Imprivata, a worldwide leader in enhancing care delivery with fast, secure access to patient information, engaged Genuine to re-ignite their presence so that it aligned with the brand, customer service, and technical proficiency. Genuine built a site that was designed to articulate its brand and value proposition, attract and convert new customers and was ultimately easy to maintain. The seamless full screen parallax on Drupal 7 translated Imprivata’s “No Click Access” into a digital reality.