We are mighty, Massachusetts

Blue Cross Blue Shield of Massachusetts


  • Advertising
  • creative
  • Insurance
  • Healthcare
  • Massachusetts
  • healthcare marketing
  • COVID-19

If there’s one thing Massachusetts does best, it’s show up for each other when it matters most. And the fight against COVID-19 is no different. So A&G created a rallying cry for Blue Cross to salute our state’s unwavering pride, resilience and indomitable attitude in the face of yet another crisis. Every part of Blue Cross’s message amplifies all that Blue Cross, its partners and the community is doing to battle back like we always do.