Creative

News

Clients

Client Start Year End Year
Viator 2022 Current
Nav 2022 Current
Illumina 2021 Current
Healthline 2021 Current
MoMA 2021 Current
Noom 2021 Current
SeatGeek 2021 Current
Major League Baseball 2021 Current
Simple Mills 2020 Current
Waze 2019 Current

About

We are Storytellers for the Information Age. We specialize in driving salience for brands by crafting, launching and optimizing integrated stories that cut through the clutter and complexity of the Information Age. We exist to build today’s most salient brands

Our stories, are what build today’s most salient brands. Salient brands grow. Non-salient brands decline. Salience is the most vital marketing measure because it is a predictor of future business success.

The integrated agency has been recognized on the Ad Age A-List for 5 consecutive years (2018-22). The agency has also been recognized by Inc Magazine and AdAge as one of the best places to work in the US, by Inc Magazine in 2019 and again in 2020 as one of the fastest growing privately held companies in America, and is on the Adweek 100 list. FIG was named to LinkedIn's 2020 Top Startups List, which ranks the 50 U.S. companies that have stood out this year, attracting investment, employees and attention, and included breakthrough brands like Masterclass, Brooklinen and Robinhood.

Based in the heart of Soho in New York, FIG is, of course, 100% independent.

People

  • Mark Figliulo

    Mark Figliulo

    Founder & Creative Chair

  • Judith Carr-Rodriguez

    Judith Carr-Rodriguez

    Partner & CEO

  • Robert Valdes

    Robert Valdes

    Partner & COO

  • Richard Tan

    Richard Tan

    Partner & CFO

  • Scott Vitrone

    Scott Vitrone

    Partner, Creative

  • Samantha Deevy

    Samantha Deevy

    Partner, Strategy

  • Frederick Stallings

    Frederick Stallings

    Partner, Data & Media

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