CSAA Insurance - Integrated Campaign - Boys No More “Make It Right”


  • Advertising
  • creative
  • Music
  • Partnership
  • brand campaign
  • integrated campaign
  • celebrity brand matching
  • Music Video

An ode to nostalgic boy bands, we collaborated with Joey Fatone from *NSYNC, Nick Lachey from 98 Degrees, Joey McIntyre of New Kids On The Block, and Wanya Morris of Boyz II Men to create an original pop song and music video, "Make It Right" to remind fans that CSAA Insurance will always be there during their time of need.

The music video and song is launching on TikTok and Instagram with a dance and karaoke challenge for fans to join in on the excitement. The Boys No More tour bus can be spotted rolling into Baltimore, Philadelphia, Roanoke (Virginia) and Washington DC this summer, on top of billboard and stadium advertising in more cities.