Genuine was initially selected by WellPet, a high end dog food, to help launch TruFood and CORE into the marketplace by building separate micro sites for each product line and creating digital videos and media, print media, and social media assets for the B2C marketing communications. Through Genuine’s commitment to learning the WellPet business and an understanding of what their business objects are, within a year’s time WellPet looks to Genuine as their Lead Agency.