Creative
Cases
News
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Massport: A Welcome Departure From Normal • Ads of the World™ | Part of The Clio Network
In a new campaign for Massport, Allen & Gerritsen (A&G) has crafted print, OOH, radio, and social spots that will run through the end of April, highlighting the often-overlooked yet extremely convenient Worcester airport. The campaign timing coincides with the local colleges' spring breaks - there are 8 nearby colleges - and highlights the unexpected delights you'll experience at Worcester. $7 daily parking? 5-minute security lines? No bumper-to-bumper traffic getting there? Worcester Airport is the antithesis of a normal airport experience - and A&G brings that to life. The creative is rooted in "Bet you weren't expecting this at an airport," and features several characters you wouldn't expect to see, promoting the experience you wouldn't expect to have at an airport - like... a bodybuilder knitting a pink toddler sweater? Leaning into the power of surprise in storytelling, the campaign pairs these unexpected characters with an unusually easy airport experience, making the message both memorable and highly shareable. “While we were shooting, I overheard an actual passenger say ‘I wasn’t expecting to see a mime playing bagpipes at my gate,’ noted Jeff Marois, VP, Creative at A&G. "Which is a pretty good summation of the campaign if you ask me.”
Ads of the World™, 03/11/2026
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Find the Unexpected in Massport's Worcester Airport Campaign | LBBOnline
Little Black Book, Allen & Gerritsen launches the new campaign, 'A Welcome Departure From Normal', for Massport
LBB, 03/11/2026
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"A Welcome Departure from Normal" by A&G - Roastbrief US
In a new campaign for Massport, Allen & Gerritsen (A&G) has crafted print, OOH, radio, and social spots that will run through the end of April, highlighting the often-overlooked yet extremely convenient Worcester airport.
Roastbrief US, 03/10/2026
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Allen & Gerritsen (A&G), a leading independent, integrated creative agency, today announces the appointment of Cherie Johnson as its Head of Media, the capstone hire in its two-year journey to redefine modern media in an integrated creative agency. Johnson’s arrival marks the final piece of a strategic overhaul designed to bridge the gap between human creativity and the technical precision of an AI-assisted world.
Roastbrief US, 02/05/2026
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Amperspam: when creativity becomes social action - Roastbrief US
In an industry where creativity is often measured by awards, reach, or commercial results, projects like Amperspam serve as a powerful reminder that ideas can also drive meaningful social change. What started as a simple holiday greeting inside Allen & Gerritsen has grown into a fully integrated initiative combining typography, humor, merchandise, and community fundraising to help fight food insecurity.
Roastbrief US, 01/29/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| Dunkin' | 2023 | Current |
| Meet Boston | 2022 | Current |
| The Giant Company | 2024 | Current |
| New England Aquarium | 2025 | Current |
| Museum of Science | 2011 | Current |
| Boston Symphony Orchestra | 2024 | Current |
| Eastern Bank | 2023 | Current |
| Blue Cross Blue Shield of Massachusetts | 2013 | Current |
| Lansinoh | 2025 | Current |
| Massport | 2025 | Current |
About
A&G makes Brands Unignorable. We harness creativity to shake markets, shift behaviors & supercharge growth with behavioral science and predictive analytics ensuring every dollar drives real impact.
People
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Andrew Graff
Chief Executive Officer
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Jen Putnam
Chief Creative Officer
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Mike Raetsch
Managing Director
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Monica Lorusso
EVP, Strategy
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Darshan Sampathu
EVP, Analytics
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Kevin Sweeney
CFO