Creative
Choctaw - Where the Players Play - Meet Up
Choctaw Casinos & Resorts
Southeastern Conference (SEC)
Cases
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Southeastern Conference (SEC)
News
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KIOTI Names TRG Agency of Record
KIOTI, a global leader in tractors and power equipment, has named TRG its advertising agency responsible for creative, media, and brand...
PR Newswire, 06/05/2025
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TRG names new CEO as Glenn Dady announces retirement
TRG has named longtime principal Pete Lempert as its new CEO, effective March 31, as Glenn Dady announces his retirement.
AdAge, 03/19/2025
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TRG To Lead Brand Advertising For Gameway
TRG will be responsible for creative, media, brand strategy, and the revamp of the brand's website.
MediaPost, 05/06/2025
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Alfa Romeo decides on the United States to launch “Near-Life Experience”, its first global advertising campaign with TRG.
Stellantis, 10/22/2021
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More Change At TRG As Reynolds Is Upped To Chief Creative Officer 04/21/2025
Terrence Reynolds' appointment follows last month's news that another longtime agency veteran, Pete Lempert, was promoted to CEO, succeeding Glenn Dady who retired after 39 years at the agency and six years in the CEO role.
MediaPost, 04/18/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Charles Schwab Corporation | 2014 | Current |
| Dave's Killer Bread | 2018 | Current |
| World's Best Cat Litter | 2022 | Current |
| Floor & Decor | 2023 | Current |
| TD Ameritrade | 2022 | Current |
| Choctaw Casinos & Resorts | 2016 | Current |
| Crazy Water | 2021 | Current |
| Nature's Own | 2018 | Current |
| Sewell Automotive Companies | 2002 | Current |
| Computershare Loan Services | 2019 | Current |
About
TRG is one of the largest independent advertising agencies in the U.S., with a nearly five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Orkin. Schwab. Wonder Bread. The Home Depot. Our greatest successes are tied to some of America’s greatest stories – while our own is one of results, respect, and proven, award-winning work.
Fiercely independent since our founding, we remade ourselves in 2021 as a nonprofit-owned and people-run enterprise that encourages new voices and fosters breakthrough thinking. The result? We push and play and challenge ourselves daily, bravely, and freely. Our clients – who include Charles Schwab, Choctaw Casinos & Resorts, America’s Best Contacts & Eyeglasses, the Southeastern Conference, and others – enjoy the results. In addition to seeing our clients succeed, TRG has been grateful to be the repeat recipient of every major award show in the industry: the Effies, the Clios, Cannes, The One Show, Communication Arts, the Webbys, the Radio Mercury Awards…the list goes on.
With no distant boards, agendas, or investors to distract us, we’re free to focus our efforts and energy on the challenges and causes that we care most about. We call that success.
Find or follow us at trg.agency and @trgcreativity.
People
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Pete Lempert
Chief Executive Officer
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Terence Reynolds
Chief Creative Officer
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Zac Pritchett
Chief Development Officer
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Chris Ferrel
Chief Strategy Officer
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Rhonda Contreras
Chief Collaboration Officer/Principal
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Sean Donovan
Chief Innovation Officer/Principal
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Michelle Gardner
Chief Financial Officer