Creative
Gainbridge (Group 1001)
Bit-O-Honey - The Comeback Candy
Spangler Candy
Indiana Farm Bureau Insurance
Rust-Oleuem - Dawn of a New Spray
Rust-Oleum
Cases
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Home Category - Integrated Brand Campaign
TRANE
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Beer & Spirit Brands Integrated Campaigns
Hotel Tango Distillery
News
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Indiana Farm Bureau Insurance has tapped their longstanding AOR Young & Laramore for a fresh look at the brand strategy and messaging — aimed at presenting themselves as a modern, friendly, human-focused insurance solution. The new work, which debuted regionally in Indiana during Sunday’s big game, celebrates the trusted relationship people have with their insurance agents at a time when those human connections are more valuable than ever in the insurance space. As the insurance industry increasingly moves towards more automated, impersonal service models, many people feel overlooked in moments when personal attention matters the most. Indiana Farm Bureau Insurances has doubled down on their human approach with this new campaign titled “Let’s Insurance Together.” Insurance doesn’t have to be so insurance-y. Long waits. Slow responses. A robotic voice repeating: “Your call is very important to us.” For most people, dealing with insurance is a soul-sucking nightmare. The good news? Our client Indiana Farm Bureau Insurance isn’t like other insurance agencies. So when they asked us to help them reach new customers, we knew exactly what to do. Our latest campaign shows how they’re different from their national competitors: More responsive. More human. More likeable—or dare we say, lovable?
Ads of the World™, 02/27/2025
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These Are the 50 Best Places to Work in 2024
A pizza party isn’t good enough anymore. Workers today want four-day work weeks, unlimited paid time off, and flexible work locations. These are the companies that have gone above and beyond to keep their employees happy, while also encouraging them to pursue their outdoor passions.
Outside Online, 11/18/2024
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Swiss Miss and Hotel Tango launch marshmallow whiskey | Ad Age
Young & Laramore lead a collaboration between the Conagra Swiss Miss brand and their client Hotel Tango’s ’Shmallow brand for a playfully packaged bourbon.
Ad Age, 10/02/2024
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Spangler's Dum-Dums celebrates 100 years | Snack Food & Wholesale Bakery
Dum-Dum's turns 100 this year and has been taking part in a special campaign on social media.
www.snackandbakery.com, 09/10/2024
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Goodwill Shows How Donations Play It Forward 04/12/2024
Research found that if people understood the true impact their Goodwill donations have, they would donate more.
www.mediapost.com, 04/11/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| DEWALT Tools | 2023 | Current |
| Dum-Dums | 2023 | Current |
| United Dairy Farmers | 2021 | Current |
| Rust-Oleum | 2020 | Current |
| Spangler Candy | 2021 | Current |
| Brizo | 2002 | Current |
| Goodwill | 2002 | Current |
| Cummins | 2022 | Current |
| Gainbridge (Group 1001) | 2021 | Current |
| Indiana Farm Bureau Insurance | 2010 | Current |
About
Located in a 19th century schoolhouse in Downtown Indianapolis, Young & Laramore is a mid-sized, nationally recognized advertising agency that reflects our building: we are, first and foremost, students of the consumer. We’re also proudly independent—the world has enough holding companies, thank you—answering to no one but our clients and our own compass. (Which one is tougher to please varies by the day.) We believe the ideal creative partnership is just that, a true partnership. And we work best with brands who believe the same, along with sharing some of our other traits: nimble, scrappy, and with a healthy distrust of convention.
People
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Tom Denari
President & CEO
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Kari O'Neill
Principal, Vice President - Strategy
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Bryan Judkins
Principal, Executive Creative Director
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Shannon Quinn
Principal, Media President
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Trevor Williams
Principal - Executive Creative Director