it wrote. "It's like we tapped into its ego," Sonderman said. "We didn't really, of course, because it's a machine. But it felt like it." It's one of the many ways ad agencies are adopting generative AI as more and more companies experiment with tools like ChatGPT. Business First spoke with executives at five of the region's ad agencies – all of whom stressed that they see AI as an imaginative or productivity tool, not a replacement for the creatives that fuel their businesses. As U.S. workers ponder the implications of AI – especially the notion that it is coming for our jobs – the executives largely see AI as more friend than foe, even if some remain more trepidatious than others.

  The Shipyard / Columbus Business First, 08/08/2024

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  Agency reviews—how incumbents can defend accounts and retain clients

  Managing Partner Tammy Haughey of The Shipyard highlights the importance of strong client relationships and operational excellence when defending accounts, emphasizing that honest communication and mutual trust can significantly enhance an agency's chances of retaining business during reviews.

  The Shipyard / AdAge, 08/23/2024

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  The Shipyard named a World's Top Independent Agency for the 2nd Year

  Our independent spirit is the foundation of our agency. It shapes our beliefs, and it will define our future. We are so proud to be selected as a Campaign Magazine top indie agency for the second year.

  The Shipyard / Campaign Magazine, 07/02/2024

Clients

About

The Shipyard Engineers Brand Love.
The Shipyard builds performance-driven brands that audiences can’t help but love by applying modern mindsets to established models, fueling brand and marketing decisions that are more courageous and more validated. Our ability to align bold creativity with individual consumer motivation lets us do more than hope for brand love—we methodically engineer it throughout the consumer journey. We build brand affinity and future growth while simultaneously driving current-day performance—quite simply, the perfect marriage of brand and performance. Engineering Brand Love requires the creation of powerful, emotional connections between our clients and their key audiences across paid, owned, and earned media to tightly align with audience behavior, create positive experiences, build trust, and connect in meaningful ways to create action.

People

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  RICK MILENTHAL​

  CHIEF EXECUTIVE OFFICER​

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  MATTHEW BRUOT

  PRESIDENT OF THE SHIPYARD COLLECTIVE

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  MARTY MCDONALD

  PRESIDENT OF FAHLGREN MORTINE

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  CHRISTINE TURNER

  PRESIDENT OF TURNER PR

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  TAMMY HAUGHEY

  MANAGING PARTNER

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  PATTI ZIEGLER

  MANAGING PARTNER

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  DAVE SONDERMAN

  CHIEF CREATIVE OFFICER​

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  DAVID GRZELAK​

  MANAGING PARTNER

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  JOHN MERGEN

  CHIEF MEDIA OFFICER

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  JULIA SEBASTIAN​

  EVP, OPERATIONS​

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  LANCE PORIGOW​

  EVP, GROWTH​

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  AMANDA MOUL

  VICE PRESIDENT, ACCOUNT MANAGEMENT

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  LAUREN BANKS​

  VICE PRESIDENT, ACCOUNT MANAGEMENT

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  CORI BOONE

  DIRECTOR OF RESEARCH & INSIGHTS