This spot was part of the fourth branding campaign we created for AARP to help drive brand awareness and membership consideration with Hispanics. It uses an upbeat, popular song that connects culturally with the target audience and helps deliver on the strategic platform, “Doing more for yourself is doing more for your family.” It shows tangible examples of how AARP can help members and their families live with more salud, dinero y amor (health, wealth and love/self) using a culturally engrained idiom as a mnemonic device, which leads to the calls-to-action and the brand tagline, “Juntos es posible” (Together, it’s possible).