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Description
Car Parts for Life turned a powerful story into a movement for change. Inspired by Stefano Steenbakkers, a young car enthusiast who tragically lost his life but saved five others through organ donation, the campaign transformed auto parts into storytellers. At car shows and malls, people could scan these parts to hear heartfelt messages from transplant recipients and were invited to register as donors on the spot. The idea captured the nation’s attention, drove a significant increase in organ donor registrations, and was recognized globally with two shortlisted Cannes Lions in the Fundraising & Advocacy category.