Creative
News
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Alfa Romeo decides on the United States to launch “Near-Life Experience”, its first global advertising campaign with TRG.
Stellantis, 10/22/2021
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Your Insane Awesome Cat Deserves a Music Video, And This Litter Brand Delivers | Muse by Clio
Cats are worth singing about, and World's Best Cat Litter obliges with a pair of short music video-style spots created by TRG.
Muse by Clio, 11/11/2022
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ThermaCare Campaign Features Ken Jeong Who Tickles the Funny Bone | Adweek
The celebrity wears both his professional hats—comedian and doctor—in trope-busting ads from TRG.
Adweek, 09/22/2022
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TRG's Transformation Continues With a New Logo | Adweek
The agency, formerly known as The Richards Group, keeps moving forward after the departure of its founder.
Adweek, 06/23/2022
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Two months ago, Dallas-based ad agency TRG launched its new "whole human" approach, with the slogan "To earn people's attention, we must pay attention to people." Now the agency aims to do that with a whole new Brand Performance Group based around human attention metrics.
Dallas Innovates, 05/17/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Charles Schwab Corporation | 2014 | Current |
| Dave's Killer Bread | 2018 | Current |
| World's Best Cat Litter | 2022 | Current |
| Floor & Decor | 2023 | Current |
| TD Ameritrade | 2022 | Current |
| Choctaw Casinos & Resorts | 2016 | Current |
| Crazy Water | 2021 | Current |
| GO RVing | 2014 | Current |
| DISH Network (Project) | 2017 | Current |
| SLING TV (Project) | 2022 | Current |
About
TRG is one of the largest independent advertising agencies in the U.S., with a nearly five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Orkin. Schwab. Wonder Bread. The Home Depot. Our greatest successes are tied to some of America’s greatest stories – while our own is one of results, respect, and proven, award-winning work.
Fiercely independent since our founding, we remade ourselves in 2021 as a nonprofit-owned and people-run enterprise that encourages new voices and fosters breakthrough thinking. The result? We push and play and challenge ourselves daily, bravely, and freely. Our clients – who include Charles Schwab, Choctaw Casinos & Resorts, America’s Best Contacts & Eyeglasses, the Southeastern Conference, and others – enjoy the results. In addition to seeing our clients succeed, TRG has been grateful to be the repeat recipient of every major award show in the industry: the Effies, the Clios, Cannes, The One Show, Communication Arts, the Webbys, the Radio Mercury Awards…the list goes on.
With no distant boards, agendas, or investors to distract us, we’re free to focus our efforts and energy on the challenges and causes that we care most about. We call that success.
Find or follow us at trg.agency and @trgcreativity.
People
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Glenn Dady
Chief Executive Officer
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Pete Lempert
Chief Development Officer/Principal
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Sue Batterton
Chief Creative Officer
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Chris Ferrel
Chief Strategy Officer
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Rhonda Contreras
Chief Collaboration Officer/Principal
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Sean Donovan
Chief Innovation Officer/Principal
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Nikki Wilson
Chief Talent & Culture Officer
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Michelle Gardner
Chief Financial Officer