Glowing Relief Case Study

Alivia Health

Case Study

  • Design
  • Award Winning
  • CSR
  • Healthcare
  • Innovation
  • Effie Award
  • packaging design
  • Product Design
  • Effie Winner
  • pharma
  • medical
  • direct to consumer
  • Corporate Communications
  • innovative marketing
  • Innovative Solutions
  • Cannes Lions
  • Issues & Crisis
  • Patient Engagement
  • Attention
  • Attention Economy
  • puerto rico
Description

Glowing Relief made history as Puerto Rico’s first Cannes Lion in the Pharma category. The project introduced glow-in-the-dark labels for medication, giving seniors a safe and simple way to locate their pills during the island’s frequent blackouts. By turning a basic packaging detail into a life-saving tool, Glowing Relief showed how creativity rooted in empathy and cultural insight can transform everyday challenges into powerful solutions recognized on the world stage.

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