Creative
Texas and Southwestern Cattle Raisers Association
Cases
News
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Alfa Romeo decides on the United States to launch “Near-Life Experience”, its first global advertising campaign with TRG.
Stellantis, 10/22/2021
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Your Insane Awesome Cat Deserves a Music Video, And This Litter Brand Delivers | Muse by Clio
Cats are worth singing about, and World's Best Cat Litter obliges with a pair of short music video-style spots created by TRG.
Muse by Clio, 11/11/2022
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ThermaCare Campaign Features Ken Jeong Who Tickles the Funny Bone | Adweek
The celebrity wears both his professional hats—comedian and doctor—in trope-busting ads from TRG.
Adweek, 09/22/2022
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TRG's Transformation Continues With a New Logo | Adweek
The agency, formerly known as The Richards Group, keeps moving forward after the departure of its founder.
Adweek, 06/23/2022
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Two months ago, Dallas-based ad agency TRG launched its new "whole human" approach, with the slogan "To earn people's attention, we must pay attention to people." Now the agency aims to do that with a whole new Brand Performance Group based around human attention metrics.
Dallas Innovates, 05/17/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Charles Schwab Corporation | 2014 | Current |
| Dave's Killer Bread | 2018 | Current |
| World's Best Cat Litter | 2022 | Current |
| Floor & Decor | 2023 | Current |
| TD Ameritrade | 2022 | Current |
| Choctaw Casinos & Resorts | 2016 | Current |
| Crazy Water | 2021 | Current |
| GO RVing | 2014 | Current |
| DISH Network (Project) | 2017 | Current |
| SLING TV (Project) | 2022 | Current |
About
We’re a fiercely independent, nonprofit-owned, people-run branding agency. Dallas has been our home for 46 years. Our unique position in the industry allows us to focus on your business, our people, and the communities we serve–in ways that profit-centered agencies simply can’t.
People
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Glenn Dady
Chief Executive Officer
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Rob VanGorden
Chief Development Officer/Pricipal
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Sue Batterton
Chief Creative Officer
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Chris Ferrel
Chief Strategy Officer
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Rhonda Contreras
Chief Collaboration Officer/Principal
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Sean Donovan
Chief Innovation Officer/Principal
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Nikki Wilson
Chief Talent & Culture Officer
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Michelle Gardner
Chief Financial Officer