Creative
Cases
News
-
.jpg)
Big Tech Vs. The Marketing Industry
Crispin's Group Media Director, Sara Nelson, dives into the recent innovations from tech giants and how, while offering some benefits, have resulted in less control for advertisers over consumer data, campaign tactics and more.
Media Post, 02/29/2024
-
2024 Influencer & Creator Trends & Projections: New Platforms, New Experiences, Stronger Collabs
There’s no question that influencer and creator marketing are now integral components of the marketing mix for most brands. The influencer marketing industry has doubled, from a worth of about $10.3 billion in 2021 to $21.1 billion in 2023 (Statista). These numbers, along with the estimated 200 million creators out there, should give marketers much to ponder. As we progress into 2024, here are some influencer and creator trends and projections that can help marketers formulate solid strategies.
CPB, 02/22/2024
-
Every year in early January, brands, marketers, and innovators gather in Las Vegas for the Consumer Electronic Show (CES), one of the biggest displays of new products and technologies in the consumer electronics industry. This year’s show took place from January 9th to 12th and Crispin leaders were on the ground touring the convention floor and interacting with the latest tech. North America President, Maggie Malek, and Managing Director of Delivery, Freddy Dabaghi, share what trends stood out a
CPB, 01/15/2024
-
Advertising Week: The Creative Agency Identity Crisis
Crispin Porter + Bogusky joined leading brands and marketers at Advertising Week New York to discuss key business trends and issues shaping the industry across media, marketing, tech, and creativity. North America President Maggie Malek and Global CEO Brad Simms took the stage to dissect one of the largest topics facing agencies today: the future of an agency brand in the face of a consolidating landscape. The day after WPP announced the merger of VMLY&R and Wunderman Thompson into VML, Malek an
CPB, 10/25/2023
-
How hiring veterans can improve agency culture, increase diversity and boost business | Campaign US
Military experience comes with technical, leadership and team-building skills. The marketing industry could benefit from ramping up efforts to recruit vets.. From Campaign US
Campaign US, 11/09/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Proctor and Gamble | 2016 | Current |
| Amazon | 2020 | Current |
| Nike | 2022 | Current |
| Samsung | 2024 | Current |
| Celestial Seasonings | 2024 | Current |
| Nature's Sunshine | 2022 | Current |
| 19 Crimes | 2021 | Current |
| Orange Theory Fitness | 2023 | Current |
| Target | 2024 | Current |
| Galen College of Nursing | 2022 | Current |
About
In the last year, we went from a specialty shop to an integrated powerhouse that unleashes brands into culture with a suite of new offerings across brand strategy, creative, media, creator, and branded entertainment.
From 40 people to an agency of 150+ working across Houston, New York, and Los Angeles, collaborating with global partners.
From one marquee client to a diverse roster of 70+ for names like Amazon,Nature’s Sunshine, Dropbox, Marriott, Netflix, Procter & Gamble, Treasury Wine Estates (19 Crimes), Halo Top, and more.
We’ve built an integrated brand portfolio model so that capabilities and our people don’t sit silos. This industry moves quickly, yet so many creatively driven agencies today are still selling the same ideas. And while holding companies continue to consolidate iconic industry names in favor of large creative conglomerates, we are doubling down on the equity of an agency brand. There couldn’t be a better time for the agency that redefined storytelling to break the rules again.
People
-
Maggie Malek
CEO
-
Caitlin Jeansonne
SVP, Growth and Partnerships