Client Start Year End Year
Kronos, Inc 2015 Current
New England Conservatory (NEC) 2009 Current
BIC 2017 Current
UL 2014 Current
Welch's 2016 Current
New Balance 2012 Current
John Hancock 2011 Current
Reebok 2015 Current
athenahealth 2015 Current
Boston Children's Hospital 2014 Current

Genuine is a digital-born agency that inspires behavior change by combining experience design with brand development. We help our clients successfully navigate the digital future by building agile brands that stay relevant in our always changing culture. Our collaborative “Invent Together” process harnesses a diversity of perspectives to create memorable experiences and campaigns that drive measurable results.

Founded in 2004, Genuine is a member of Interpublic Group of Companies (IPG), and works with brands around the world, including Johnson & Johnson, Underwriters Laboratory, MassMutual, and Kronos. Genuine has approximately 150 full-time employees across offices in Boston, New York, Chicago and San Francisco. To learn more visit

  • Chris Pape

    Chris Pape

    Executive Creative Officer

  • John Grayson

    John Grayson


  • Joe Panepinto

    Joe Panepinto

    SVP, Senior Strategist

  • Jen Poirier

    Jen Poirier

    SVP, Client Services

  • Heather Pidgeon

    Heather Pidgeon

    VP, Media

  • Mike Norman

    Mike Norman

    VP, Technology

  • Mike Oldham

    Mike Oldham

    VP, Business Development

  • Meredith  Howard

    Meredith Howard

    VP, Marketing

  • Christian Connolly

    Christian Connolly

    VP, Digital Video & Technology

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