Creative

Cases

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  Pet Supplies Plus

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  High & Mighty

News

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  Dum-Dums: What is the best Dum-Dums flavor? • Ads of the World™ | Part of The Clio Network

  A new social campaign was launched by Young & Laramore for Spangler’s iconic candy brand, Dum-Dums. Spangler is engaging fans via TikTok to set the record straight once and for all by asking a 100-year old question: what is the best Dum-Dums flavor? For the brand’s 100th anniversary this week, Spangler has tapped Young & Laramore, creative AOR for both of its Dum-Dums and Bit-O-Honey brands, to create a strategic social campaign (complete with AR, influencer partnerships and fun surprises for fans) as colorful and full of whimsy as the Dum-Dums brand itself. With an innovative, interactive social media campaign celebrating America’s “sweetheart” Dum-Dums, Young & Laramore is engaging a new generation of Dum-Dum fans on TikTok through the “Flaunt Your Flavor” AR filter. The filter transforms users’ heads into their favorite Dum-Dums flavor. The filter will include 20 flavors to swipe through, including classic flavors like Root Beer, Cherry and Cotton Candy, to more exotic flavors like Dragon Fruit and Mystery List of influencers included in the launch Suzanne & Dillon White: Suzanne TikTok: https://www.tiktok.com/@momchats Dillon TikTok: https://www.instagram.com/dillonmichaelwhite/ Evelyn Mae: Evelyn Mae TikTok: https://www.tiktok.com/@lileviemae?lang=en Issa Okamoto: Issa TikTok: https://www.tiktok.com/@issaokamoto?lang=en

  Ads of the World™, 07/02/2024

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  Swiss Miss and Hotel Tango launch marshmallow whiskey | Ad Age

  The Conagra Swiss Miss cocoa brand teams up with distiller Hotel Tango’s ’Shmallow brand for a playfully packaged bourbon.

  Ad Age, 10/01/2024

Clients

About

We help brands take a stand.
A lot of brands don’t know what they stand for. Either they stand for nothing—or they try to stand for so many different things that their messages get muddled. As a result, they wind up indistinguishable from everybody else in the category.

Problem is: if people don’t know what you stand for, they’ve got no reason to choose you. So we help companies find focus. We start by working with clients to discover that hard-to-pin-down idea at the core of their brands. And once we’ve found it, we help them rally around it.

We work collaboratively—with our clients and each other—to develop compelling, effective creative. The kind that looks and sounds unlike anything else in the category. It plants a stake in the ground. It comes through loud and clear in a noisy world. And it works. Because once you know what you stand for, your brand can truly stand out.

People

• Tom Denari

  President & CEO