People love visiting the Indianapolis Museum of Art. But sometimes they think that if you’ve seen it once, you’ve seen it all. So we created a new brand—Newfields: A Place for Nature & the Arts—to attract new visitors and returning guests.

Since then, our vibrant multimedia campaigns have scored record-breaking attendance. Not just for the latest exhibits, but also for the food, beer, film festivals, yoga classes and scenic 152-acre campus that transforms with the seasons. Because no matter how many times you’ve been, there’s always Newfields to discover.