Helados may be the #1 Latin frozen novelty brand, but in a freezer aisle stacked with giants like Outshine, that only gets you so far. To break through, C-K's media strategy had to be sharper, not louder. We doubled down where Helados had muscle (high ACV markets), igniting targeted awareness with Connected TV. Then we owned the digital shelf—activating Walmart and Instacart retail media with shoppable video and sponsored search. All powered by verified purchase data, catching high-intent shoppers at the exact moment cravings hit. To keep ourselves honest, we put it all to the test with UptiCK, C-K’s proprietary measurement tool.

The payoff? A 10+ point lift in brand attributes, 200% growth in attributed media sales, and a massive 77% jump in ROAS. Smart spend. Big results. Sweet success.