As the most talked about U.S. state in the road trip conversation, California is the ultimate destination for hitting the road. We appealed to the road trippers' desire to step outside the structure of daily life and experience a true sense of freedom and discovery in the California Road Trip Republic — state and state-of-mind, where bold adventurers come in search of bucket-list experiences, awe-inspiring escapades and transformation through transportation. And what better way to inspire a road trip than through experiential activation? From Spotify road trip playlists to “minifornia" — a road trip immersion experience brought to life in London — the California road trip experience was brought to travelers worldwide.