Kate Spade had established themselves as an iconic brand on Instagram with a full-fledged social presence and were ready to move to a new platform; a notoriously difficult task for fashion brands.
We built a community-first strategy that grounded our ideation within the moments and interests of our audience, letting the brand naturally shine through. Through an initial 6 month scope that has since expanded into a multi-year partnership, our team demonstrated expertise in cutting through the noise and break through to new audiences via hundreds of agency-produced videos.
Our success on TikTok has fundamentally shifted how the brand approaches social creative. From pixel perfect to authentic and chaotic, we’ve partnered closely to evolve the brands voice to reach new consumers.
Kate Spade TikTok Strategy & Creative
- Social Strategy