Welch's has brought on Genuine for digital, social and mobile creative, media and strategy as the company looks to invest more in non-traditional platforms.
Ad Age, 11/03/2016
In another sign of the accelerating shift online in the advertising business, Boston-based marketing agency Jack Morton Worldwide Inc. is acquiring a local digital agency, Genuine Interactive Inc. Jack Morton is a 75-year-old firm owned by marketing giant Interpublic Group and is based in the Back Bay. The acquisition of Genuine Interactive is intended to lay the foundation for a sizable expansion of Jack Morton’s digital services. Genuine Interactive employs 100 and develops Internet offerings such as websites and mobile apps. The firm generated revenues of $15 million last year and counts Lysol, Titleist, and the Museum of Fine Arts, Boston, among clients.
|Client||Start Year||End Year|
|New England Conservatory (NEC)||2009||2017|
|Boston Children's Hospital||2014||2017|
Genuine is a full-service digital agency that brings design thinking to brand development. We help our clients successfully navigate the digital future by building agile brands that stay culturally relevant. Our collaborative “Invent Together” process harnesses a diversity of perspectives to create memorable experiences and campaigns that drive measurable results.
Founded in 2004, Genuine is a member of Interpublic Group of Companies (IPG), and works with brands around the world, including Johnson & Johnson, Underwriters Laboratory, MassMutual, and Kronos. Genuine has approximately 100 full-time employees across offices in Boston, New York, Chicago and San Francisco. To learn more visit https://www.wearegenuine.com.
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