A decades-old campaign that knew how to talk to teenagers persuaded millions of them to never start smoking. Can it now persuade them never to misuse opioids?
New York Times, 01/28/2020
Over 2 million Americans are dependent on opioids, and the vast majority start before they’re 25. Now TODAY shares an exclusive first look at a new public health campaign directed at young people. Senior investigative and legal correspondent Cynthia McFadden reports.
|Client||Start Year||End Year|
|The Coca-Cola Company||2018||Current|
HAYMAKER lands ideas that leave a mark. The company is a full-service, independent creative agency located in Los Angeles. Delivering thought leadership and breakthrough creative across all media, HAYMAKER works with modern brands of all sizes including Powerade, King’s Hawaiian, Marriott International, the truth initiative, The Coca-Cola Co., JanSport and Eagle Creek. For more information, please visit https://www.hymkr.co/.
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