LiftMaster wanted to shift from being seen as a basic, functional product to a culturally relevant smart home brand. We saw the garage as untapped real estate in the smart tech conversation—and claimed it. Through a modern spin on Ferris Bueller’s Day Off featuring Cameron and that iconic red car, we brought LiftMaster into the spotlight. The campaign helped consumers, dealers, and property managers see the brand not as “basic” or “boring,” but as an innovative force in the smart home space—backed by strong tech cues across every touchpoint.