Creative

News

Clients

Client Start Year End Year
British Airways 2021 Current
B&Q 2019 Current
Electronic Arts 2022 Current
Formula E 2020 Current
Google 2020 Current
ITV 2018 Current
Nike (Jordan brand) 2022 Current
Pinterest 2021 Current
SC Johnson 2018 Current
Sirius XM 2023 Current

About

Uncommon was founded eight years ago by Lucy Jameson, Natalie Graeme and Nils Leonard with the belief that there’s never been a more urgent need for change, both in our industry and in the world. People wouldn’t care if three quarters of brands disappeared right now. But, some brands can make a difference like never before. They do things differently, ultimately becoming brands that people in the real world are glad exist. These brands are valuable. They are few and far between. That’s why we call them uncommon brands. It’s also why we named our business Uncommon.

Our 290+ strong global brand studio, spanning London, New York and Stockholm is built to address the need for change. We partner with brands at a moment of change. Working with our clients, we help brands find a place in culture – not just a position in their category – driving disproportionate fame and profits. Our capabilities span the entire customer experience from strategy and creative to design, CX, CRM, experiential & production.

Off the back of being named Campaign’s ‘Independent Agency of the Year’ in our second year, we then went on to be awarded Campaign Magazine’s coveted ‘Creative Agency of the Year’ a year later. We were also recognized as the first-ever Contagious AOTY and were subsequently awarded the same title. Campaign also awarded us with ‘Creative Agency of the Year’ and ‘Independent Agency of the Year’ in 2021. The first time one agency has been given both titles. In 2023, we were also named AdAge’s ‘International Agency of the Year.’

Most recently, we were named one of the World's Most Innovative Companies in Advertising & Marketing by Fast Company in 2024 & 2025, and Campaign US' Agency of the Year in 2025.

Today, Uncommon connects into Havas’ unique Village model. 74 close-knit creative communities around the world with wide-ranging capabilities to support a brand’s every need. Unlike other agencies we are not part of an advertising conglomerate. We are part of entertainment company Vivendi, a family-owned company. This means we can tap into culture at scale with direct access to music labels, gaming companies, event organizers, TV networks and studios. Giving Uncommon unprecedented access to some of the most powerful talent and creator partnerships on today’s cultural landscape.

People

  • Lucy Jameson

    Lucy Jameson

    Founder (Strategy)

  • Natalie Graeme

    Natalie Graeme

    Founder (Business)

  • Nils Leonard

    Nils Leonard

    Founder (Creative)

  • Lindsay Cole

    Lindsay Cole

    President, New York

  • Sam Shepherd

    Sam Shepherd

    Chief Creative Officer

  • Steve Zaroff

    Steve Zaroff

    Chief Strategy Officer

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