Genuine, a full-service digital marketing agency and a division of global brand experience agency Jack Morton, today announces the appointment of Jen Poirier to managing director.
Welch's has brought on Genuine for digital, social and mobile creative, media and strategy as the company looks to invest more in non-traditional platforms.
Ad Age, 11/03/2016
Product safety company UL drove engagement with toy manufacturers at this year's Toy Fair with an interactive teddy bear demo using augmented reality.
Ad Age, 02/18/2016
BOSTON, MA--(Marketwired - Oct 19, 2015) - Genuine, the digital agency distinguished by its "invent together," user-first approach, today announced Stephen Potter as its new SVP Creative Director, starting immediately. Potter joins the fast-growing company from Boston-based creative agency MMB, where as Digital Creative Director, he spent five years directing...
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Genuine has been making inspired digital at the intersection of strategy, creative and technology since 2005. We were founded with only three people in the room: a strategist, a designer, and a developer. Today, our capabilities have expanded by a lot, but we still see those pillars as the foundation that all our work stands on. We believe we all have the same job at Genuine. In fact, our greatest capability may be to make all our abilities look like one, seamless super-ability.
Founded in 2004, Genuine is a member of Interpublic Group of Companies (IPG) with approximately 80 full-time employees. We work with brands across a diverse range of industries and around the world with offices in Boston, New York and Chicago. To learn more visit https://www.wearegenuine.com.
SVP, Strategic Partnerships
SVP, Creative Director
Chief Client Officer
SVP, Client Services