Land O'Frost

Land O Frost

Case Study

  • TV/Video
  • Brand Strategy
  • Millenials
  • Segmentation
  • Consumer Packaged Goods
  • creative strategy
  • Millennial Moms
  • national campaign
Description

https://www.mergeworld.com/work/land-o-frost-premium

Land O’Frost, the nation’s #3 lunch meat maker, needed to establish Brand Awareness and Consideration while combating large, multinational corporations such as Kraft-Heinz’ Oscar Mayer and Tyson’s Hillshire Farms brands, both with a combined 60% market share.

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