IONOS wanted to break into the USA using targeted campaigns in major cities such as Atlanta, Chicago, and Los Angeles.
Based on a brand review, we identified that one competitive advantage that mattered to customers was the level of service IONOS delivered.
We launched IONOS with a Concierge campaign that focused on when service matters the most. The next phase of the campaign shifted to a broader story of why web pros and small businesses choose IONOS.
We delivered a performance marketing campaign, supported by print, to complement the launch and create broader brand awareness.
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