Creative

Cases

News

Clients

Client Start Year End Year
SKYY Vodka 2022 Current
Viator 2022 Current
Nav 2022 Current
Illumina 2021 Current
Healthline 2021 Current
MoMA 2021 Current
Noom 2021 Current
SeatGeek 2021 Current
Major League Baseball 2021 Current
Simple Mills 2020 Current

About

We are Storytellers for the Information Age. We specialize in driving salience for brands by crafting, launching and optimizing integrated stories that cut through the clutter and complexity of the Information Age. We exist to build today’s most salient brands

Our stories, are what build today’s most salient brands. Salient brands grow. Non-salient brands decline. Salience is the most vital marketing measure because it is a predictor of future business success.

The integrated agency has been recognized on the Ad Age A-List for 5 consecutive years (2018-22). The agency has also been recognized by Inc Magazine and AdAge as one of the best places to work in the US, by Inc Magazine in 2019 and again in 2020 as one of the fastest growing privately held companies in America, and is on the Adweek 100 list. FIG was named to LinkedIn's 2020 Top Startups List, which ranks the 50 U.S. companies that have stood out this year, attracting investment, employees and attention, and included breakthrough brands like Masterclass, Brooklinen and Robinhood.

Based in the heart of Soho in New York, FIG is, of course, 100% independent.

People

  • Mark Figliulo

    Mark Figliulo

    Founder & Creative Chair

    Mark has advised some of the world’s most successful brands for over 25 years. His vision for a new type of agency coupled with experience gained leading agencies like TBWA has led to the resounding success that is FIG, The Brand Agency for the Information Age. Mark has been named in Ad Age’s Top Ten and has been nominated for an Emmy four times. Mark has won over 30 Lions and every other award, in every color and in every category. Mark focuses on the vision for FIG, striving every day to reinvent what an agency can be through talent density and storytelling data systems.
  • Judith Carr-Rodriguez

    Judith Carr-Rodriguez

    Partner & CEO

    Judith is a digital native, passionate about helping brands transform for today’s data-driven, experiential and technology-enabled world. As President of LBi, she led the agency’s growth from boutique agency into the world’s largest independent digital agency and subsequent sale to Publicis Groupe. As CEO of FIG, Judith has commercial and operational responsibility for the agency and all its disciplines. She spends the majority of her time with clients and ensuring FIG scales in line with the agency’s ambition.
  • Robert Valdes

    Robert Valdes

    Partner & COO

    Robert has served as Head of Production at TBWA\Chiat Day\NY, Executive Producer at Crispin Porter + Bogusky, and Head of Interactive Production at Droga5. He is most proud of his role in the game-changing Domino’s Pizza Tracker, Burger King’s Whopper Sacrifice and the Sprint Framily work produced during FIG's first year. He has been a recipient of five Gold and one Silver Cannes Lions, a Grand CLIO, ANDY Gold and ADC Gold among other industry awards. In 2019 Robert became FIG's Chief Operating Officer bringing his unique breadth of problem solving and systems thinking to bear across the entire agency.
  • Richard Tan

    Richard Tan

    Partner & CFO

    A qualified Chartered Accountant (CPA equivalent), Richard is experienced in all aspects of finance, including the sale of performance marketing company Big Mouth Media to LBi. In NYC, he oversaw the acquisition and merger of MRY as well as the transition into the Publicis Groupe. Richard excels in creating mutually beneficial working relationships with FIG’s clients and partners ensuring that we can seamlessly and expertly deliver our work in line with our agency value of truth.
  • Scott Vitrone

    Scott Vitrone

    Partner, Creative

    Scott’s first ever “professional” ad won a Gold Lion at the Cannes International Advertising Festival, he’s gone on to win that award along with every other industry award multiple times. Scott led the creation of the iconic “Whatever's Comfortable” campaign for Southern Comfort. And in 2007, after writing the Skittles campaign, a campaign that's still running today, he was the most awarded creative in the world. During his career at shops like Wieden + Kennedy and TBWA Chiat Day, he's won an Emmy and has helped shape work for Nike, ESPN, Delta Air Lines, CNN, Heineken, Target, Virgin Atlantic, Land Rover, Miller Brewing Company, Sprint and FedEx.
  • Samantha Deevy

    Samantha Deevy

    Partner, Strategy

    Samantha’s background is in media, and she uses that expertise to bring channel thinking to the upfront of the creative process. She ensures work delivers against objectives and for how actual people will see and interact with an idea. As media consumption only gets more fragmented and consumer attention continues to wane, Samantha ensures ideas are brought to life in a way that drives true impact for a brand. Samantha learnt her craft at Droga5, PHD and Digitas so is fully versed in all modern media.
  • Frederick Stallings

    Frederick Stallings

    Partner, Data & Media

    Rick joins the FIG team as Partner for Media & Data systems after 5 years leading the data and analytics team at PHD, latterly as Chief Data Officer. Rick has extensive experience in digital innovation, spearheading the mainstream adoption of programmatic driven marketing and leading marketing science. With technology transforming the way consumers interact with brands, he not only fosters the development of data adoption within the industry, but aims to deepen the relationships with brands who want to engage with consumers. He strives to harness the power of data to make creative stories even more distinctive and effective.
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