Translation’s long-standing partnership with the NBA continues with the release of our work to commemorate the inaugural NBA In-Season Tournament which tipped off on Friday, November 3. The brand campaign titled “THE HEIST” includes seven NBA All-Stars - Anthony Davis, DeMar DeRozan, Darius Garland, Draymond Green, Kawhi Leonard, Julius Randle and Trae Young - alongside Emmy Award-winning actor Michael Imperioli, as they execute an elaborate scheme to steal the first-ever NBA Cup. The spot is meant to illustrate the newest NBA tradition to fans through a fun story arc with each player having their own special skillset that will help them as they attempt to steal the NBA Cup inside a Las Vegas casino.