Creative
Cases
News
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Allen & Gerritsen (A&G), a leading independent, integrated creative agency, today announces the appointment of Cherie Johnson as its Head of Media, the capstone hire in its two-year journey to redefine modern media in an integrated creative agency. Johnson’s arrival marks the final piece of a strategic overhaul designed to bridge the gap between human creativity and the technical precision of an AI-assisted world.
Roastbrief US, 02/05/2026
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Amperspam: when creativity becomes social action - Roastbrief US
In an industry where creativity is often measured by awards, reach, or commercial results, projects like Amperspam serve as a powerful reminder that ideas can also drive meaningful social change. What started as a simple holiday greeting inside Allen & Gerritsen has grown into a fully integrated initiative combining typography, humor, merchandise, and community fundraising to help fight food insecurity.
Roastbrief US, 01/29/2026
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A&G's Andrew Graff & Eva Wasko on Indie Agency News Top 20 for 2025
Andrew Graff inducted into Indie Agency News Hall of Fame 2025 for their extraordinary contributions to independent agency culture, their innovative approaches to business, and their unwavering commitment to doing things differently. Eva Wasko (#15) & Andrew Graff (#10) on Indie Agency News Top 40 Winners of 2025
Indie Agency News, 10/28/2025
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Allen & Gerritsen Lands Massport | LBBOnline
Massport is redefining how travelers experience Boston’s airports and partnered with Allen & Gerritsen to lead brand, social, and media strategy. Together, we’re helping Massport connect with travelers in more human, purposeful ways — showing that when brands focus on clarity and connection, everyone’s experience gets better.
LBB, 11/05/2025
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A&G's Nina Rossello nominated for the 4As Jay Chiat Awards
A&G's Nina Rossello nominated for the 4As Jay Chiat Awards
4As, 09/01/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Dunkin' | 2023 | Current |
| Meet Boston | 2022 | Current |
| The Giant Company | 2024 | Current |
| New England Aquarium | 2025 | Current |
| Museum of Science | 2011 | Current |
| Boston Symphony Orchestra | 2024 | Current |
| Eastern Bank | 2023 | Current |
| Blue Cross Blue Shield of Massachusetts | 2013 | Current |
| Lansinoh | 2025 | Current |
| Massport | 2025 | Current |
About
A&G makes Brands Unignorable. We harness creativity to shake markets, shift behaviors & supercharge growth with behavioral science and predictive analytics ensuring every dollar drives real impact.
People
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Andrew Graff
Chief Executive Officer
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Jen Putnam
Chief Creative Officer
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Mike Raetsch
Managing Director
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Monica Lorusso
EVP, Strategy
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Darshan Sampathu
EVP, Analytics
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Kevin Sweeney
CFO