Client Start Year End Year
Kronos, Inc 2015 2017
New England Conservatory (NEC) 2009 2017
BIC 2017 Current
UL 2014 Current
Welch's 2016 Current
New Balance 2012 2015
John Hancock 2011 2014
Reebok 2015 2017
athenahealth 2015 Current
Boston Children's Hospital 2014 2017

Genuine is a full-service digital agency that brings design thinking to brand development. We help our clients successfully navigate the digital future by building agile brands that stay culturally relevant. Our collaborative “Invent Together” process harnesses a diversity of perspectives to create memorable experiences and campaigns that drive measurable results.

Founded in 2004, Genuine is a member of Interpublic Group of Companies (IPG), and works with brands around the world, including Johnson & Johnson, Underwriters Laboratory, MassMutual, and Kronos. Genuine has approximately 100 full-time employees across offices in Boston, New York, Chicago and San Francisco. To learn more visit

  • Mitch  Blum

    Mitch Blum

    SVP Strategy + Planning

  • Jen Poirier

    Jen Poirier

    SVP, Client Services

  • Stephen  Potter

    Stephen Potter

    SVP, Creative Director

  • Craig Millon

    Craig Millon

    Managing Director

  • Mike Norman

    Mike Norman

    VP, Technology

  • Mike Oldham

    Mike Oldham

    VP, Business Development

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