Demands for Giving Case Study

Giving Tuesday

Case Study

  • Public Relations
  • influencer
  • stunt
  • CSR
  • Government
  • Music
  • Effie Award
  • influencer marketing
  • Entertaintment
  • Earned Media
  • nonprofit
  • gen z
  • Consumer Engagement
  • artist
  • LATAM
  • Attention
  • Cultural Relevance
  • Attention Economy
  • puerto rico
Description

Demands for Giving turned Puerto Rico’s love of celebrity gossip into a movement for generosity. We partnered with top Latin artists and leaked their outrageous backstage “demands” to the island’s #1 gossip show. As fans reacted, the artists revealed the twist: every demand was real and would be donated to local nonprofits for Giving Tuesday. The stunt went viral, raised $1.4 million in 24 hours, increased Gen Z donations by 51 percent, and helped Puerto Rico become the top country in Latin America for Giving Tuesday contributions, showing how culture and creativity can inspire real-world giving.

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