Creative
Meet Boston - Scotland, Come Back
Meet Boston
Meet Boston
Meet Boston
Museum of Science - Perception Playground
Museum of Science
Cases
News
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Allen & Gerritsen’s Managing Director, Mike Raetsch, Joins the Conversation on Navigating CMO Churn
Advice for small agencies on defending client accounts amid marketing leadership changes.
Ad Age, 09/21/2026
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Artificial intelligence has moved deeper into creator marketing, taking on work from creator discovery and vetting to reporting, research, outreach, and campaign administration. But as more of the workflow becomes automated, practitioners are drawing different boundaries around the decisions they still want people to own.
Net Influencer, 09/18/2026
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Boston’s Logan Airport Searches for New Wicked Good Announcer
Massport is on the hunt for a new local voice to welcome more than 43 million travelers the city of Boston every year. A&G (Allen & Gerritsen) helped them bring this search to life through a launch event for the Voice of Logan contest, held onsite at Logan on Thursday, 9/17. The experiential event brought over 100 local Bostonians to the airport to audition in person and sparked national attention for the contest, which continues with online submissions through October 4th at voiceoflogan.com.
TODAY.com, 09/18/2026
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As quoted on Ad Age: “Those years are critical because it is a tough transition,” said Andrew Graff, CEO of Allen & Gerritsen, an independent agency that’s been around since 1985. The first three to five startup years are when founders mature from practitioners to business managers, he said, pointing to that period as a key time for early investment in the business, its range of services and new hires to support additional large clients. In Ad Age, A&G CEO Andrew Graff shares why the first three to five years can be a defining period for small agencies — when founders move from practitioners to business managers and make the investments in people, capabilities and services needed to support their next stage of growth.
Ad Age, 09/16/2026
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What happens when the creator is also on the brand’s payroll? Mackenzie Bria, Manager, Creator Relations & Social Media at Allen & Gerritsen, weighs in on NetInfluencer’s expert roundup exploring the risks and rewards of employee creator programs—and why creative freedom may be the key to keeping employee content credible.
Net Influencer, 08/14/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| Dunkin' | 2023 | Current |
| Meet Boston | 2022 | Current |
| The Giant Company | 2024 | Current |
| New England Aquarium | 2025 | Current |
| Museum of Science | 2011 | Current |
| Boston Symphony Orchestra | 2024 | Current |
| Eastern Bank | 2023 | Current |
| Blue Cross Blue Shield of Massachusetts | 2013 | Current |
| Lansinoh | 2025 | Current |
| Massport | 2025 | Current |
About
A&G makes Brands Unignorable. We harness creativity to shake markets, shift behaviors & supercharge growth with behavioral science and predictive analytics ensuring every dollar drives real impact.
People
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Andrew Graff
Chief Executive Officer
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Jen Putnam
Chief Creative Officer
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Mike Raetsch
Managing Director
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Monica Lorusso
EVP, Strategy
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Darshan Sampathu
EVP, Analytics
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Kevin Sweeney
CFO