De’Longhi has launched a new global platform designed to accelerate growth in the premium at-home coffee category, combining commercial insight with design-led storytelling to shift consumer perception. An architectural project from LOLA features five intricate miniature facades inspired by legendary coffee landmarks in Paris, Tokyo, Milan, Copenhagen and Berlin.

At the heart of the platform is ‘The World’s Smallest Coffee Shop’, a proprietary De’Longhi concept developed in partnership with creative agency, LOLA Madrid, and brought to life in collaboration with master craftsman Simon Weisse. The platform will roll out globally across retail, digital, social and experiential channels as part of De’Longhi’s wider brand and commercial strategy.