Creative

Cases

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  First Citizens Bank Alexa Skill

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  Xfinity - Sales App Overview

  Comcast (Xfinity)

News

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  Cambridge Community Foundation's to "make good" for Cambridge in new campaign.

  Celebrateing local changemakers, social innovators, and people who are making good and bringing the community together every day, The Making Good campaign was developed with the award-winning, Boston-based independent advertising agency, Allen & Gerritsen (A&G). The campaign evolved from a new strategic plan that puts the Foundation on a five-year path to address economic mobility and social cohesion in Cambridge. These two pillars are inextricably linked. To advance economic mobility, we must support one another; to have social cohesion, we must create a path forward for the most vulnerable among us. 

  Cambridge Community Foundation, 07/25/2024

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  In the age of AI, are the days of the agency timesheet numbered? | The Drum

  If the AI-powered future for agencies revolves around delivering client work faster and cheaper, The Drum asks whether ‘time’ remains the best measure by which to cost projects, manage agency resources and create profit. Andrew Graff, CEO, Allen & Gerritsen: “We eliminated timesheets five years ago because modern marketing is about achieving specific, measurable results, not chasing people around over how they’re spending their day. We put our energy into rigorous scope management instead. That means starting with tangible outcomes that align everyone at our agency and client on what we need to achieve – shifting the time conversation to progress against the goal. Then, we design specific outputs with the talent and resources required. Because we know the value of work, we present fixed-price options that are easier for clients. The tangible scope makes our management objective, not subjective; the same goes for measurement. The faster marketing moves, the more essential fixed-price service becomes for both agencies and clients.”

  The Drum, 08/08/2024

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  Jennifer Putnam and Janet Freed named The Ad Club: Women We Admire winners - Allen & Gerritsen

  Allen & Gerritsen’s Chief Creative Officer, Jennifer Putnam, and Senior Vice President of Talent, Janet Freed, named winners of The Ad Club’s Women We Admire.

  Allen & Gerritsen, 03/27/2024

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  A&G client Visit Philadelphia launches "Little Free(dom) Library" with Ms. Joyce Abbott, namesake of Abbott Elementary, in new campaign

  To commemorate Black History Month, A&G client Visit Philadelphia has launched a new initiative, “Little Free(dom) Library,” to encourage visitors and residents to explore Black history and narratives in the city. This campaign was launched in partnership with the Little Free Library, and offers 1,500 banned books written by Black authors across 13 Little Free(dom) Library sites throughout Philadelphia. To kick off the campaign, A&G and Visit Philadelphia co-produced a creative spot to announce the initiative, partnering with Ms. Joyce Abbott, Quinta Brunson's former sixth-grade teacher and the namesake for Brunson's Emmy Award-winning show, Abbott Elementary. Learn more about the Little Free(dom) Library initiative at VisitPhilly.com.

  Visit Philadelphia, 02/01/2024

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  Advertisers take a wait and see approach to Prime Video ads

  With some exceptions, brands and media buyers are waiting for performance metrics and upfront discounts before investing more in the platform.

  Campaign US, 01/30/2024

Clients

About

Founded in 1985, Allen & Gerritsen is an integrated, creative-led agency driven by strategy, data and humanity to generate sustainable results for modern brands.

We bring your brand’s best self to life through strategies that truly understand people and ideas that connect to them.

People

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  Andrew Graff

  CEO

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  Jen Putnam

  Chief Creative Officer

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  Mike Raetsch

  Managing Director

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  Monica Lorusso

  EVP, Strategy

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  Darshan Sampathu

  EVP, Analytics

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  Kevin Sweeney

  CFO