When Mellow Mushroom launched their new online ordering system, they asked us to help take their order numbers to the next level. Since 1974, art has been in their DNA, when Mellow’s founders traded pizza and beer with their mural-painting pals. So during the fall/winter of 2020, we delivered art with every online order. The integrated campaign commissioned artists worldwide, from Atlanta to Australia, to interpret the colorful, kaleidoscopic world of Mellow. Their work became t-shirts, posters, and even one-of-a-kind sculptures for our lucky customers. The result expanded the Mellow-verse by giving every pizza loving guest a piece of Mellow to experience at home.