Creative
Greenlight Financial
Greenlight Financial
Greenlight Financial
Powerade
King's Hawaiian
Cases
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Topo Chico
News
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Powerade Plays a Numbers Game, on Its Bottles and in New Ad | Muse by Clio
Brand goes from 0 to 99 in 30 seconds
Muse by Clio, 03/10/2021
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'Underdog' Haymaker scores AOR duties for Powerade, King’s Hawaiian and JanSport | Ad Age
Small Agency of the Year, 11-75 Employees, Silver: HAYMAKER
Ad Age, 08/05/2020
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JanSport Aims to 'Lighten the Load' for Gen Z With Mental Health Resources
Campaign from HAYMAKER offers live conversations and a series of original films.
Adweek, 07/10/2020
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Opinion | Weaponizing Truth Against Opioids - The New York Times
A decades-old campaign that knew how to talk to teenagers persuaded millions of them to never start smoking. Can it now persuade them never to misuse opioids?
New York Times, 01/28/2020
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Watch the Transformative Joy of Foster Youth Seeing the Beach for the First Time
Raw emotions make way for confidence and hope.
Adweek, 08/31/2018
Clients
| Client | Start Year | End Year |
|---|---|---|
| Topo Chico | 2020 | Current |
| Greenlight Financial | 2021 | Current |
| Unibet | 2021 | Current |
| Arlo Technologies, Inc. | 2022 | Current |
| The Coca-Cola Company | 2018 | Current |
| King's Hawaiian | 2019 | Current |
| Seattle Kraken | 2021 | Current |
| Mercury Insurance | 2020 | 2022 |
| Powerade | 2019 | 2021 |
| Fair.com | 2020 | 2020 |
About
HAYMAKER lands ideas that leave a mark. The company is a minority-owned, full-service, independent creative agency located in Los Angeles. Delivering thought leadership and breakthrough creative across all media, HAYMAKER works with modern brands of all sizes including The Coca-Cola Co., Unibet, King’s Hawaiian, Topo Chico, and Arlo Technologies. For more information, please visit https://www.hymkr.co/.
People
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Matt Johnson
Founder, Chief Strategy Officer
No matter the opportunity, Matt’s thought leadership and expertise have consistently helped his partners win. In 2020, his strategic insight helped lead HAYMAKER to an Ad Age Small Agency of the Year Award. Throughout his career, he's won multiple awards for his partners, including the Effie for Most Effective Brand in North America for truth, as well as Ad Age’s A-List Marketer of the Year for adidas. Matt brings his expertise to HAYMAKER by way of world-class agencies such as 72andSunny, 180LA, Venables, Bell & Partners and Goodby, Silverstein & Partners. Matt has also worked as a voice actor for over 20+ years, having voiced hundreds of commercials and starring in the critically acclaimed HBO animated series, The Life and Times of Tim. Raised in Northern California, Matt has a soft spot for rocky coastlines and bold wines. When not in the office, Matt can be found drinking lemonade with his wife and two daughters. -
Jay Kamath
Founder, Chief Creative Officer
Throughout his career, Jay has consistently created culturally impactful work for brands such as Powerade, Nike, Activision, ESPN and Sonos. In 202 he led HAYMAKER to be recognized by Ad Age as a Small Agency of the Year Award Winner. He’s been a creative force behind some of the most iconic brand campaigns of the past decade, including Jay-Z releasing his album “Magna Carta Holy Grail” exclusively on Samsung devices, and Kenny Powers’ hostile corporate takeover of K-Swiss. Jay’s creative leadership experience spans award-winning companies such as 72andSunny,R/GA, Wieden+Kennedy, Google and Facebook. In 2012, he was featured in Business Insider’s 30 Under 30 list for “Most Creative People in Advertising.” Jay hails from Augusta, GA and enjoys cheering for his home state’s mediocre sports franchises. He currently lives with his wife in Culver City, where you might hear his poor renditions of Usher or Enrique Iglesias at a local karaoke bar.