Creative

Cases

• 

  AmperSPAM

News

• 

  A&G's CEO, Andrew Graff, on The Cost of Underestimating the Ageless Generation

  What if the most underestimated growth opportunity isn’t a new generation, but the one already reshaping the economy? A&G’s CEO Andrew Graff challenges one of marketing’s most persistent blind spots: overlooking the ageless generation. In his latest Fast Company piece, he explores the business cost of outdated assumptions and why brands that rethink aging, relevance, and opportunity will be better positioned to connect with the consumers driving what comes next.

  Fast Company, 08/04/2026

• 

  A&G's CEO, Andrew Graff, Featured in Fast Company’s Debate on the Future of HR

  Despite decades of investment in HR technology, many employees still see people operations as more focused on process than on people. In this Fast Company feature, 100 business leaders examine how AI, culture, leadership, and trust are reshaping the future of HR—and why the function must evolve from a compliance center into a true talent and performance engine. A&G CEO, Andrew Graff, adds to the conversation by arguing that organizations shouldn’t wait for exit interviews to discover what’s wrong: “Don’t wait for exit interviews to fix retention: Most HR departments operate reactively, waiting for employees to voice concerns only after they’ve reached a breaking point. To truly stay ’employee obsessed,’ companies must prioritize their own internal talent just as they do their clients. Implement an unignorable check-in process—a proactive, consistent rhythm of engagement designed to uncover opportunities or challenges early. By creating psychological safety and asking for feedback, you can eliminate surprises, address frustrations in real-time, and ensure your people feel heard while they are still invested in the organization.”—Andrew Graff, CEO, Allen & Gerritsen

  Fast Company, 07/30/2026

• 

  A&G's EVP – Strategy, Monica Lorusso, Explores the Future of Strategy in the Age of AI

  Technology is changing how strategists work—but not what makes great strategy. Learn why human insight remains the industry’s most valuable competitive advantage.

  Little Black Book, 07/23/2026

• 

  A&G's SVP – Media, Cherie Johnson, on Building Better Creator Partnerships

  The strongest creator partnerships don’t come from scripts—they come from trust. In a recent feature on LBB, A&G’s SVP of Media Cherie Johnson shares why giving creators the freedom to bring their own voice and perspective leads to more authentic connections between brands and audiences.

  Little Black Book, 07/22/2026

• 

  A&G's CEO, Andrew Graff, Shares What Brands Should Look for in a Pitch

  What makes a pitch truly stand out? A&G CEO Andrew Graff shares his perspective on how agencies can approach pitches with curiosity, creativity, and a deeper understanding of the challenges brands are trying to solve—moving beyond presentations to build meaningful connections.

  Ad Age, 07/21/2026

Clients

About

A&G makes Brands Unignorable. We harness creativity to shake markets, shift behaviors & supercharge growth with behavioral science and predictive analytics ensuring every dollar drives real impact.

People

• 

  Andrew Graff

  Chief Executive Officer

• 

  Jen Putnam

  Chief Creative Officer

• 

  Mike Raetsch

  Managing Director

• 

  Monica Lorusso

  EVP, Strategy

• 

  Darshan Sampathu

  EVP, Analytics

• 

  Kevin Sweeney

  CFO