Creative
News
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Even with the Cannes Lions in full roar, the breakfast room at the Hotel Martinez remains an elegant and relatively quiet place to meet... I’m here to meet...
AdForum, 07/15/2026
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Unstoppable Challenger VCCP Is ADWEEK's 2025 International Agency of the Year
Unstoppable Challenger VCCP Is ADWEEK's 2025 International Agency of the Year. The indie network is mastering its own blend of creativity, AI and agility.
Adweek, 12/09/2025
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Primark Takes Its Boldest Shot Yet at Winning Over American Shoppers
On the heels of a splashy Manhattan opening, Primark launches first global campaign with a focus on winning over U.S. consumers.
Adweek, 05/26/2026
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VCCP was named 5th Most Effective Independent Network in the World . At VCCP, we believe it only works if it all works. This recognition is more than a ranking, it’s proof that our challenger approach consistently delivers real, measurable impact for the brands and clients we partner with.
Roastbrief US, 03/18/2026
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Caleb Pressley Is the New 'No-Bail Bondsman' for White Claw
White Claw's summer campaign features Caleb Pressley as the "No-Bail Bondsman," set to fight flaky friends with surprise trips and comedy content.
DesignRush, 06/04/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Mike's Hard Lemonade | 2024 | Current |
| Primark | 2023 | Current |
| 2024 | Current | |
| NATIVE (Deodorant) | 2022 | 2025 |
| Barclays | 2025 | Current |
| White Claw Hard Seltzer | 2021 | Current |
| Spectrum Brands | 2025 | Current |
About
We’re VCCP, the challenger agency built for challenger brands.
For more than two decades, we’ve helped ambitious brands face down their “bears,” the barriers to discontinuous growth. We believe it only works if it all works, and through our fully integrated creative model, we create ideas that don’t just capture attention; they drive results.
Proudly independent by design and by nature, with offices across North America, Europe and Asia, we work with brands around the world to challenge convention and unlock growth. Our clients are the world’s most recognizable challenger brands, including Spectrum, Primark, Google, White Claw, Mike's Hard Lemonade, Invesco, Cadbury, Virgin Media O2, Barclays and more.
People
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Brett Edgar
CEO
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Matt MacDonald
Chief Creative Officer
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Jonny Shaw
Chief Strategy Officer
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Robert Valdes
Chief Production Officer
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Robert Wills
Chief Marketing Officer
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Janisse Wong
Chief Financial Officer, VCCP NA