Delta Dental has the nation's largest network of dentists, but few people knew it. Enter Mölar: a heavy metal band so obsessed with oral hygiene they refused to tour without coast-to-coast coverage, and now, finally on the road thanks to Delta Dental, they can't stop smiling, a real problem for a band with a dark image to uphold. Shot as a mockumentary in a single run-and-gun day, the footage fueled a breakthrough integrated campaign, with the band playing everywhere from social, TV, and OLV to radio, billboards, and magazines.