Creative
Synchrony Bank - Lemonade Stand Short Film
Synchrony Financial
Target Back to College Campaign
Target Corporation
Nature’s Sunshine cuts through ‘label candy’ in the supplement space
Nature's Sunshine
Cases
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Samsung
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Galen College of Nursing Media + Creative
Galen College of Nursing
News
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Crispin’s Maggie Malek on understanding the business of creativity | The Current
The agency CEO talked creativity alongside AI, moving up the career ladder and solving business problems with groundbreaking creative at Cannes.
The Current, 06/18/2025
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Cannes 2025: Marketers want AI practicality over pontification
At Cannes Lions 2025, AI remains a top topic, but marketers are prioritizing real-world use cases, ROI, and impact over hype.
Digiday, 06/09/2025
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Synchrony’s cinematic Father’s Day film may save you money — but not your tears | Campaign US
The heartwarming film by Crispin and Logan Industry aims to teach consumers the benefit of saving and showing up for loved ones.
Campaign, 06/04/2025
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Consumer data and ‘techstyle’ drive new Samsung AI campaign
Data is one of the most powerful drivers of PR campaigns today, whether that’s finding compelling stories to pitch to the media or adjusting strategy based on consumer behavior.
PR Daily, 05/15/2025
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Reinventing Crispin to Meet the Moment, 60 Years On | LBBOnline
Little Black Book, CEO Maggie Malek and CCO Steve Denekas tell LBB’s Ben Conway about the year since rebranding, transforming perceptions of a “misunderstood” brand
Little Black Book, 04/23/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| DSW - Designer Show Warehouse | 2024 | Current |
| Procter and Gamble | 2016 | Current |
| Synchrony Financial | 2023 | Current |
| Target Corporation | 2024 | Current |
| Nike | 2022 | Current |
| Samsung | 2024 | Current |
| Celestial Seasonings | 2024 | Current |
| Nature's Sunshine | 2022 | Current |
| 19 Crimes | 2021 | Current |
| Orange Theory Fitness | 2023 | Current |
About
We’re Crispin. You may have known us as Crispin, Porter & Bogusky. Or CP+B. Or CPB Group.
Our superpower is our integration. We sit at the intersection of creative + media + social.
We are a chronically online media and creative agency making brands the conversation. We are in the business of creativity, solving complex problems with media, creative, social, and branded entertainment. Sometimes solutions involve one of those practices, but more often than not they involve multiple. Because brands and people don’t exist in isolation, and neither should the work. Our entire integrated offering also includes: Brand Strategy, Influencer & Creator, Commerce & eRetail, Experience Design and Production. Our connected approach has proven to improve brand performance by 25% in the first 90 days.
We are a team of 180+ experts with offices in Houston (HQ), New York, and Los Angeles, and remotely across the country.
Our clients include Procter & Gamble (supporting 25+ brands including Olay, Pantene, Crest, Pampers), Target, Galen College of Nursing, 19 Crimes, Fannie Mae, DSW, Samsung, and more.
People
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Maggie Malek
CEO
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Laura Eder
COO
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Steve Denekas
Chief Creative Officer
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Caitlin Jeansonne
SVP, Growth and Partnerships